Smilelove
Direct-to-consumer clear aligner treatment for straightening teeth.
Overview
$739,855 - Total
Total Commitments ($USD)
SeedInvest
10/01/2018
11/16/2018
$1,000
Debt
RegCF
/ RegD 506(c)
Rolling Commitments ($USD)
11/30/2018
$7,997
2017
Beauty & Personal Care
Holladay, Utah
Upgrade to gain access
-
$12.42 /month
billed annually - Free portfolio tracking and KingsCrowd's quantitative ratings on all raises.
- Plan Includes:
- Everything in Free, plus
- Company specific
KingsCrowd ratings (excluding risk)
- Advanced company search ( with ratings)
- Markets page filters and historical industry data
- Get Edge Annual
Edge
-
$41.58 /month
billed annually - Full site access including KingsCrowd's qualitative analyst reports.
- Plan Includes:
- Everything in Edge, plus
- Full access to detailed Analyst Reports (e.g. Top Deal, Deal to Watch, Neutral, and Underweight)
- Search and filter based on Analyst Reports
- In-depth risk ratings for every raise
- Get Edge Pro Annual
Edge Pro
Analyst Report 
Summary
To date and as of October 26th, Smilelove has raised $133K
The SmileLove team has been selected as a “Top Deal” by KingsCrowd. This distinction is reserved for deals selected into the top 10% of our deal diligence funnel. If you have questions regarding our deal diligence and selection methodology please reach out to hello@kingscrowd.com
Problem
More than one third of all Americans are dissatisfied with their smiles. Among this proportion of the population, 36% believe that their social lives would improve, and 22% believe that their love lives would improve with a better smile.
In fact, the importance of a good smile resonates all throughout the population, with 78% of Americans believing that adults with crooked teeth are unsuccessful. Popular opinion is supplemented by studies, which confirm that smiles heavily impact confidence and create a first impression of openness and ami ability.
With so many driving factors pushing Americans to correct teeth imperfections, it should come as no surprise that at any one given time 4 million Americans are wearing braces, compared to a mere 2 million 20 years ago.
But there are obstacles to using traditional braces. First and foremost, braces are very expensive. Often, insurance companies refuse to cover braces, citing that braces are cosmetic treatments rather than medical necessities.
Traditional metal braces cost anywhere from $3,000 – $7,000, ceramic braces cost $4,000 – $8,000, and lingual braces cost up to $10,000. Second of all, traditional braces are often stigmatized, with many adults believing that once no longer a teen, one is “too old” to be wearing braces.
Even more, regular dentist appointments take up valuable time and effort. Inexpensive, convenient, and transparent teeth aligners would be positioned to capture a good segment of the market.