Swell Health

Swell Health

Early Stage

Teletherapy Platform

Teletherapy Platform

Overview

Raised to Date: Raised: $32,458

Total Commitments ($USD)

Platform

Microventures

Start Date

10/29/2023

Close Date

04/01/2024

Min. Goal
$25,000
Max. Goal
$1,000,000
Min. Investment

$100

Security Type

Convertible Note

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Early Bird Val. Cap

$6,500,000

Valuation Cap

$8,000,000

Discount

10%

Rolling Commitments ($USD)

Status
Funded
Reporting Date

04/29/2024

Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise

$211

# of Investors

96

Momentum
Funded
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Year Founded

2022

Industry

Healthcare & Pharmaceuticals

Tech Sector

HealthTech

Distribution Model

B2B/B2C

Margin

Medium

Capital Intensity

Low

Location

Cumberland Furnace, Tennessee

Business Type

Growth

Swell Health, with a valuation of $8 million, is raising funds on MicroVentures. The company has launched a teletherapy platform for the military community. Swell Health aims to change the way mental healthcare is delivered to service members and their families and connects them with licensed therapists through Therapy+. The platform has facilitated 750 therapy sessions since its launch and has grown its user base by more than 30% each month. Rachel Edenfield and Jim Hughes founded Swell Health in May 2022. The current crowdfunding campaign has a minimum target of $25,000 and a maximum target of $1 million. The campaign proceeds will be used for staffing, customer acquisition, infrastructure and software, office space, and general working capital.

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$3,425

$0

COGS

$0

$0

Tax

$7,562

$0

 

 

Net Income

$-164,776

$0

Summary Balance Sheet

FY 2022 FY 2021

Cash

$239,651

$0

Accounts Receivable

$3,425

$0

Total Assets

$243,076

$0

Short-Term Debt

$7,847

$0

Long-Term Debt

$0

$0

Total Liabilities

$7,847

$0

Financials as of: 10/29/2023
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Analyst Report

Synopsis

Mental health is a significant issue for the military community. According to a 2019 report by the Department of Veterans Affairs, more than 6,000 veterans died by suicide each year from 2008 to 2017. Additionally, active-duty service members and their families also face unique mental health challenges, such as dealing with deployments and frequent moves.

Swell Health has developed a teletherapy platform to address these issues. The platform, called Therapy+, connects active-duty service members, veterans, and their families with licensed therapists. These therapists are trained in various modalities, including cognitive-behavioral, psychodynamic, and interpersonal therapy. They can treat a variety of mental health conditions, such as depression, anxiety, stress, and post-traumatic stress disorder.

Since its launch, Therapy+ has facilitated 750 therapy sessions and has grown its user base by more than 30% each month. The platform operates in Tennessee and Kentucky, but Swell Health plans to expand to other states.

Next Section: Price

Price

Swell Health's valuation of $8 million seems high considering Swell Health's current financials. The company generated $47,000 in annual revenue, resulting in a revenue multiple of 170.21. This multiple is significantly higher than average for the healthcare and pharmaceutical industries. 

Given its limited revenue and profitability, investors should be cautious about the company's valuation. While the teletherapy platform shows promise and has gained traction within the military community, the current valuation may not align with the company's financial performance. It is essential to closely monitor Swell Health's revenue growth and user acquisition to assess its potential for future success.

Next Section: Market

Market

Swell Health operates in the expanding US online therapy market, valued at approximately $8.56 billion. This market is exhibiting a rapid growth rate of 25.4% CAGR, driven by increasing awareness about mental health, the rise of digital health technologies, and the growing acceptability of online therapy platforms for providing vital mental health support.

While there are established competitors in this space, such as BetterHelp, Swell Health differentiates itself by focusing on a specific and underserved market segment: the military community. This includes active-duty service members, veterans, and their families. This strategic focus provides a unique value proposition and could help the company carve out a niche in the competitive landscape.

The market potential for Swell Health is high, given the growing recognition of mental health needs within the military community and the increasing acceptance of online therapy as a convenient and effective solution. However, the company operates in a sector with high regulatory oversight, necessitating compliance with various health and data privacy regulations. This could impact the speed at which the company can scale and expand its services.

Next Section: Team

Team

Swell Health is led by co-founders Rachel Edenfield and Jim Hughes. Edenfield serves as the CEO of Swell Health, bringing two years of relevant industry experience to the company. While she is a first-time founder, Edenfield is dedicated to changing how mental healthcare is delivered to the military community. Her leadership and vision have driven the development and launch of Therapy+, Swell Health's teletherapy platform.

Hughes, the VP of Engineering, has 8.5 years of relevant industry experience and graduated from a top 100 university. Although he is also a first-time founder, Hughes brings valuable technical expertise to the team, ensuring the development and functionality of the Therapy+ platform.

Next Section: Differentiation

Differentiation

Swell Health is differentiating itself in the online therapy market by focusing on serving the military community. The company's teletherapy platform, Therapy+, connects active-duty personnel, veterans, and their families with licensed therapists who are specifically trained to address their unique mental health needs. This targeted approach allows Swell Health to provide tailored support to a specific demographic, setting it apart from general online therapy platforms.

With a focus on the military community, Swell Health has established partnerships with licensed and experienced therapists in Tennessee and Kentucky. These therapists are trained in various modalities, including cognitive-behavioral therapy (CBT), psychodynamic therapy, and interpersonal therapy, to address a range of mental health conditions such as depression, anxiety, stress, and Post-Traumatic Stress Disorder (PTSD).

While the online therapy market does have established competitors like BetterHelp, Swell Health's focus on the military community sets it apart. By catering to the unique mental health needs of service members and their families, Swell Health offers a differentiated solution that is marginally better suited to address their specific challenges and experiences.

Next Section: Performance

Performance

Since its launch in 2022, Therapy+ has facilitated 750 therapy sessions, demonstrating early traction and adoption within the target market. The company has experienced consistent user base growth, with a monthly increase of over 30%. Swell Health has also secured major partnerships with TRICARE and Humana, further validating their platform's potential.

Financially, Swell Health has raised $430,000 in prior funding rounds and currently has a valuation of $8 million. The company reported an annual revenue of $47,000. 

Swell Health operates in a moderately competitive landscape, but its focus on serving the military community sets it apart. With its unique value proposition and growing user base, Swell Health has the potential to capture a significant share of the US online therapy market.

Next Section: Risk

Risk

Investing in Swell Health carries certain risks that potential investors should consider. Swell Health is still in the early stages of development and has not yet generated significant revenue. This poses a risk as there is uncertainty about the company's ability to monetize its teletherapy platform and achieve profitability successfully.

Swell Health operates in a highly regulated industry with high market approval or license regulations. The company contracts with licensed therapists in specific states, which limits its addressable market and may require additional licenses and approvals to expand its services to other regions. Compliance with these regulations can be challenging and time-consuming, potentially impacting the company's ability to scale and generate revenue.

While Swell Health has experienced growth in its user base and therapy sessions, it still faces competition in the online therapy space. BetterHelp is a direct competitor in this market. The competitive landscape poses a risk as Swell Health needs to differentiate itself and attract users in a crowded market.

Financially, Swell Health has a negative net income and a monthly burn rate, indicating a reliance on external funding to sustain its operations. The company's ability to raise sufficient funds to support its growth and expansion plans is critical to its success.

Next Section: Bullish Outlook

Bullish Outlook

Swell Health is poised to disrupt the mental healthcare industry with its innovative teletherapy platform, Therapy+. The company has made significant progress connecting the military community, including active-duty personnel, veterans, and their families, with licensed therapists through its mobile application. By leveraging the power of technology, Swell Health is changing how mental healthcare is delivered to service members, providing them convenient access to therapy sessions from their mobile phones.

Since its launch, Therapy+ has facilitated 750 therapy sessions, demonstrating the platform's effectiveness and appeal. The company has experienced impressive user growth, expanding its user base by more than 30% each month. This strong demand within the military community highlights the significant market potential for Swell Health's teletherapy platform.

Swell Health's strategic partnerships and contracts with licensed and experienced therapists in Tennessee and Kentucky further enhance its competitive advantage. By offering a range of therapy modalities, including cognitive-behavioral therapy (CBT), psychodynamic therapy, and interpersonal therapy, Swell Health ensures its users access comprehensive and personalized mental healthcare services.

Backed by venture capital investors, Defy.VC and Fairwater Labs, Swell Health has the financial support and expertise to drive its growth and expansion. 

The competitive landscape in the teletherapy market is moderately competitive, but Swell Health's focus on the military community gives it a unique and targeted positioning. With high barriers to entry and a growing user base, Swell Health is well-positioned to capture a significant share of the US online therapy market.

Next Section: Bearish Outlook

Bearish Outlook

Swell Health operates in a moderately competitive market, with BetterHelp as its top direct competitor. While Swell Health has targeted the military community with its teletherapy platform, it faces challenges in scaling its business and generating significant revenue. The company's current user base is limited to the states of Tennessee and Kentucky, which restricts its market reach and potential for growth.

Furthermore, Swell Health's financial performance is concerning. With only $47,000 in revenue in the most recent fiscal year and a net loss of $164,776, the company has yet to demonstrate a sustainable and profitable business model.

Additionally, Swell Health's valuation of $8 million appears to be inflated, considering its limited revenue and regional market presence. Investors should carefully evaluate whether the company's financials and growth prospects justify its current valuation. The lack of patents exposes Swell Health to potential competition and imitation from other market players.

Next Section: Executive Summary

Executive Summary

Swell Health is a teletherapy platform that provides mental healthcare to the military community, including active-duty personnel, veterans, and their families. The platform connects users with licensed therapists who are trained to treat a range of mental health conditions such as depression, anxiety, stress, and Post-Traumatic Stress Disorder (PTSD).

Since its launch, Swell Health's Therapy+ platform has facilitated over 750 therapy sessions and has seen its user base grow by more than 30% each month. The company currently contracts with licensed therapists in Tennessee and Kentucky, with the potential to expand its reach.

Despite being in its early development stages, Swell Health has already attracted investment from venture capital firms Defy.VC and Fairwater Labs. The company is now seeking additional funding through a crowdfunding campaign, with a minimum target of $25,000 and a maximum target of $1 million. The funds raised will be used for staffing, customer acquisition, infrastructure and software, office space, and general working capital.

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Swell Health on MicroVentures 2023
Platform: Microventures
Security Type: Convertible Note
Valuation: $8,000,000

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