OuiPlease

OuiPlease

Early Stage

Online French Luxury Subscription box

Online French Luxury Subscription box

Overview

Raised this Round: Raised: $0

Total Commitments ($USD)

Platform

StartEngine

Start Date

01/30/2020

Close Date

04/28/2020

Min. Goal
$10,000
Max. Goal
$1,070,000
Min. Investment

$300

Security Type

Equity - Common

Series

Series A

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$0.50

Pre-Money Valuation

$4,000,000

Year Founded

2019

Industry

Apparel & Fashion

Tech Sector

Non-Tech

Distribution Model

B2C

Margin

Low

Capital Intensity

Low

Location

Carrollton, Texas

Business Type

Life Style

OuiPlease, with a pre-money valuation of $4 million, is raising funds on StartEngine. It is a subscription box service that includes French luxury brands in clothing, beauty products, perfume, candies, and home goods. The subscribers receive the boxes bi-monthly right at their doorstep. OuiPlease provides users with exclusive access to the French luxury brands that can’t be found elsewhere in the US and Canada. The company was founded by Jessica Barouche in 2014. The current round of crowdfunding has a minimum goal of $10,000 and a maximum goal of $1,070,000, and the proceeds will be used to scale business operations, technology, and marketing. OuiPlease reported a 216% increase in revenues and a 263% increase in 2019 compared to 2018.

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$350,719

$340,208

COGS

$143,195

$59,951

Tax

$0

$0

 

 

Net Income

$-32,245

$34,851

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$44,688

$15,798

Accounts Receivable

$0

$0

Total Assets

$106,702

$48,760

Short-Term Debt

$67,940

$183,791

Long-Term Debt

$270,000

$0

Total Liabilities

$337,940

$183,791

Financials as of: 01/30/2020
Create a free account today to gain access to Kingscrowd analytics.

Funding data not publicly available

Upgrade to gain access

Pay Monthly
Annually (Save 17%)

Edge

$25 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific Kingscrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Analyst Report Analyst Report Methodology Article

Summary

OuiPlease has been selected as an “Underweight Deal” by KingsCrowd. This distinction is reserved for deals not selected into the top 10%-20% of our due diligence funnel. If you have questions regarding our deal diligence and selection methodology, please reach out to hello@kingscrowd.com. 

Next Section: Problem

Problem

Subscription boxes are simply booming. McKinsey reports that subscription e-commerce has grown by over 100 percent per year for the last five years and that the largest retailers generated $2.6 billion in sales in 2016 (undoubtedly much larger more recently). 

 

However, it’s critical to separate subscription boxes like HelloFresh, Dollar Shave Club, and StitchFix from more purely product-discovery-oriented subscription boxes. Among this latter category, large players like FabFitFun and BirchBox dominate, while a host of smaller niche box companies continue to grow. 

 

Some would argue that many of these product-discovery boxes draw from buzzy DTC companies repetitively, making it impossible to subscribe to multiple boxes for fear of receiving the same Drunk Elephant face mask or Sugarfina champagne gummy bears. Ultimately some consumers may tire of receiving the same stale products in their subscription boxes, causing them to seek a more unique alternative to maintain the joy of unboxing. 

Next Section: Solution

Solution

OuiPlease is a French-focused product subscription box shipping bi-monthly to customers in the US and Canada. OuiPlease subscribers, primarily women, receive eight full-size French products across apparel, accessories, beauty, home goods, food, and more. 

 

OuiPlease’s key competitive advantage is that its products are sourced directly from France and, in 98% of cases, are otherwise unavailable in the US and Canada. Products are shipped via bi-monthly subscription boxes, but OuiPlease also offers on-site e-commerce where customers can purchase a la carte products directly. 

 

With an annual subscription, OuiPlease boxes are priced at $108 per box; single-box purchases are $165 each. OuiPlease reports that each box totals around $300 in retail value, providing more than 50% savings to OuiPlease annual subscribers. 

 

Since launch in 2014, OuiPlease has shipped over 40,000 boxes, with a 92% customer retention rate. The company generated $350,000 in revenue in 2018 and reported just over $450,000 in revenue for 2019. 

Next Section: Other

Team

Founder and CEO Jessica Barouche is a Paris native with 10+ years of experience in global marketing strategy, specifically in distributing French products to the US market. Barouche moved to the United States from France in 2012 and launched OuiPlease two years later to share French products with US women. 

 

Barouche is supported by four additional team members, including two marketing and communications leads (one a consultant working 20 hours/week), a customer service manager, and a junior marketing associate. 

Next Section: Other

Growth Plan

OuiPlease doesn’t provide specific growth plans in their raise materials, but presumably, a large portion of raised capital will be devoted to user acquisition via paid marketing (a key component of growth for most subscription box businesses). 

Next Section: Other

The Rating: Underweight

OuiPlease enters a crowded subscription box market, but does have a definitive competitive advantage: the company sources products that are not otherwise available in the US, filling a specific niche for francophile, luxury-obsessed women. OuiPlease’s founder, Jessica Barouche, is a French native and has proprietary connections to French suppliers and a unique understanding of how to market French products to Americans, a strategic advantage for the company’s growth. 

 

The subscription box market is a crowded one, but success stories do exist. FabFitFun is arguably the most popular subscription box company to date. In 2019 FabFitFun raised an $80M Series A round led by top venture firm Kleiner Perkins, a round spurred by the company’s report of $200 million in revenue and one million members. However, other subscription box companies have stumbled: BirchBox struggled to find a buyer, and ultimately received a “lifeline” from an existing investor to continue operations. Partially because the subscription box industry is young, there are no notable exits to report, and projecting exit scenarios for OuiPlease is difficult. 

 

Furthermore, potential investors should account for the inherent risks of subscription box businesses. Harvard Business Review journalists reported on some analysts’ declaration that subscription boxes business are “in the midst of a venture capital-fueled bubble,” arguing that the subscription box market is saturated, the total market size for each individual business is small, that subscription boxes may be a fad, and user acquisition drives losses while scale is difficult to achieve. OuiPlease even acknowledges these challenges in its pitch materials, recognizing that with two to three thousand subscription boxes out there, it can be difficult to stand out. 

 

OuiPlease displays some signals that indicate the company could carve out a valuable niche in the subscription box space. OuiPlease focuses on luxury products, specifically from France; the company’s founder is French and uniquely capable of sourcing and importing these unique finds. OuiPlease also sells products via its website, capturing additional revenue on top of box subscriptions. However, the subscription box industry is volatile and crowded, and exit potential is minimal. Therefore, OuiPlease is an Underweight deal. 

Founders: enhance your startup's credibility on Kingscrowd. Create an account to claim this raise page.
Add to portfolio
OuiPlease on StartEngine
Platform: StartEngine
Security Type: Equity - Common
Valuation: $4,000,000
Price per Share: $0.50

Follow company

Follow OuiPlease on StartEngine

Buy OuiPlease's Deal Report

Warning: according to the close date for this deal, OuiPlease may no longer be accepting investments.

OuiPlease Deal Report

Get Kingscrowd's comprehensive report on OuiPlease including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether OuiPlease is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise
  • Our deep-dive analyst report reviewing the deal's investment potential and bullish vs. bearish outlook

Buy the OuiPlease deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge