The Phluid Project
Early Stage
The world's first gender-free clothing store
Overview
Raised: $113,185
Total Commitments ($USD)
Platform
Republic
Start Date
10/18/2018
Close Date
04/30/2019
Min. Goal
$25,000
Max. Goal
$1,070,000
Min. Investment
$50
Security Type
SAFE
SEC Filing Type
RegCF
Valuation Cap
$8,000,000
Discount
20%
Rolling Commitments ($USD)
Status
Funded
Reporting Date
05/31/2019
Days Remaining
Funded
% of Min. Goal
453%
% of Max. Goal
11%
Likelihood of Max
Funded
Avg. Daily Raise
$583
# of Investors
384
Momentum
Funded
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Year Founded
2012
Industry
Apparel & Fashion
Tech Sector
Location
New York, New York
The Phluid Project is the world’s first gender-free clothing store. Launched in the NoHo Manhattan neighborhood earlier this year, they have the first-mover advantage in a new fashion retail space, and it’s growing in popularity and buzz. So far, they’ve experienced a +340% Q2 sales growth, a 20% customer conversion rate, and over 200,000 page views in six months with no paid SEO/SEM. Plus, the founder has managed multi-billion dollar retail brands for over 30 years, including Macy’s, Levi’s, Nike, and Victoria’s Secret, and they hope to open The Phluid Project in other North American markets and expanding their online presence over the next 18 months.
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