selfmade

selfmade

[Closed for Investment] selfmade, with a valuation of $7 million, is raising funds on Wefunder. The company implements psychodermatology science to create everyday personal products. selfmade products aim to improve mental wellbeing by rooting science and research in everyday intimate moments and emotional wellbeing. The business integrates psychology and dermatology and works on stopping the stress cycle through emotional regulation and self-care. Stephanie Lee founded selfmade in December 2019. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for physical and digital product build, hiring, operations, and customer care.

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Investment Overview

Raised this Round: Raised: $55,732

Deal Terms

Total Commitments ($USD)

Platform
Wefunder
Start Date
07/17/2023
Close Date
10/21/2023
Min. Goal
$50,000
Max. Goal
$1,235,000
Min. Investment

$100

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Early Bird Val. Cap

$5,000,000

Valuation Cap

$7,000,000

Discount

0%

Company & Team

Company

Year Founded
2019
Industry
Beauty & Personal Care
Tech Sector
HealthTech
Distribution Model
B2C
Margin
Medium
Capital Intensity
Low
Location
OCCIDENTAL, California
Business Type
Growth
Company Website
Visit Website

Team

Employees
10
Prior Founder Exits?
No
Founder Name
Stephanie Lee
Title
CEO
Founder Name
Jia Weedon
Title
CTO
Founder Name
Alexa Fischer-Hampton
Title
Operations Advisor

Financials

as of Fiscal Year 2022
 Revenue
$59,690
 Monthly Burn
$66,658
 Runway
0.3 months
Gross Margin
32%

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$59,690

$30,680

COGS

$40,386

$20,555

Tax

$0

$0

 

 

Net Income

$-799,890

$-948,872

Summary Balance Sheet

FY 2022 FY 2021

Cash

$21,627

$165,999

Accounts Receivable

$256

$0

Total Assets

$77,895

$216,722

Short-Term Debt

$116,163

$108,775

Long-Term Debt

$1,898,696

$1,290,696

Total Liabilities

$2,014,859

$1,399,471

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$2,300,000
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
10/21/2023 Wefunder $7,000,000 $55,732 SAFE Funded RegCF
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Founder Profile

Emotional Well-being Meets Skincare: Stephanie Lee's Innovative Approach with Selfmade

Selfmade integrates psychology and dermatology to improve mental wellness through emotional regulation and self-care. The team has developed skincare products that tie into routines to improve mental health, merging psychology with dermatology. We sat down with the selfmade team to discuss the concept of psychodermatology, problems plaguing the beauty industry, and more.

Read Founder Interview

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selfmade on Wefunder 2023
Platform: Wefunder
Security Type: SAFE
Valuation: $7,000,000

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Warning: according to the close date for this deal, selfmade may no longer be accepting investments.

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