Perfekto
About this raise
Perfekto, with a valuation of $10 million, is raising funds on Wefunder. They offer a subscription box with imperfect food directly from producers in Mexico. Consumers save time, money and waste is reduced. Perfect rescued more than 300,000 kgs of food with more than 3,000 monthly active subscribers. Perfekto generated $900k USD in ARR while growing 30% month over month in 2022. Jan Heinvirta, Anahí Sosa and Juan Andrade founded Perfekto in 2020. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $124,000. The campaign proceeds will be used for day-to-day operations (supply chain management, inventory, G&A and salaries) and user acquisition.
Investment Overview
Invested : $113,946
Deal Terms
Total Commitments
- Platform
- Wefunder
- Start Date
- 12/20/2022
- Close Date
- 03/31/2023
$50,000
$124,000
$100
SAFE
Early Stage
RegCF
$10,000,000
0%
Company & Team
Company
- Year Founded
- 2021
- Industry
- Food, Beverage, & Restaurants
- Tech Sector
- Distribution Model
- B2C
- Margin
- Low
- Capital Intensity
- High
Financials
-
Revenue
-
$652,000
as of FY2021
- Monthly Burn
-
$9,998
as of FY2021
-
Runway
-
0.9 months
as of FY2021
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Analyst Report
The world’s food supply chain is broken. Customers tend to select the best-looking fruits and vegetables in stores, so distributors don’t want to buy imperfect food from producers. As a result, producers must throw away bananas with black spots, carrots with bumps and all kinds of other produce. Once in landfills, food waste produces methane, a greenhouse gas with 80 times more warming power than carbon dioxide. That food waste is responsible for about 7% of greenhouse gas emissions.
In the end, it’s a waste of energy, nutrients, water, and financial resources. And the problem must be tackled as soon as possible to solve climate change and food security issues.
Perfekto is solving the food waste problem all while generating revenue. And it has crucial advantages over its competitors.
Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $691,359
- VC Backed?
- Yes
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 03/31/2023 | Wefunder | $10,000,000 | $113,946 | SAFE | Funded | RegCF |
Founder Interview
Perfekto Co-Founder Jan Heinvirta on Tackling Food Waste
Throughout the past year, food shortages have attracted a lot of media attention. There’s another problem we haven’t been talking about enough, though: food waste. Every year, an estimated 1 billion tons of food -- a third of all food produced globally -- winds up in the garbage, pollutes the environment, and aggravates climate change.Perfekto recognizes this problem and wants to help solve it. It takes imperfect fruits and vegetables that might otherwise get tossed and delivers boxes of them to subscribers in Mexico City, Mexico. We reached out to co-founder and CEO Jan Heinvirta to hear about how the team got together and Perfekto’s marketing strategy.
Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.