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Saranac Lake Community Store
Retail Shops & Department Stores
Saranac Lake, New York
Saranac Lake Community Store is the first and only community-owned department store in the Northeast. They sell apparel for all family members, home essentials, crafts, yarns, locally made products, and books. Located in Saranac Lake, NY, their goal is the be the ultimate visitor destination for people that travel to their town and the ultimate go-to shop for all residents when it comes to essential items. So far, they’ve established themselves as a vital community resource -- their customer conversion rate is over 40%, they’ve been featured on the front page of the NY Times’ Sunday Business Section, and they’ve had over 1,800 people sign up for their Customer Rewards Program. With this campaign, Saranac Lake Community Store plans to open an e-commerce site, as well as go through a rebranding to help get their name out their more.