The Phluid Project
About this raise
The Phluid Project is the world’s first gender-free clothing store. Launched in the NoHo Manhattan neighborhood earlier this year, they have the first-mover advantage in a new fashion retail space, and it’s growing in popularity and buzz. So far, they’ve experienced a +340% Q2 sales growth, a 20% customer conversion rate, and over 200,000 page views in six months with no paid SEO/SEM. Plus, the founder has managed multi-billion dollar retail brands for over 30 years, including Macy’s, Levi’s, Nike, and Victoria’s Secret, and they hope to open The Phluid Project in other North American markets and expanding their online presence over the next 18 months.
Investment Overview
Invested : $113,185
Deal Terms
Total Commitments
- Platform
- Republic
- Start Date
- 10/18/2018
- Close Date
- 04/30/2019
$25,000
$1,070,000
$50
SAFE
Early Stage
RegCF
$8,000,000
20%
Company & Team
Company
- Year Founded
- 2012
- Industry
- Apparel & Fashion
- Tech Sector
- Distribution Model
- B2C
- Margin
- Capital Intensity
- Location
- New York, New York
- Company Website
-
Visit Website
Team
- Employees
- 20
Financials
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Company Funding & Growth
Funding history
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 04/30/2019 | Republic | $8,000,000 | $113,185 | SAFE | Funded | RegCF |