Early Stage

Personalized, social shopping for sustainable home goods

Personalized, social shopping for sustainable home goods


Raised to Date: Raised: $6,100

Total Commitments ($USD)



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RegCF    Open SEC Filing

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Year Founded



Consumer Products, Goods & Services

Tech Sector


Distribution Model




Capital Intensity



Denver, Colorado

Business Type

High Growth

SISTAIN, with a valuation of $8 million, is raising funds on Wefunder. The company has developed a platform for personalized shopping for sustainable home goods. SISTAIN is a trust-centric platform, making sustainable living and shopping simple and inspiring. The platform is the one-stop shop for conscious consumers to discover and buy community-curated home goods. SISTAIN has over 1,500 customers across 43 states in the US, with a 40% repeat customer rate. Jaclyn Tracy founded SISTAIN in May 2020. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $800,000. The campaign proceeds will be used for research and development, sales and marketing, operations, and general and administrative expenses.

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Financials as of: 10/16/2023
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Founder Profile

Transforming Home Goods with Sustainability and Style

Shopping for a home with sustainability in mind can be a maze. Between greenwashing, expensive products, and navigating dozens of creator websites, many customers give up and end up on Amazon or IKEA.

To bring clarity and efficiency into home goods shopping, Jaclyn Tracy built SISTAIN, and hopes to make sustainable shopping a delightful experience.

Read Founder Interview

Analyst Report


Consumer awareness of the environmental impact of their purchases is increasing, leading to a growing demand for sustainable products. This trend is evident in the home decor market, where an increasing number of consumers are seeking out eco-friendly furniture and home goods. However, finding sustainable products that align with personal taste and style can be challenging, as the market is fragmented and lacks transparency.

SISTAIN aims to address this problem by providing a personalized shopping platform for sustainable home goods. Since its launch, SISTAIN has gained over 1,500 customers across 43 states in the US and boasts a 40% repeat customer rate. The company curates collections of products from various brands committed to reducing the negative environmental impacts of consumerism. By doing so, SISTAIN simplifies the process of finding and buying sustainable home decor, making it easier for consumers to make environmentally conscious choices.


Next Section: Price


SISTAIN is raising funds through SAFE on Wefunder at an $8 million valuation cap. SISTAIN generated $52,579 in revenue last year, resulting in a revenue multiple of approximately 152x. This multiple is significantly higher than industry norms for consumer products and goods companies. Additionally, SISTAIN's margin level is low, suggesting that the company may face challenges in scaling profitability.

Next Section: Market


The rising global demand for eco-friendly products is driving the growth of eco-friendly furniture, with the US market alone being estimated at $14.8 billion. The increase in the number of environmentally conscious consumers, coupled with the need for comfort and luxury in households, are the primary factors propelling the demand for eco-friendly furniture in the US.

SISTAIN's platform fits this growing market, offering consumers a curated selection of sustainable home goods. With a customer base spread across 43 states and a repeat customer rate of 40%, SISTAIN is tapping into the rising consumer demand for sustainable products. 

It's also important to note that the market growth rate for eco-friendly furniture is estimated at 7.5% per year. This projected growth indicates an opportunity for SISTAIN to increase its market share. 

Next Section: Team


SISTAIN is led by founder and CEO Jaclyn Tracy. Tracy has a background in sustainable living and has dedicated her career to promoting sustainability within the home and wellness industry. With four years of relevant industry experience, Tracy brings a passion for sustainability and a deep market understanding to SISTAIN.

As the CEO, Tracy is responsible for overseeing the overall strategy and direction of the company. She runs a small team of four employees.

Next Section: Differentiation


SISTAIN operates in the highly competitive market of sustainable home goods and furniture. It faces significant competition from established players such as Etsy, Package Free, and Uncommon Goods. These competitors have already established their presence in the market and have a large customer base. However, the company is building Etsy features to allow Etsy creators to add their products to SISTAIN. The startup wants to have a tighter curating process, a smaller and higher-quality selection than the large platform.

The company also competes with sustainable furniture and home good companies like Crate & Barrel, West Elm, and Made Trade.

SISTAIN differentiates itself by positioning itself as a trust-centric platform that simplifies sustainable living and shopping. The company curates collections of sustainable home and wellness products from brands committed to reducing the negative environmental impacts of consumerism. This focus on sustainability and community-curated goods helps SISTAIN stand out.

The company is also building a Pinterest-like experience to enhance customer's experience on the website. Customers can follow collections to always stay up to date with their favorite collections. 

Finally, SISTAIN will soon be using its database to rate the companies on its platform and ease customers' decision-making.

Next Section: Performance


SISTAIN has made significant progress in its early stages of development. The company has attracted over 1,500 customers across 43 states in the US, with a 40% repeat customer rate. This indicates a good level of customer satisfaction and loyalty. Furthermore, 46% of customers make repeat purchases within 30 days, suggesting a good level of engagement and ongoing interest in the platform.

SISTAIN's platform offers personalized shopping for sustainable home goods, catering to conscious consumers looking for eco-friendly options. The company has curated collections of products from various brands committed to reducing the negative environmental impacts of consumerism. By providing a trust-centric platform, SISTAIN aims to make sustainable living simple and inspiring for its customers.

The company generated $52,579 in annual revenue and has raised $335,000 in prior rounds, demonstrating investor confidence in its business model and potential.

SISTAIN's most recent cash is $53,000, and the company has a monthly burn rate of $5,312.75. While the burn rate is relatively low, it is important for SISTAIN to carefully manage its cash flow to sustain operations and support further growth.

Next Section: Risk


SISTAIN operates in an extremely competitive market, facing competition from well-established players such as Etsy, Thrive Market, Package Free, Credo, and Uncommon Goods. This highly competitive landscape poses a significant risk to SISTAIN's ability to attract and retain customers.

Additionally, the company's valuation appears to be overinflated compared to its current financial performance, which may deter potential investors.

Next Section: Bullish Outlook

Bullish Outlook

SISTAIN has positioned itself as a unique player in the sustainable home goods market. With its personalized shopping platform, the company is meeting the increasing demand from conscious consumers who prioritize sustainability in their purchasing decisions. 

SISTAIN has already made significant progress in gaining traction with over 1,500 customers across 43 states in the US. The reasonable 40% repeat customer rate demonstrates the platform's ability to build loyalty and retain customers.

Next Section: Bearish Outlook

Bearish Outlook

While SISTAIN has established a platform for personalized shopping for sustainable home goods, the company faces intense competition in the market. Direct competitors such as Etsy, Thrive Market, Package Free, Credo, and Uncommon Goods already have a strong foothold and brand recognition. These competitors have likely already invested significant resources into building their customer base and developing their product offerings. SISTAIN must differentiate itself significantly to capture market share and attract customers away from these established players.

SISTAIN's valuation of $8 million appears to be overstated, given its current financial performance and competitive landscape. It must accelerate its revenue growth and improve its margins to justify its valuation. Investors should consider the company's ability to navigate the highly competitive market and achieve sustainable profitability.

Next Section: Executive Summary

Executive Summary

SISTAIN is an online platform offering curated collections of sustainable home goods. The company aims to make sustainable living and shopping simpler and more inspiring for consumers.

SISTAIN operates in the $715 billion home decor market, focusing on the growing demand for eco-friendly furniture driven by increasing consumer awareness and spending capabilities. The platform has already attracted over 1,500 customers across 43 states in the US, with a 40% repeat customer rate, demonstrating its potential for customer retention and market penetration.

Despite its early success, SISTAIN faces an extremely competitive market with prominent players like Etsy and Uncommon Goods. The company's current valuation of $8 million may be considered overvalued, given its annual revenue of $52,579 and a net loss of $63,753 in the most recent fiscal year.


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SISTAIN on Wefunder 2023
Platform: Wefunder
Security Type: SAFE
Valuation: $8,000,000

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