Overview

Raised to Date: Raised: $55,732

Deal Terms

Investment Momentum

Company Profile

Deal Summary

Financials

Total Commitments ($USD)

Platform

Wefunder

Start Date

07/16/2023

Close Date

10/21/2023

Min. Goal

$50,000

Max. Goal

$1,235,000

Min. Investment

$100

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    

Early Bird Val. Cap

$5,000,000

Valuation Cap

$7,000,000

Discount

0%

Rolling Commitments ($USD)

Status

Funded

Reporting Date

10/30/2023

Days Remaining

Funded

% of Min. Goal

Funded

% of Max. Goal

Funded

Likelihood of Max

Funded

Avg. Daily Raise

$581

# of Investors

36

Momentum

Funded

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selfmade

Year Founded

2019

Industry

Beauty & Personal Care

Tech Sector

HealthTech

Distribution Model

B2C

Margin

Medium

Capital Intensity

Low

Location

OCCIDENTAL, California

Business Type

Growth

Company Website

selfmade, with a valuation of $7 million, is raising funds on Wefunder. The company implements psychodermatology science to create everyday personal products. selfmade products aim to improve mental wellbeing by rooting science and research in everyday intimate moments and emotional wellbeing. The business integrates psychology and dermatology and works on stopping the stress cycle through emotional regulation and self-care. Stephanie Lee founded selfmade in December 2019. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used for physical and digital product build, hiring, operations, and customer care.

Summary Profit and Loss Statement

	FY 2022	FY 2021
Revenue	$59,690	$30,680
COGS	$40,386	$20,555
Tax	$0	$0
Net Income	$-799,890	$-948,872

Summary Balance Sheet

	FY 2022	FY 2021
Cash	$21,627	$165,999
Accounts Receivable	$256	$0
Total Assets	$77,895	$216,722
Short-Term Debt	$116,163	$108,775
Long-Term Debt	$1,898,696	$1,290,696
Total Liabilities	$2,014,859	$1,399,471

Financials as of: 07/16/2023

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Emotional Well-being Meets Skincare: Stephanie Lee's Innovative Approach with Selfmade

Selfmade integrates psychology and dermatology to improve mental wellness through emotional regulation and self-care. The team has developed skincare products that tie into routines to improve mental health, merging psychology with dermatology. We sat down with the selfmade team to discuss the concept of psychodermatology, problems plaguing the beauty industry, and more.

Read Founder Interview