Seed Ranch Flavor

Seed Ranch Flavor

Early Stage

Ridiculously Delicious, Plant-Based Mac & Cheese & Spicy Sauces

Ridiculously Delicious, Plant-Based Mac & Cheese & Spicy Sauces


Raised to Date: Raised: $101,150

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RegCF    Open SEC Filing

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Year Founded



Food, Beverage, & Restaurants

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Boulder, Colorado

Business Type


Seed Ranch Flavor, with a valuation of $5.5 million, is raising funds on Republic. The company makes delicious plant-based Mac & Cheese and Spicy sauces. Seed Ranch Flavor’s sauces are sold under the name GrownAs Foods and include unique flavors and ingredients with zero cholesterol and a high amount of plant-based protein. The business sells its sauces in over 1,400 retail locations and expects to reach $1.2 million in sales in 2023. David Delcourt founded Seed Ranch Flavor in October 2016. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for inventory, sales and marketing, short-term debt, and general working capital.

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Financials as of: 11/13/2023
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Analyst Report


The plant-based food market has been experiencing a surge in popularity over the past few years, driven by an increased awareness of a plant-based diet's environmental, health, and ethical benefits. Seed Ranch Flavor capitalizes on this trend by offering plant-based Mac & Cheese and spicy sauces under GrownAs Foods. The company's products are unique because they contain zero cholesterol and a high amount of plant-based protein, making them a healthier alternative to traditional dairy-based products. Seed Ranch Flavor's products are sold in over 1,400 retail locations, and the company expects to reach $1.2 million in sales in 2023. 

Next Section: Price


Seed Ranch Flavor has a valuation cap of $5.5 million. The company brought in $909K in revenue for the most recent fiscal year, making for a 6X revenue multiple. Compared to much of the equity crowdfunding ecosystem, Seed Ranch is appropriately valued, if not undervalued, meaning investors in this round get in at a good price. 

Next Section: Market


Seed Ranch Flavor operates within the rapidly expanding vegan food industry. This market, valued at $5.7 billion, is projected to grow at a strong compound annual growth rate of 10.2%, driven by increasing consumer awareness of a plant-based diet's health and environmental benefits. Such trends create a ripe environment for the growth and success of Seed Ranch Flavor's product offerings. 

However, the vegan food market is not without its challenges. One of the significant hurdles that companies like Seed Ranch Flavor face is replicating the taste and texture of animal-based products. This is critical in attracting and retaining consumers transitioning to a plant-based diet. The perceived high cost and lack of quality taste compared to traditional animal-based products may hinder widespread adoption.

Next Section: Team


Seed Ranch Flavor is led by founder David Delcourt. Before founding Seed Ranch Flavor, David founded two ventures. One, MakeMeSustainable Inc. (MMS), was acquired by Noveda Technologies in 2011. The company advised homes and businesses on how to reduce their carbon footprint. His other venture, Siva Cycle, which provided power solutions for the bicycle industry, appears to be still active, though Delcourt seems to have stepped away. Though he has no other experience in the food industry, Delcourt's past two ventures have contributed to his entrepreneurial expertise. Also on the team is a Director of Marketing and Customer Success Manager. The team is lean but has done well to make a mark in the market thus far. 

Next Section: Differentiation


Seed Ranch Flavor has begun to position itself in the growing market for vegan foods, catering to consumers looking for healthier and sustainable alternatives. The company faces competition from established players like Annie's and Goodles. Seed Ranch Flavor attempts to set itself apart by offering unique flavors and ingredients with zero cholesterol and a high amount of plant-based protein. That said, many of the other brands in the market also have low cholesterol and are high in protein. Ultimately, differentiation will be left up to customer taste preferences. 

Similarly, many other hot sauce brands on the market offer vegan options. In both the hot sauce and mac and cheese markets, Seed Ranch does not differentiate from a cost perspective, as many of the offerings align with existing market prices. It will be difficult for Seed Ranch Flavor to stay differentiated, especially as large players like Annie's have rolled out vegan options. 

Next Section: Performance


Seed Ranch Flavor has made significant progress in its market presence and revenue growth. The company offers plant-based Mac & Cheese and spicy sauces sold in over 1,400 retail locations, including major retailers such as Sprouts, Whole Foods, World Market, and ShopRite. Seed Ranch Flavor's sauces have gained popularity and recognition, as they were featured on the show Hot Ones. Additionally, the company has formed a major partnership with Sysco, a leading food service distributor.

One of Seed Ranch Flavor's notable achievements is the successful launch of its Mac & Cheese product, which went from zero to over 900 doors in just 12 months. This rapid expansion demonstrates the strong demand and market acceptance for the company's plant-based offerings.

Financially, Seed Ranch Flavor has shown some revenue growth but has yet to significantly take off, especially considering the company has been around since 2016. In 2023, the company expects to reach $1.2 million in sales, a slight increase from its current annual revenue of $909,389. This growth is supported by the company's strong distribution network and partnerships and the increasing popularity of plant-based food products.

Next Section: Risk


Investing in Seed Ranch Flavor carries certain risks that potential investors should consider. Seed Ranch Flavor faces competition from established players like Goodles, Annie's, Daiya, and Yellowbird and indirect competition from larger brands like Kraft. These competitors pose a risk to Seed Ranch Flavor's market share and growth potential. The market is crowded and proving hard to differentiate, especially as larger brands like Annie's recognize the demand for vegan options and roll out new products.

Additionally, although Seed Ranch Flavor has partnerships and sells its products in over 1,400 retail locations, there is still a need to scale production and distribution to meet growing demand. The company may face challenges in scaling production and distribution efficiently.

Next Section: Bullish Outlook

Bullish Outlook

Seed Ranch Flavor is well-positioned in the growing market for plant-based foods. The company caters to the increasing demand for tasty and healthy alternatives to convenient comfort foods. Seed Ranch Flavor has expanded its distribution network and is now available in over 1,400 retail locations.

The company has also demonstrated revenue growth, with sales projected to reach $1.2 million in 2023. The increasing popularity of plant-based diets drives this growth. Seed Ranch Flavor's commitment to using only plant-based protein and zero-cholesterol ingredients aligns with customer demands, further enhancing its market potential. Finally, at $5.5 million, the company is valued appropriately and offers investors at this round a good price.

Next Section: Bearish Outlook

Bearish Outlook

Seed Ranch Flavor targets the vegan foods market. While the company offers unique plant-based Mac & Cheese and Spicy sauces under GrownAs Foods, it faces significant competition from indirect and direct competitors. Indirect competitors like Kraft have a strong presence in the market, while direct competitors such as Goodles, Annie's, Daiya, and Yellowbird also offer vegan sauces and mac and cheese products.

Additionally, the barriers to entry in the vegan foods market are relatively low, allowing new players to enter and compete with Seed Ranch Flavor. This increased competition could limit the company's market share and growth potential. Given the competitive landscape and low barriers to entry, investors should carefully assess the risks associated with Seed Ranch Flavor before considering an investment.

Next Section: Executive Summary

Executive Summary

Seed Ranch Flavor is raising funds on Republic, with a valuation of $5.5 million. It is a food company specializing in plant-based mac and cheese and spicy sauces. The company's GrownAs Foods products offer unique flavors and ingredients, zero cholesterol, and a high amount of plant-based protein. The products are sold in over 1,400 retail locations, and the company anticipates reaching $1.2 million in sales in 2023.

Seed Ranch Flavor has shown strong traction to date. The company's Mac & Cheese product line has grown from zero to over 900 retail doors in 12 months, including major distributors like Sprouts, Whole Foods, World Market, and ShopRite. The company also partners with Sysco, one of the world's leading food service distribution companies.

The company operates in the growing vegan food market, driven by increasing consumer awareness of a plant-based diet's health benefits and environmental impact. However, Seed Ranch Flavor faces stiff competition from established and emerging plant-based players, including Goodles, Annie's, Daiya, and Yellowbird.


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Seed Ranch Flavor on Republic 2023
Platform: Republic
Security Type: SAFE
Valuation: $5,500,000

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