About this raise: Cheesy goodness you can customize? Yes, please! That’s exactly what S’MAC provides. S’MAC -- short for Sarita’s Macaroni & Cheese -- is a restaurant in the East Village of New York City that features a menu entirely on variations of mac & cheese. Since opening their doors in 2006, they have been trendsetters with more customers than their infrastructure can comfortably handle. On average, they bring in $22,000 a week from sales, and they have 13,000 Facebook followers and over 8,000 people on their mailing list. Now, with this campaign, they hope to expand S’MAC from the existing one unit into ten units and refine its operating model so it can be rolled out nationwide.