Early Stage

THE incentive-based healthy habit building app

THE incentive-based healthy habit building app


Raised to Date: Raised: $96,000

Total Commitments ($USD)



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RegCF    Open SEC Filing

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Year Founded



Healthcare & Pharmaceuticals

Tech Sector


Distribution Model




Capital Intensity



LOS GATOS, California

Business Type

High Growth

Oberit, with a valuation of $8 million, is raising funds on Wefunder. The company has developed a healthy habit-building app based on incentives. Oberit’s has been developed with the primary objective of empowering people to prevent mental health relapses and become their best selves. The app gamifies and incentivizes healthy habits for long-term mental health and addiction recovery and offers incentives through the in-app marketplace. Will House founded Oberit in April 2021. The current crowdfunding campaign has a minimum target of $100,000 and a maximum target of $500,000. The campaign proceeds will be used for product development and support, marketing, influencer and ambassador program, and hiring.

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Financials as of: 07/27/2023
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Analyst Report



Mental health is a growing concern worldwide. According to the World Health Organization, one in four people will be affected by a mental or neurological disorder at some point in their lives. In the United States, an estimated 51.5 million adults (20.6% of all adults) had a mental illness in 2019. Yet, only 44.8% of those with a mental illness received treatment.

Oberit is a company that aims to address this issue by developing an app that helps people build healthy habits to prevent mental health relapses. The app is based on the idea that rewards and incentives can yield better behavioral outcomes than traditional practices of shame and punishment. The app gamifies building healthy habits and offers incentives through its in-app marketplace. This approach could help to make mental health care more accessible and effective for many people.

Next Section: Price


Oberit is raising funds on Wefunder at an $8 million valuation. While the company has developed a unique healthy habit-building app based on incentives, the valuation seems high given its current stage and financials. Oberit generated $152,000 in revenue in the first quarter of 2023, which indicates a revenue multiple of 52.63. This multiple is significantly higher than industry averages for similar mental health app market companies.

Next Section: Market


Oberit operates in the mental health apps market, which is experiencing significant growth. The increased awareness and understanding of mental health as a critical aspect of overall well-being and the rising prevalence of mental health disorders are major drivers for this industry. Moreover, the impact of the COVID-19 pandemic has significantly boosted the demand for mental health apps, as it has increased the awareness of mental health as a significant issue and led to a surge in downloads of mental health apps.

The U.S. mental health apps market, which Oberit currently targets, is valued at $1.4 billion. This market is expected to grow at a compound annual growth rate of 13.9%, indicating a substantial addressable market for Oberit's product. However, it faces stiff competition from well-established companies such as Headspace, Calm, Happify, Moodkit, and Sanvello, which already have substantial market share.

Nevertheless, Oberit distinguishes itself from competitors through its unique gamification and monetary incentive-based approach to building healthy habits for long-term mental health and addiction recovery. The app gives real-life rewards to users thanks to partnerships with brands like Doordash. This innovative approach could carve out a niche for Oberit in this competitive market. Additionally, the move towards more personalized and patient-centric care methods in the mental health industry aligns well with Oberit's product offering, which could further drive its market acceptance.

Furthermore, the low market regulation for mental health apps presents a favorable regulatory environment for Oberit. This, combined with the high market potential and the high acceptance of mental health apps among consumers, positions Oberit well to capitalize on the growth opportunities in this market.

Overall, while Oberit operates in a highly competitive market, its unique approach and favorable market conditions present significant growth opportunities for the company.

Next Section: Team


Oberit is led by its founder and CEO, Will House. While he is a first-time founder, he brings high-level managerial skills to the team. House is passionate about empowering individuals to prevent mental health relapses and become their best selves. His personal journey of recovery has driven him to develop Oberit, a healthy habit-building app that gamifies and incentivizes healthy habits for long-term mental health and addiction recovery.

As a part-time CEO, House is dedicated to the success of Oberit and has successfully raised funds for the company. He has a clear vision for the app and aims to prove that modern rewards and incentives can yield better behavioral outcomes than traditional practices of shame and punishment. He is also the owner of Become, a neuroscience-based balanced wellness and recovery program

Next Section: Differentiation


Oberit focuses on healthy habit-building and incentivizing positive behaviors. While there are established competitors in the market, such as Headspace, Calm, Happify, Moddkit, and Sanvello, Oberit aims to offer a unique approach to mental health and addiction recovery.

One of Oberit's key differentiators is its emphasis on gamification and incentives. The app aims to empower users to prevent mental health relapses and achieve their best selves by gamifying healthy habits. By offering incentives through its in-app marketplace, Oberit provides users tangible rewards for engaging in positive behaviors. This approach sets Oberit apart from other mental health apps that may primarily focus on meditation, relaxation, or therapy.

Next Section: Performance


Oberit has demonstrated good traction and growth in its user base and revenue. The company has acquired 37,000 new users and has more than 100 brand partners. In the first quarter of 2023, Oberit generated $152,000 in revenue.

Oberit's average customer acquisition cost (CAC) of $2.78 indicates efficient marketing and user acquisition strategies. The company's week one retention rate of 13.7% also surpasses the category average of 11.4%, indicating positive user engagement and satisfaction.

Oberit has formed major partnerships with well-known companies such as Doordash, Meridian, and HeyDay. These partnerships allow Oberit to expand its reach and attract more users.

Next Section: Risk


Oberit faces several risks as an early-stage company in the mental health app industry. One of the main concerns is the highly competitive landscape, with well-established competitors like Headspace, Calm, Happify, Moddkit, and Sanvello. These companies have already captured a significant share of the market, making it challenging for Oberit to differentiate itself and gain market traction.

Another risk is the need for long-term behavioral change and adoption of the app. While Oberit offers incentives and gamification to encourage healthy habits and prevent mental health relapses, it remains to be seen whether users will consistently engage with the app and achieve sustainable results. The success of the app heavily relies on user adoption and ongoing usage to drive revenue and growth.

Oberit's valuation also poses a risk. With an overvalued status and a relatively low revenue base, there is a possibility of inflated expectations that may not align with the company's actual performance. This could lead to potential issues for future investors if the company fails to meet these high expectations.

Next Section: Bullish Outlook

Bullish Outlook

Oberit has positioned itself well in the competitive mental health app market by offering a unique value proposition: incentivizing and gamifying healthy habits for long-term mental health and addiction recovery. With a focus on empowering individuals and preventing relapses, the app sets itself apart from other mental health apps, primarily focusing on therapy or meditation. This differentiated approach has the potential to resonate with a wide user base and drive adoption.

The company received an investment from Limitless Ventures, a venture capital firm, which further validates its potential. This backing provides financial support and brings valuable expertise and network connections to help Oberit navigate the challenges of scaling and growth.

Furthermore, Oberit's annual revenue of $152,000 demonstrates early traction and market acceptance. With a high margin level and a recurring revenue model, the company has the potential to achieve profitability as it continues to grow its user base.

The current crowdfunding campaign on Wefunder allows investors to support the company's mission and contribute to its product development, marketing efforts, and talent acquisition. With a valuation of $8 million, Oberit has already gained recognition and investor interest, further bolstering its growth prospects.

Next Section: Bearish Outlook

Bearish Outlook

Oberit, despite its ambitious mission and innovative approach, faces significant challenges in a highly competitive market. The mental health app industry is saturated with well-established players already capturing a significant market share. Direct competitors such as Headspace, Calm, Happify, Moddkit, and Sanvello have already established their brands and built strong user bases. This indicates that Oberit must work hard to differentiate itself and attract users away from these established competitors.

Furthermore, the founders' side venture, Become, a neuroscience-based balanced wellness and recovery program, is concerning. A successful startup requires dedicated founders committed to the company's long-term success. Without dedicated founders, the ability to navigate challenges, make critical decisions, and drive the company forward may be compromised. Investors should carefully evaluate the level of commitment and involvement from the founders before considering an investment in Oberit.

Overall, while Oberit's mission and product offering are compelling, the company faces significant challenges in a highly competitive market. The lack of dedicated founders, financial performance, intense competition, and absence of intellectual property protection raise concerns about the company's long-term viability and potential for success.

Next Section: Executive Summary

Executive Summary

Oberit is a mental health app promoting healthy habits and preventing mental health relapses. The app uses a gamified approach, offering real-life rewards to users to encourage long-term mental health and addiction recovery. Oberit has seen fair user growth, with 37,000 new users and over 100 brand partners. The company generated $152,000 in revenue in the first quarter of 2023, and its average customer acquisition cost is a modest $2.78.

Despite these positive indicators, Oberit is still in its early stages and operates in a highly competitive market, with rivals such as Headspace, Calm, Happify, Moddkit, and Sanvello. The company's valuation of $8 million may be overestimated given its current stage of development, and its monthly burn rate of $17,000 could pose a risk if revenue growth does not keep pace. Furthermore, the company has not yet turned a profit and reported a net income of -$318,292 for the most recent fiscal year.

However, Oberit operates in a rapidly growing market, driven by an increased focus on mental health and the benefits of digital solutions. The COVID-19 pandemic has accelerated this trend, leading to a surge in downloads of mental health apps and greater awareness of mental health issues. Oberit's partnerships with Doordash, Meridian, and HeyDay could also provide strategic advantages as the company grows.


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Oberit on Wefunder 2023
Platform: Wefunder
Security Type: SAFE
Valuation: $8,000,000

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