SkyHi

SkyHi

Early Stage

Monthly subscription for flat rate airline tickets

Monthly subscription for flat rate airline tickets

Overview

Raised this Round: Raised: $291,156

Total Commitments ($USD)

Platform

Republic

Start Date

10/28/2019

Close Date

02/29/2020

Min. Goal
$25,000
Max. Goal
$1,070,000
Min. Investment

$100

Security Type

SAFE

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$10,000,000

Discount

20%

Year Founded

2016

Industry

Travel and Hospitality

Tech Sector

Location

Apple Valley, California

SkyHi, with a valuation cap of $10 million, is raising funds on Republic. The SkyHi platform offers a subscription service to travelers to book airline tickets at flat prices. The members pay a monthly subscription fee of $199 and get air tickets to their preferred destinations at flat $35, $75, or $120, depending on the distance. SkyHi was founded by Rama Poola and Vivek Poola in February 2016 and has raised over $1.125 million since its inception. The proceeds of the current crowdfunding round, with a minimum target of $25,000 and a maximum target of $1,070,000, will be used for expansion, improving the search algorithms, for growing the team. SkyHi is already serving 93 cities and 4,200 routes in North America and Europe. The company has an ARR of more than $600,000 and has 25% margins on ticket sales.
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Analyst Report Analyst Report Methodology Article

Summary

SkyHi has been selected as a “Deal To Watch” by KingsCrowd. This distinction is reserved for deals selected into the top 10% of our deal diligence funnel. If you have questions regarding our deal diligence and selection methodology, please reach out to hello@kingscrowd.com.

Next Section: Problem

Solution

SkyHi is a subscription-based service for commercial airlines. For a monthly fee, customers get access to domestic flights at flat rates. Specifically, SkyHi operates with three flat rates, all based on distance. Flights 1,000 miles or less cost just $35, flights between 1,000 and 2,000 miles cost $75, and flights between 2,000 and 3,000 miles cost $120.

 

For example, if a young professional based in Boston schedules a meeting in New York for that same week, he or she can log onto the SkyHi app, claim a seat on any available flight, and receive a fully serviceable ticket in just a few minutes. In this sense, SkyHi targets the spontaneous customer who would otherwise have to pay hundreds of dollars for such a short flight so last minute. 

 

The young professional, or small business employee is just one of SkyHi’s three target customer bases, and makes up about 20% of its customers, suggesting that a B2B plan may be promising in the future. Around 65% of the remaining customer base consists of millennials in major cities wanting travel flexibility for leisurely weekend trips or the occasional business trip. Finally, SkyHi targets the fixed income retiree looking to travel to visit family.

 

To date, SkyHi flies to 93+ cities and 150+ airports across the US and Europe. In addition, SkyHi has successfully obtained the legal clearance needed to book and issue tickets, a strong differentiator in the space. 

Next Section: Other

The Team

CEO and Co-Founder, Rama Poola, previously served as Director for Arc90, a technology consulting firm. Following this, he served as VP of Product and Lead Product Manager at SFX Entertainment and Postlight, respectively. He holds degrees in Computer Science and English from New York University. 

 

CTO and Co-Founder, Vivek Poola, previously co-founded and acted as CTO of Tiny Docs, an animation company that bridges the communication gap between children and doctors regarding complex healthcare topics. The company is based in Chicago and is still active. Vivek holds a degree in Human Biology from the University of California, San Diego. 

 

Next Section: Other

Business Model and Market

The monthly subscription fee for the SkyHi product is $199 per month. Flights are then $35, $75, or $120 depending on the distance traveled. To date, SkyHi has just over 200 paying subscribers and MRR is just under $50k. Around $30k of this goes towards the tickets themselves. Revenue for the most recent fiscal year was just over $256k.

The domestic airlines market was $146B in the U.S. alone in 2019. Granted, only a fraction of these flights were likely booked ‘last minute.’ However, spontaneity in travel is a growing trend.

Next Section: Why We Like it

Why We Like it

 

  • Offering Competitive Differentiators: SkyHi offers a one tap booking experience. This immediately differentiates it from travel sites like Kayak that don’t have the clearance to issue tickets. Other competitors, Skyscanner, for example, shows customers their options for flights across all airlines and has the direct booking experience, but doesn’t offer a fixed pricing model. No one competitor entirely overlaps with SkyHi in booking experience and price.
  • Establishing Strategic Partnerships: Not only has SkyHi begun to seek partnerships with airlines, the team has established a relationship with WeWork, making its software available to WeWork’s 250k+ members.
  • Targeting Millennial Trends: Spontaneous travel is becoming more and more of a trend, especially amongst millennials. In an attempt to further target the millennial customer base, SkyHi has partnered with Instagram influencers and personalities to promote their brand as a lifestyle—a strategic move given their target customer base and popularity of spontaneous travel trends on social media. Specifically, SkyHi aims to “enable experiences.” 

 

 

Next Section: Other

The Rating: Deal To Watch

SkyHi is a Deal To Watch. The experienced founders have identified a pain point in a large and trending market. The way the team has approached the product is also incredibly strategic. They have identified and zeroed in on a target customer and is playing to millenial trends in more ways than one. Specifically, pitching SkyHi as a lifestyle brand will likely be very attractive to the young customer base. In addition, SkyHi is significantly differentiated, so much so that it has no direct competitors. The closest players in the space either don’t offer a fixed pricing model or cannot issue tickets. 

 

This is not to say that the investment is risk free. Whether or not the product is worth the subscription for any given customer comes down to simple math. Put simply, for this product to be of value, the customer needs to be a frequent traveler, significantly narrowing both the addressable market and the customer base.

 

Given the solid traction, strategic partnerships, and built out platform, however, SkyHi’s likely exit opportunity is in the form of an acquisition. In 2015, Travelocity was acquired by Expedia for $280M. And there are multiple large incumbents in the space scooping up smaller companies, making an acquisition exit likely. 

 

Overall, due to its impressive differentiators and strategic partnerships, SkyHi is a Deal To Watch.

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SkyHi on Republic
Platform: Republic
Security Type: SAFE
Valuation: $10,000,000

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