Early Stage

Regenerating human energy with the touch of a finger

Regenerating human energy with the touch of a finger


Raised to Date: Raised: $300

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Year Founded



Business Services, Software, & Applications

Tech Sector


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Santa Monica, California

Business Type


Sorce, with a valuation of $6 million, is raising funds on Wefunder. The company is on a mission to regenerate human energy by using modern science, ancient wisdom, and the collective power of humanity. Sorce has created a tool that enables individuals to tap into the intelligence of the nervous system and align themselves with the logic of life. The technology aims to solve the global epidemic of burnout, mismanaged stress, loss of productivity, and reduced economic growth. Jessica Corbin founded Sorce in February 2016. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1.24 million. The campaign proceeds will be used to deploy targeted marketing strategies to enterprise and consumer markets, enhance AI and ML of the app and dashboards, develop coach affiliate backend for onboarding and integration into existing coaching businesses, and convert five enterprise clients in the pipeline into users.

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Financials as of: 08/25/2023
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Analyst Report



Sorce is looking to address the global epidemic of burnout, mismanaged stress, and loss of productivity. The app tracks heart rate variability to determine nervous system performance and recommend recovery or additional load.

The app has both a B2B and B2C component. The B2B app allows corporations to track the health of their employees, while the B2C option allows users to track their metrics independently. This dual approach allows Sorce to cater to a wide range of customers and meet the needs of both individuals and businesses.

The company plans to use the proceeds from the current crowdfunding campaign to deploy targeted marketing strategies to enterprise and consumer markets, enhance the AI and ML of the app and dashboards, develop a coach affiliate backend for onboarding and integration into existing coaching businesses, and convert five enterprise clients in the pipeline into users.

Next Section: Price


Sorce is currently valued at $6 million. With an annual revenue of $225,950, the revenue multiple for Sorce is approximately 26X, which is relatively high compared to industry standards. Investors should consider the valuation and potential return on investment before participating in this crowdfunding campaign.

Next Section: Market


The market for wellness apps in the United States is approximately $2.7 billion and is projected to grow 17.7% year-over-year. This market growth is driven by increasing consumer awareness about health and wellness and the demand for personalized experiences, which wellness apps with biometrics can deliver effectively.

Notably, Sorce operates in a niche segment within the broader wellness app market. Its product is centered on preventing burnout and stress, improving productivity, and promoting economic growth. This could resonate with many consumers and businesses, given the increasing prevalence of workplace stress and burnout, especially in the post-pandemic world. The company's B2B and B2C distribution model allows it to tap into individual users and corporations, further broadening its potential market.

However, the market comes with its challenges. One of the critical concerns for users of wellness apps is privacy and data security, given the sensitive nature of health information. Furthermore, with an increasingly saturated market, competition is fierce, making it difficult for new entrants to make an impact. By offering a non-wearable solution to track and improve health and with a keen focus on privacy, Sorce is well-positioned to address these concerns. Health data privacy, however, may be a difficult hurdle when it comes to B2B sales, as companies may find that employees are uncomfortable sharing health metrics with employers.

Next Section: Team


CEO Jessica Corbin and COO Kristi Britto founded Sorce. Corbin brings over 11 years of relevant industry experience to the team, having previously worked in the wellness and personal development space. On the other hand, Britto is a first-time founder but has experience in managerial roles at other firms outside the wellness app space.

The Sorce team is small but focused, with 12 members. CTO Kai Mildenberger recently exited a company for $700 million. The rest of the team comprises individuals with a range of skills. There appear to be full-time team members dedicated to engineering, business development, strategy, operations, and data science. It is rare to see a team with such a comprehensive skillset in a young company. The Sorce team is well-equipped to execute its mission and bring its innovative solution to the market. 

Next Section: Differentiation


Sorce aims to differentiate itself in the competitive wellness app market by offering a unique approach to tracking and improving human energy and well-being. Indirect competition includes wearables like Whoop, Fitbit, Apple Health, and Oura Ring. These companies, however, focus more on direct-to-consumer sales and less on corporate clients. Additionally, Sorce does not require a wearable to track and deliver metrics. 

Sorce uses heart rate variability (HRV) to assess the nervous system's performance and provide personalized recommendations for recovery or additional load. Several other apps are available to track HRV, like Welltory and Elite HRV. Again, these apps tend to be for individual users and tend not to be adopted by large corporate clients.

It's important to note that the wellness app market is highly competitive, though much competition is not tailored to corporations. This is an untapped market, though it is still unclear whether there is enough demand amongst corporations and clear improvements in overall productivity. Sorce needs to demonstrate traction beyond a few corporate clients to prove that their business model stands out and is effective. Sorce will need to continue enhancing its technology, refining its marketing strategies, and converting enterprise clients to users to solidify its position in the market.

Next Section: Performance


Sorce has made decent progress in its development and growth. The company has partnered with major Fortune 500 companies, including Mars, Accenture, and PetSmart. These partnerships demonstrate Sorce's credibility and trust in the industry. Sorce has also filed a patent for its biometric and psychometric-driven content engine. This patent could create an additional moat of defensibility. 

Despite its early stage, Sorce has shown promising performance and potential. Sorce has secured paying customers and generated annual revenue of $225,950. This is up from $55,240 in revenue the prior fiscal year, indicating strong growth. That said, the company is still in the very early stages of generating revenue and will need to sustain this growth to justify the $6 million valuation.

Next Section: Risk


Sorce operates in a highly competitive market that poses a significant risk as Sorce strives to gain market share and differentiate its offerings. Additionally, Sorce's product depends on the adoption and utilization by both corporations and individual users, which may present challenges in market acceptance and penetration.

Financially, Sorce has limited cash and cash equivalents, with a monthly burn rate that exceeds its current resources. Furthermore, Sorce has incurred losses in previous fiscal years and has a negative net income, which raises concerns about its long-term financial sustainability should the company not raise significant outside capital.

Sorce also faces risks related to timing when it comes to converting corporate clients into renewed contracts. Large corporations can take more time to convert than individual users. Companies must be convinced of the benefits of incorporating the program, especially in turbulent economic times when trying to reduce burn. While Sorce aims to enhance its marketing strategies and convert enterprise clients into paid users, the success of these initiatives is uncertain. 

Next Section: Bullish Outlook

Bullish Outlook

Sorce addresses a pressing issue in today's fast-paced and stressful world - burnout and mismanaged stress. Sorce operates under a differentiated business model with its innovative B2B and B2C apps. The app tracks heart rate variability, providing valuable insights into an individual's nervous system performance and recommending appropriate recovery or additional load. This approach benefits individuals and empowers corporations to track the health of their employees, leading to increased productivity and reduced burnout.

Sorce has already gained traction with its user base and established partnerships, including large corporations like Mars. The company's recurring revenue model further strengthens its long-term growth and sustainability prospects. The impressive team behind Sorce appears to be well-connected to the corporate world, with Mars already an active client and other big names in the pipeline, including Accenture and PetSmart.

In summary, Sorce's approach to addressing burnout and stress and its user base, partnerships, and strong team positions the company well. With a clear mission and a solid foundation, Sorce has the potential to make a significant impact in the wellness industry and deliver value to both individuals and corporations.

Next Section: Bearish Outlook

Bearish Outlook

One of the biggest concerns in the wellness app market is health data privacy. Sorce cites privacy as a concern, and as a reason, the solution does not include a wearable. Focusing on B2B sales, however, may introduce another layer of privacy concerns. Employees may not wish to opt into corporate programs where employers have statistics related to heart health. 

Additionally, targeting corporations can lead to much longer sales cycles. Companies may also be less willing to spend discretionary funds in turbulent economic times.

Finally, the wellness app space is incredibly saturated. There is no shortage of HRV trackers on the app store. Sorce will face plenty of indirect and direct competition as the team tries to gain market share. 

Next Section: Executive Summary

Executive Summary

Sorce has developed a wellness tool to leverage modern science, ancient wisdom, and the power of the human nervous system to combat widespread issues such as burnout, stress, and decreased productivity. The app offers both B2B and B2C solutions, allowing corporations to monitor the health of their employees and individuals to track their personal metrics independently. The app uses heart rate variability to assess nervous system performance and recommend recovery or increased load.

The company's market potential is significant, with the wellness app industry showing steady growth due to increasing consumer awareness of health and wellness. That said, the market is highly competitive and saturated, with numerous other apps available, making it challenging for new apps to gain traction and retain users.

Sorce has established relationships with Fortune 500 companies, including Mars, Accenture, and PetSmart, and has filed a patent for its biometric and psychometric-driven content engine. The company has demonstrated impressive annual revenue growth and maintains high margin levels. However, it is worth noting that Sorce appears overvalued at its current stage and has a high monthly burn rate.

Sorce's innovative approach to wellness and its focus on combating burnout and stress position it well within the growing wellness app market. However, the company's valuation and competitive landscape could present challenges.


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Sorce on Wefunder 2023
Platform: Wefunder
Security Type: SAFE
Valuation: $6,000,000

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