Sunken Stone

Sunken Stone

Closed: Feb. 2021

About this raise

Sunken Stone, with a pre-money valuation of $10.7 million, is raising crowdfunding on Wefunder. It is a turnkey solution provider that uses custom software to help businesses sell more on Amazon. The company allows brands establish themselves on Amazon and is recognized as one of the top 500 Amazon sellers on the Marketplace. Adam Weiler founded Sunken Stone in 2009 and has raised over $1 million since its inception. The current crowdfunding round has a minimum goal of $50,000 and a maximum goal of $1,070,000, and the funds will be used for external marketing, internal software development, and potential mergers and acquisitions. Sunken Stone has reported a rapid new account growth with 40.87% CAGR since January 2017 and $35 million in sales in 2020 alone.

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Investment Overview

Invested this round: $584,230

Deal Terms

Total Commitments

Platform
Wefunder
Start Date
10/28/2020
Close Date
02/12/2021
Min. Goal
$50,000
Max Goal
$1,070,000
Min. Investment

$500

Security Type

Equity - Preferred

Company Stage

Growth Stage

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$5.00

Pre-Money Valuation

$10,700,000

Company & Team

Company

Year Founded
2009
Industry
Marketing & Advertising
Tech Sector
CommerceTech
Distribution Model
B2B
Margin
Medium
Capital Intensity
Low
Location
San Diego, California
Business Type
Growth
Company Website
Visit Website

Team

Employees
18
Founder Name
Adam Weiler
Title
CEO

Financials

 Revenue +47% YoY
$31,496,566
 Monthly Burn
Profitable
 Cash on Hand
$504,580
 Gross Margin
8%

Summary Profit and Loss Statement

Most Recent Year Prior Year

Revenue

$31,496,566

$21,460,468

COGS

$29,094,755

$19,492,106

Tax

$35,609

$17,287

 

 

Net Income

$141,544

$256,911

Summary Balance Sheet

Most Recent Year Prior Year

Cash

$504,580

$544,429

Accounts Receivable

$21,849

$3,000

Total Assets

$1,247,972

$1,124,694

Short-Term Debt

$1,152,799

$926,618

Long-Term Debt

$95,412

$95,412

Total Liabilities

$1,248,211

$1,022,030

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Company Funding & Growth

Funding history

Close Date Platform Valuation Total Raised Security Type Status Reg Type
02/12/2021 Wefunder $10,700,000 $584,230 Equity - Preferred Funded RegCF
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Founder Interview

Sunken Stone Founder Adam Weiler Talks Amazon Expertise

E-commerce continues to grow and dominate the consumer market. And there's no denying that Amazon is one of the  most used hubs for e-commerce. But selling through Amazon can often be a time-consuming and complicated process. From stiff competition to timed customer inquiries to distribution issues, being part of the Amazon marketplace is a major commitment for businesses.

Sunken Stone wants to make that commitment simpler and easier to handle. Through a trademarked software platform, the company helps other brands as they establish their Amazon presence. We sat down with founder and CEO Adam Weiler to discuss his team's Amazon expertise and the question of acquisition.

Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.

Read Founder Interview

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Add to portfolio
Sunken Stone on Wefunder
Platform: Wefunder
Security Type: Equity - Preferred
Valuation: $10,700,000
Price per Share: $5.00

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Warning: according to the close date for this deal, Sunken Stone may no longer be accepting investments.

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