MySlabs

MySlabs

Early Stage

Peer-to-Peer Collectibles Marketplace with an Unparalleled Value Proposition

Peer-to-Peer Collectibles Marketplace with an Unparalleled Value Proposition

Overview

Raised to Date: Raised: $53,907

Total Commitments ($USD)

Platform

Republic

Start Date

11/28/2023

Close Date

03/28/2024

Min. Goal
$50,000
Max. Goal
$1,235,000
Min. Investment

$100

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$10,000,000

Discount

0%

Rolling Commitments ($USD)

Status
Funded
Reporting Date

03/30/2024

Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise

$449

# of Investors

100

Momentum
Funded
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Year Founded

2023

Industry

Marketing & Advertising

Tech Sector

AdTech

Distribution Model

B2C

Margin

High

Capital Intensity

Low

Location

New York, New York

Business Type

High Growth

MySlabs, with a valuation of $10 million, is raising funds on Republic. It is a peer-to-peer collectibles marketplace with a high-value proposition. MySlabs has tools and data designed to optimize the hobby experience for users and provides access to market data, population reports, and comparison shopping tools. The platform has vetted sellers and buyers and offers high levels of accountability. Ken Rodgers, Matthew Greaney, and Emilio Masci founded MySlabs in September 2023. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for new product marketing, new hires, and general working capital.

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$572,376

$483,216

COGS

$0

$0

Tax

$0

$0

 

 

Net Income

$-133,154

$-136,945

Summary Balance Sheet

FY 2022 FY 2021

Cash

$133,455

$303,156

Accounts Receivable

$0

$0

Total Assets

$159,705

$312,307

Short-Term Debt

$0

$0

Long-Term Debt

$0

$0

Total Liabilities

$0

$0

Financials as of: 11/28/2023
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Analyst Report

Synopsis

Collecting sports cards and other memorabilia has been a popular hobby for many years. However, the collectibles market has been riddled with issues of fraud and lack of transparency, making it difficult for collectors to confidently buy and sell items. Furthermore, with the rise of e-commerce, collectors are increasingly turning to online platforms to buy and sell collectibles, creating a need for a trusted online marketplace.

MySlabs is addressing these challenges by providing a peer-to-peer online marketplace for collectibles. The platform offers a range of tools and data designed to enhance the user experience, including access to market data, population reports, and comparison shopping tools. This allows users to make informed decisions when buying or selling collectibles.

In addition to these features, MySlabs also vets all sellers and buyers on the platform, ensuring high levels of accountability and significantly reducing instances of fraud. This focus on trust and transparency has helped MySlabs establish itself as a trusted brand in the sports card industry since its launch in 2018.

Next Section: Price

Price

MySlabs is raising funds on Republic at a valuation of $10 million. While the company has a strong value proposition in the sports card industry, the valuation seems high relative to its announced 2023 annual revenue of $450,000. This results in a revenue multiple of 22.22x, which is relatively high for a company in the early stage of development.

Next Section: Market

Market

MySlabs operates in the US collectibles market, which is currently valued at $2.6 billion. The market is projected to grow at a compound annual growth rate of 5.2%. The growth of this market is largely driven by the emotional and nostalgic connections that consumers make with collectibles. As demand for specific collectibles rises, their financial value also increases, making them viable investment opportunities. For instance, the resurgence in popularity of vintage and limited-edition barbies has led to a spike in their demand and value.

The US plays a significant role in the global collectibles market. In 2019, it held the top position in the global Post-War and Contemporary art auction market, generating the highest share of auction revenue. With 42% of the total worldwide auction sales value in this art segment, the US has reaffirmed its significant influence and prominence as a major hub for collectors, investors, and enthusiasts.

Next Section: Team

Team

The team at MySlabs is led by CEO Ken Rodgers. Rodgers previously co-founded four companies related to human resources and small businesses. He has a bachelor's in accounting and business management from Hofstra University.

Assisting Rodgers is CFO Emilio Masci. While Masci is a first-time founder with experience in asset management, his CFO role contributes to the company's financial management and growth.

Additionally, Terence Holtz co-founded the company with Masci but doesn't seem to be involved in the company's management anymore.

Next Section: Differentiation

Differentiation

MySlabs has successfully differentiated itself in the collectibles marketplace by focusing on user experience, trust, and accountability. The platform has acquired nearly 70,000 users and has been recognized as the "2022 Sports Card Marketplace of the Year" by the Neustreet Journal. These achievements demonstrate the company's ability to establish itself as a trusted brand in the sports card industry.

One of MySlabs' key differentiators is its commitment to vetting platform sellers and enforcing high standards of conduct. This approach has helped to eliminate instances of fraud and build trust among users. Additionally, the platform provides users with tools and data to optimize their hobby experience, including access to market data, population reports, and comparison shopping tools. These features enhance the user experience and provide valuable insights for buyers and sellers.

Furthermore, MySlabs has diversified its revenue streams through ad-tech integrations, affiliate partnerships, and integrated shipping and collectibles insurance products. This strategy not only generates additional revenue but also enhances the overall value proposition for users.

In terms of competition, MySlabs faces established players such as eBay, MaxSold, PWCC Marketplace, Sports Card Market, and Beckett Marketplace. However, MySlabs' focus on user trust, accountability, and the optimization of the hobby experience sets it apart from these competitors. The platform's strong emphasis on quality and user satisfaction differentiates it from other marketplaces in the industry.

Overall, MySlabs has positioned itself as a trusted and user-friendly platform in the collectibles marketplace. Its focus on user experience, vetted sellers, and high standards of conduct has helped it gain traction and differentiate itself from competitors. By continuing to prioritize user satisfaction and leveraging its partnerships and revenue diversification strategies, MySlabs is well-positioned for growth in the US collectibles market.

Next Section: Performance

Performance

MySlabs has acquired nearly 70,000 users since 2021, showcasing the appeal of its peer-to-peer collectibles marketplace. MySlabs has also achieved significant transaction volume, with individual sellers generating nearly $80 million in gross merchandise value (GMV) since 2021.

One key factor contributing to MySlabs' success is its diversification of revenue streams. The company has integrated ad-tech partnerships, affiliate partnerships, and offers integrated shipping and collectibles insurance products. These strategic initiatives have allowed MySlabs to expand its revenue potential and provide additional value to its users.

MySlabs' commitment to lean business principles and hiring industry veterans with strong collectibles backgrounds has enabled the company to operate efficiently and maximize its resources. This approach has helped establish MySlabs as a trusted brand in the sports card industry, leading to its recognition as the "2022 Sports Card Marketplace of the Year" by the Neustreet Journal as part of their CollectTech Awards Summit.

Financially, the company reported a 2023 annual revenue that could reach $450,000, a -21.30% decrease compared to 2022. However, this decrease is correlated with the overall reduction in investments this year due to inflation and higher interest rates.

Overall, MySlabs has established itself as a reputable player in the collectibles marketplace, offering a high-value proposition to users through its vetted sellers, market data access, population reports, and comparison shopping tools. With its strong user base, revenue diversification, and efficient operations, MySlabs is well-positioned for continued growth and success in the industry.

Next Section: Risk

Risk

Investing in MySlabs carries several risks that potential investors should consider. Firstly, MySlabs operates in a moderately competitive market with indirect competitors such as eBay, MaxSold, PWCC Marketplace, Sports Card Market, and Beckett Marketplace. These competitors may have greater market share, established user bases, and more resources, which could make it challenging for MySlabs to gain a significant foothold in the marketplace.

Additionally, some investors may be skeptical regarding the potential and the speculative nature of investing in collectibles. MySlabs may face challenges in attracting a large and loyal user base. While the platform offers tools and data to optimize the hobby experience for users, it is crucial for MySlabs to effectively market and promote its value proposition to generate interest and attract users to the platform.

Financially, MySlabs has experienced negative annual revenue growth, indicating a decline in revenue over the past year. This decline in revenue may be a concern for potential investors as it raises questions about the company's ability to generate consistent and sustainable revenue in the future.

Lastly, MySlabs operates in an industry that is subject to low barriers to entry. This means that new competitors can easily enter the market and potentially disrupt MySlabs' business. The company will need to continuously innovate, differentiate itself, and adapt to changing market conditions to stay competitive.

Next Section: Bullish Outlook

Bullish Outlook

MySlabs is a peer-to-peer collectibles marketplace that has quickly gained recognition and established itself as one of the most trusted brands in the sports card industry. Its value proposition and commitment to providing users with optimal hobby experiences set it apart from competitors in the market.

The platform offers a range of tools and data designed to enhance the collectibles trading experience for users. This includes access to market data, population reports, and comparison shopping tools, empowering collectors to make informed decisions. MySlabs also prioritizes accountability by vetting sellers and buyers, effectively reducing instances of fraud and ensuring a high level of trust within the community.

While the competitive landscape is moderately competitive, MySlabs has already demonstrated its ability to differentiate itself through its focus on user experience, accountability, and unmatched value proposition. The company's low barriers to entry and capital intensity level further contribute to its growth potential.

Overall, MySlabs presents a compelling opportunity for investors looking to participate in the collectibles market. With its strong brand presence, innovative platform features, and commitment to user satisfaction, the company is well-positioned for future success.

Next Section: Bearish Outlook

Bearish Outlook

MySlabs operates in a moderately competitive market with established players such as eBay, MaxSold, PWCC Marketplace, Sports Card Market, and Beckett Marketplace. These competitors have already built a significant user base and established trust within the collectibles marketplace. 

The company's financials also raise concerns. MySlabs has reported negative revenue growth of -21.30% since its last fiscal year, indicating a decline in sales.

Furthermore, MySlabs' valuation of $10 million appears to be slightly overvalued, especially considering the company's current revenue and growth trajectory. The lack of patents and low barriers to entry in the market also pose risks, as competitors could easily replicate or improve upon MySlabs' offering.

Next Section: Executive Summary

Executive Summary

MySlabs is an online peer-to-peer marketplace for collectibles, aiming to optimize the hobby experience for users. Since its launch in 2018, it has managed to establish itself as a trusted brand in the sports card industry. The platform offers tools and data, including market data, population reports, and comparison shopping tools, and vets all sellers and buyers to ensure high levels of accountability.

Despite a limited marketing budget, MySlabs has attracted nearly 70,000 users. Individual sellers have combined for nearly $80 million in Gross Merchandise Volume (GMV) since 2021. The company has also diversified its revenue streams through ad-tech integrations, affiliate partnerships, and integrated shipping and collectibles insurance products.

However, the company is in the pre-profit phase and faces competition from established platforms like EBay, MaxSold, PWCC Marketplace, Sports Card Market, and Beckett Marketplace. MySlabs revenues decreased by more than 21% between 2022 and 2023.

In conclusion, MySlabs presents an exciting opportunity in the collectibles market, with a strong user base and diversified revenue streams. However, investors should consider the company's pre-profit status, decreasing revenues, and competitive landscape.

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MySlabs on Republic 2023
Platform: Republic
Security Type: SAFE
Valuation: $10,000,000

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