The Phluid Project

Early Stage

The world's first gender-free clothing store

Analytics

Raised to Date: Raised: $113,185

Aggregate Commitments $

Platform

Republic

Start Date

10/18/2018

Close Date

04/30/2019

Min. Goal

$25,000

Max. Goal

$1,070,000

Min. Investment

$50

Security Type

SAFE

Funding Type

RegCF

Valuation Cap

$8,000,000

Discount Rate

20%

Rolling Commitments $

Status
Funded
Reporting Date

05/31/2019

Days Remaining
Funded
% of Min. Goal

453%

% of Max. Goal

11%

Likelihood of Max
Funded
Avg. Daily Raise

$583

# of Investors

384

Momentum
Funded
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Location

New York, New York

Industry

Apparel & Fashion

Tech Sector

The Phluid Project is the world’s first gender-free clothing store. Launched in the NoHo Manhattan neighborhood earlier this year, they have the first-mover advantage in a new fashion retail space, and it’s growing in popularity and buzz. So far, they’ve experienced a +340% Q2 sales growth, a 20% customer conversion rate, and over 200,000 page views in six months with no paid SEO/SEM. Plus, the founder has managed multi-billion dollar retail brands for over 30 years, including Macy’s, Levi’s, Nike, and Victoria’s Secret, and they hope to open The Phluid Project in other North American markets and expanding their online presence over the next 18 months.
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The Phluid Project on Republic
$
Platform: Republic
Security Type: SAFE
Valuation: $8,000,000

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