Ruck Sox is raising funds on Wefunder. The company makes the first performance rucking sock in the USA with 100% American materials and labor. Ruck Sox products are made by special operations veterans and in partnership with American companies like National Spinning, Spartan Dyers, Surratt Hosiery, Carolina Shirt Company, and Wilmington Design. The business has generated $19,000 in sales in the first eight months and has a social media following of 86,000. Killian Nowrey and Joseph Martingale founded Ruck Sox in March 2022. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $124,000. The campaign proceeds will be used for marketing, content creation, wool yarn purchases, yarn dying, knitting, packaging, payroll, and cash reserves.