Personality Juice

Personality Juice

Early Stage

Be a Becky, not a Karen.

Be a Becky, not a Karen.


Raised this Round: Raised: $84,661

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Equity - Preferred


Series A

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share


Pre-Money Valuation


Year Founded



Alcohol, Tobacco, & Recreational Drugs

Tech Sector


Distribution Model




Capital Intensity



Scottsdale, Arizona

Business Type


Personality Juice, with a valuation of $5 million, is raising funds on StartEngine. The company makes and sells cocktails in a can with a unique blend of innovation and authentic flavor. Personality Juice cocktails come with an award-winning taste and are free of any artificial additives. Becky Personality Juice is available in four flavors, including Mango, Pink Lemonade, Tropical Cherry, and Passion Fruit, and is sold at bars and retail locations, all Total Wine & More locations, and boutique hotels. Eric Burdick and Sheldon Ray Wiley founded Personality Juice in August 2023. The current crowdfunding campaign has a minimum target of $14,998.41 and a maximum target of $1.23 million. The campaign proceeds will be used for research and development, company employment, and working capital.

Summary Profit and Loss Statement

FY 2022 FY 2021












Net Income



Summary Balance Sheet

FY 2022 FY 2021




Accounts Receivable



Total Assets



Short-Term Debt



Long-Term Debt



Total Liabilities



Financials as of: 01/17/2024
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Personality Juice on StartEngine 2024
Platform: StartEngine
Security Type: Equity - Preferred
Valuation: $4,995,647
Price per Share: $1.79

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