Papumba Inc

Papumba Inc

Growth Stage

The safe digital playground for children

The safe digital playground for children


Raised to Date: Raised: $67,643

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Series A

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Year Founded



Education, Training, & Coaching

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Papumba, with a valuation of $16 million, is raising funds on Wefunder. It is an educational app that engages kids with its collection of books, videos, educational games, and yoga. The app aims to make screen time a positive experience for kids and families and provide secure and quality options for digital experiences. Papumba has over 37,000 active paying subscribers and generated $1.5 million in total revenue in 2022. Gonzalo Rodriguez, Pablo Capurro, and Santiago Capurro founded Papumba in March 2020. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for headcount, marketing, content, and general and administrative expenses.

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Financials as of: 06/19/2023
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With the rise of digital technology, children spend more time on screens. While this can concern parents, it also presents an opportunity for educational content providers. Papumba is a company that aims to make screen time a positive and enriching experience for children. The company offers an all-in-one app for families, which includes educational games, books, audio stories, videos, and even yoga classes. This variety of content keeps children engaged and contributes to their overall development.

Papumba’s commitment to quality and security ensures that children’s digital experiences are safe. The app is designed to help parents actively participate in their child’s education, providing them with peace of mind about their child’s screen time. The company has attracted over 37,000 active paying subscribers and generated $1.5 million in total revenue in 2022, indicating a strong market demand for its product.

Despite being a relatively new player in the market, having been founded in March 2020, Papumba has shown significant growth potential. The company is raising funds on Wefunder, with a valuation of $16 million. The funds raised will be used for expanding the team, marketing efforts, content creation, and general and administrative expenses. This investment could provide an opportunity for investors to contribute to the growth of an innovative educational platform that is making a difference in children’s lives.

Next Section: Price


Papumba Inc. offers equity through a SAFE (Simple Agreement for Future Equity) at a $16 million valuation. Considering the company’s revenue and growth potential, this valuation seems reasonable, with a valuation-to-revenue multiple of 8x. Papumba is projecting $2 million in 2023 revenue and has just hit breakeven, which is incredibly rare in the startup landscape.

As Papumba continues to expand its user base and enhance its content offerings, it is well-positioned to generate even higher revenues in the coming years.

Next Section: Market


The global Apps for Kids market, in which Papumba operates, is valued at just $1.3 billion, which is relatively small. However, the market is expected to grow at a CAGR of 26.6%, expanding the potential for significant revenue growth and market penetration for companies operating within this space. This growth is likely driven by increased smartphone and tablet usage among children and the growing recognition of the potential for educational apps to supplement traditional learning methods. As an all-in-one app offering educational games, books, audio stories, videos, and yoga classes, Papumba is well-positioned to take advantage of various sub-segments within this expanding market.

Despite the growth potential, the market for children’s educational apps is competitive, with numerous players vying for market share. However, Papumba’s emphasis on providing children a secure and enriching digital experience sets it apart from many competitors, making it an attractive choice for parents and educators.

Next Section: Performance


Regarding financials, Papumba generated $1.5 million in total revenue in 2022, representing a growth rate of 15.23% compared to the previous year. The company has over 37,000 active paying subscribers and is projecting $2 million in 2023. Additionally, the company has just hit breakeven, indicating solid execution from the Papumba team to run a stable business. The company achieved this with virtually no money spent on marketing. Additionally, the company has a low monthly churn of just 6% and has a conversion rate from free trial to paid subscribers of 65% (well above the industry average).

Next Section: Differentiators


Papumba is an educational app that offers an all-in-one solution for families, including educational games, books, audio stories, videos, and yoga classes. The company creates all its content in-house and is entirely based in Latin America. Due to being located outside of the United States, the company can utilize the cost advantages of hiring developers outside the country. 

Papumba is available in 18 languages with solid penetration in the United States (30% of revenue), Brazil, Mexico, and China. Additionally, the company has a strong LTC/CAC ratio of 4.4 (well above the threshold of 3 that we like to see). 

Overall, the differentiation of Papumba lies in its high-quality content library, which has received rave reviews from customers. Additionally, the company’s customer base is spread out globally, indicating the potential for Papumba to scale worldwide.

Next Section: Team


Papumba Inc. was founded by CEO Gonzalo Rodriguez and CSO Pablo Capurro. Rodriguez has over 13 years of relevant industry experience and brings a wealth of knowledge to the team. He has a strong background in business development and was previously CEO of a gaming company called Fagamess. On the other hand, Capurro has 5.4 years of relevant industry experience and previously founded a company called SG2 that iProspect acquired. 

The Papumba team comprises 19 members, including engineers, designers, and content creators. In particular, the development team at Papumba is extremely strong and has been instrumental in creating the company’s high-quality products today. 

As the company looks to expand and increase marketing spend, Papumba will likely need to hire more marketing expertise to scale efficiently.

Next Section: Risks


Papumba presents a relatively de-risked investment opportunity. 

Papumba has generated significant revenue, with over 37,000 active paying subscribers and $1.5 million in total revenue in 2022, up over 15%. Its growth rate is relatively low for a startup, where we’d prefer yearly revenue growth of at least 50%. However, Papumba has spent very little on marketing thus far and is still seeing an upward trajectory. We expect year-over-year growth to hit the 50% threshold beginning in 2024. 

Additionally, the market for children’s apps is very competitive and highly fragmented, with hundreds of different apps and platforms. Although Papumba has shown that customers love its platform, the company will have to compete with other educational companies offering similar products continually.

Next Section: Bullish Outlook

Bullish Outlook

Papumba has demonstrated strong growth in the educational app market, with over 37,000 active paying subscribers and generating $1.5 million in total revenue in 2022. With its all-in-one app offering educational games, books, audio stories, videos, and yoga classes, Papumba aims to make screen time a positive and engaging family experience.

The market potential for global apps for kids is high, with a growth rate of 26.6%, and Papumba has positioned itself well to capture a significant share of this market. The company’s focus on quality content and secure options for children’s digital experiences resonates with parents who want to take an active role in their children’s education. 

Papumba’s strong margin level and low capital intensity make it an attractive investment opportunity. The company has already raised significant funding in prior rounds, demonstrating investor confidence in its business model and growth prospects.

Furthermore, Papumba’s founders, Gonzalo Rodriguez, Pablo Capurro, and Santiago Capurro, bring valuable experience and expertise to the company. Their vision and leadership have contributed to Papumba’s success thus far, and they are well-equipped to drive future growth and expansion.

In conclusion, Papumba’s strong revenue growth, focus on quality and secure digital experiences, and experienced leadership team position it for continued success. With its innovative app and dedication to making screen time a positive and educational background, Papumba is well-positioned to capture a significant share of the global apps for the kids market.

Next Section: Bearish Outlook

Bearish Outlook

Papumba faces a competitive landscape in the children’s education space, with hundreds of apps, games, and educational resources. Therefore, Papumba will continue to fight an uphill battle to gain market share and become a 10x investment opportunity. 

Additionally, the global market for children’s apps is quite small, barely clearing $1 billion. This is concerning when considering the upside for Papumba as an investment opportunity. The company must become at least a $250 million business to see a 10x investment return in this round (accounting for dilution). While the company is now profitable and the market is growing, the company will need to scale significantly for investors to see a solid return.

Next Section: Executive Summary

Executive Summary

Papumba is an educational app designed to provide children with a safe and enriching digital experience. The platform offers vast content, including educational games, books, audio stories, videos, and yoga classes. The company aims to transform screen time into a positive and enriching family experience, helping parents actively participate in their children’s education.

The company has demonstrated significant growth potential, with over 37,000 active paying subscribers and a total revenue of $1.5 million in 2022. The market for educational apps for kids is expanding, and Papumba is well-positioned to take advantage of this trend. The company’s business model has proven successful based on recurring revenue, with an annual revenue growth of 15.23%.

The current crowdfunding campaign aims to raise between $50,000 and $1.24 million. The funds will expand the team, invest in marketing and content development, and cover general and administrative expenses. With a valuation cap of $16 million, Papumba presents an exciting investment opportunity in the growing market of educational apps for children.

Next Section: Other

Why We're Investing

KingsCrowd Capital, after an in-depth analysis of Papumba, has decided to invest in the company’s current Wefunder round. 

There are quite a few reasons we are excited about Papumba. Firstly, the company has already reached break-even in just three years of business. This is incredibly rare to find in an early-stage startup. Better yet, the company has reached this stage with minimal marketing spending. Additionally, the company has solid conversion rates and low churn. All of this culminates in a financially healthy company with strong customer reviews and a quality content foundation to build. 

The team at Papumba is also very strong, with both founders having experience successfully founding other startups. The development team that Papumba has in place is highly experienced and has already done an incredible job in building the app and its foundational content base. 

While the market is relatively small, it is growing fast at 26.6%. The market needs a market leader, with the space today seen as fragmented with hundreds of options. We believe that Papumba will be able to continue its growth trajectory and implement a successful marketing campaign, and therefore, are highly bullish on the company. 

Finally, Papumba is consistently promoted by Apple as a top educational app for children, having been in Apple’s developers program twice, where the app is upgraded for people who purchase a new Apple product. The company has a solid promotional relationship with Google Play store as well.

Overall, we are very excited about the growth prospects of Papumba and are particularly impressed with its execution thus far into a profitable company. At its current valuation, we believe this is a bargain entry point for KC Capital, and we are excited to join Papumba on its journey to becoming the leading platform for children’s education.

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Papumba on Wefunder 2023
Platform: Wefunder
Security Type: SAFE
Valuation: $16,000,000

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