Overview

Raised to Date: Raised: $219,379

Deal Terms

Investment Momentum

Company Profile

Deal Summary

Financials

Total Commitments ($USD)

Platform

Wefunder

Start Date

10/04/2022

Close Date

04/30/2023

Min. Goal

$50,000

Max. Goal

$1,070,000

Min. Investment

$250

Security Type

SAFE

Series

Seed

SEC Filing Type

RegCF    

Early Bird Val. Cap

$9,000,000

Valuation Cap

$10,000,000

Discount

25%

Rolling Commitments ($USD)

Status

Funded

Reporting Date

04/30/2023

Days Remaining

Funded

% of Min. Goal

Funded

% of Max. Goal

Funded

Likelihood of Max

Funded

Avg. Daily Raise

$1,060

# of Investors

113

Momentum

Funded

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Small Change

Year Founded

2016

Industry

Financial & Insurance Products & Services

Tech Sector

Fintech

Distribution Model

B2B/B2C

Margin

Low

Capital Intensity

Low

Location

Pittsburgh, Pennsylvania

Business Type

Growth

Company Website

Small Change, with a valuation of $10 million, is raising funds on Wefunder. It is an equity crowdfunding platform that enables investors to invest in real estate deals. The platform offers diverse developers, innovative projects, and clear returns by enabling investments in projects, people, and places investors love. Small Change has raised over $10 million for 40 impact real estate projects and reported a 435% growth in funds raised from 2020 to 2021. Eve Picker founded Small Change in April 2016. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.07 million. The campaign proceeds will be used for marketing, improving platform technology features, expansion of the core team, and launching a Reg A offering.

Summary Profit and Loss Statement

	Most Recent Year	Prior Year
Revenue	$171,709	$55,113
COGS	$0	$0
Tax	$300	$300
Net Income	$214,434	$-311,990

Summary Balance Sheet

	Most Recent Year	Prior Year
Cash	$21,956	$4,328
Accounts Receivable	$1,061	$0
Total Assets	$53,390	$35,122
Short-Term Debt	$268,355	$2,705,031
Long-Term Debt	$50,000	$63,470
Total Liabilities	$318,355	$2,768,501

Financials as of: 10/04/2022

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Small Change Founder Eve Picker on Democratized Real Estate Investing

Women and minority founders often struggle to get the funding they need to start or grow their businesses. Historically, traditional venture capital has strongly favored founders that are white and male. Democratizing access to startup capital is one of the many reasons that online startup investing was established.

Small Change is a real estate equity crowdfunding platform that helps founders — including women and people of color — raise capital for their projects. What’s more, Small Change’s proprietary index measures the impact of each project. We reached out to founder and CEO Eve Picker to hear more about the company’s primary customer types and how it differs from competitors.

Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.

Read Founder Interview