VSYN+

VSYN+

Early Stage

Your Home For Sign Language Entertainment

Your Home For Sign Language Entertainment

Overview

Raised to Date: Raised: $300

Total Commitments ($USD)

Platform

EquityVest

Start Date

04/18/2024

Close Date

12/31/2024

Min. Goal
$25,000
Max. Goal
$1,235,000
Min. Investment

$100

Security Type

Equity - Common

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$100.00

Pre-Money Valuation

$28,765,000

Rolling Commitments ($USD)

Status

Active

Reporting Date

05/25/2024

Days Remaining

219

% of Min. Goal

1%

% of Max. Goal

0%

Likelihood of Max
unlikely
Avg. Daily Raise

$8

Momentum
cold.svg
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Year Founded

2022

Industry

Media, Entertainment & Publishing

Tech Sector

MediaTech

Distribution Model

B2C

Margin

Medium

Capital Intensity

Low

Location

Bethlehem, Pennsylvania

Business Type

High Growth

VSYN+, with a valuation of $28.8 million, is raising funds on EquityVest. It is the new home of sign language entertainment and offers high-quality movies and shows. VSYN+ movies and shows are created by talented deaf filmmakers and creators and are dedicated to people with hearing disabilities. The platform works on a subscription-based model and generates revenue from subscriptions, advertising, sponsorship, live events, and merchandise. Johnathan Adair and Todd Donnelly founded VSYN+ in January 2022. The current crowdfunding campaign has a minimum target of $25,000 and a maximum target of $1.24 million. The campaign proceeds will be used for marketing, research and development, future wages, accrued wages, debt repayment, and general working capital.

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$5,866

$0

COGS

$145,589

$0

Tax

$0

$0

 

 

Net Income

$-1,842,281

$-1,199,572

Summary Balance Sheet

FY 2022 FY 2021

Cash

$15,884

$4,859

Accounts Receivable

$0

$0

Total Assets

$1,758,187

$1,090,615

Short-Term Debt

$1,005,000

$439,079

Long-Term Debt

$237,804

$237,804

Total Liabilities

$1,242,804

$676,883

Financials as of: 04/18/2024
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Analyst Report

Synopsis

In an era where video streaming platforms are ubiquitous, VSYN+ stands out by catering to a specific and underserved audience: the deaf and hard of hearing community. As the new home for sign language entertainment, VSYN+ is pioneering a space where high-quality movies and shows are not only accessible but are created by talented deaf filmmakers and creators. This focus on content by and for people with hearing disabilities sets VSYN+ apart in the crowded streaming service market.

VSYN+ operates on a subscription-based model, drawing revenue from multiple streams including subscriptions, advertising, sponsorship, live events, and merchandise. This diversified revenue approach positions the platform to capitalize on its niche market effectively. With a soft launch in the United States on iOS in February 2024, and plans to expand to Android, Roku, and web browser streaming in the spring of 2024, VSYN+ is poised for growth. The platform's dedication to sign language entertainment fills a significant gap in the media landscape, providing a much-needed service to the deaf community.

Founded by Johnathan Adair and Todd Donnelly in January 2022, VSYN+ has already raised $3.5 million in prior funding rounds and is currently seeking additional funds through a crowdfunding campaign on EquityVest. With a valuation of $28.8 million, the company aims to raise between $25,000 and $1.24 million to be used for marketing, research and development, future wages, accrued wages, debt repayment, and general working capital. This investment will support VSYN+'s mission to become the premier destination for sign language entertainment, making it a compelling opportunity for investors looking to support a platform with both social impact and significant market potential.

Next Section: Price

Price

VSYN+ enters the equity crowdfunding space with a pre-money valuation of $28.765 million, offering shares at $100 each. This valuation is ambitious for a pre-revenue company in the media, entertainment, and publishing industry, especially one that has only recently launched its platform on iOS and is preparing for broader availability across Android, Roku, and web browsers. 

Next Section: Market

Market

The U.S. video streaming market, with an estimated size of $18.79 billion and a projected growth rate of 19.8% between 2024 and 2030, represents a fertile ground for VSYN+. This platform, by venturing into an underserved niche of sign language entertainment, positions itself within a burgeoning industry while addressing a significant, yet often overlooked, demographic: individuals with hearing disabilities. VSYN+'s focus on high-quality movies and shows created by talented deaf filmmakers and creators distinguishes it within the media, entertainment, and publishing industry.

While the broader video streaming market is highly competitive, with major players dominating the scene, VSYN+ operates within a distinct segment that has not been fully exploited. The company's unique proposition and dedication to sign language content set it apart from indirect competitors such as DPAN.TV and Silent Network. The specific focus on content for the deaf and hard-of-hearing community allows VSYN+ to cultivate a dedicated viewer base, potentially leading to high market acceptance despite its pre-revenue status.

VSYN+'s revenue model, which capitalizes on subscriptions, advertising, sponsorship, live events, and merchandise, is well-suited to the current trends in the video streaming industry. The subscription-based model, in particular, aligns with consumer preferences for on-demand content, offering a steady revenue stream. Additionally, the platform's plan to expand into advertising, sponsorship, and merchandise can diversify income sources, enhancing its financial resilience.

Given the high growth rate of the U.S. video streaming market and the low capital intensity required to scale digital platforms, VSYN+ stands at the threshold of a significant opportunity. The company's early-stage development and strategic focus on an underserved market segment could facilitate rapid growth, provided it navigates the challenges of market entry and customer acquisition effectively. With the planned expansion onto various platforms such as Android, Roku, and web browser streaming in spring 2024, VSYN+ is poised to increase its market reach and cement its position as a pioneer in sign language entertainment.

Next Section: Team

Team

At the helm of VSYN+, Johnathan Adair serves as the President and CEO, bringing a wealth of experience from his 25+ years in executive leadership roles across some of the most influential companies in the entertainment industry, including The Walt Disney Company, Universal Pictures, Sony Music Entertainment, and Sony Pictures Entertainment. His comprehensive background, covering financing, development, production, distribution, and marketing, positions him uniquely to lead VSYN+ in its mission to become the new home of sign language entertainment. Adair's extensive experience is particularly relevant as VSYN+ seeks to navigate the complexities of content creation, distribution, and monetization within the highly competitive video streaming market.


Supporting Adair in the executive leadership team is Todd Donnelly, who serves as the Executive Chairman. Donnelly is a co-founder of Viamedia, the largest non-MSO affiliated video advertising sales organization in the U.S., and a Partner and Executive Producer for The WorkShop Content Studios. His experience spans executive leadership, business strategy, advertising, marketing, and financing. This blend of skills is crucial for VSYN+ as it looks to establish and grow its presence in the market, particularly in generating revenue through subscriptions, advertising, sponsorship, live events, and merchandise.


The team's composition reflects a strategic blend of deep industry knowledge and executive leadership experience, with both Adair and Donnelly bringing a proven track record of success in their respective fields. This leadership foundation is critical for VSYN+ as it aims to carve out a niche within the US Video Streaming industry, targeting a specific and underserved audience with high-quality sign language content. Their collective experience not only in content creation and distribution but also in the strategic business aspects of running a media and entertainment venture, positions VSYN+ to effectively address the unique challenges and opportunities of serving the deaf and hard-of-hearing community.


Given the pre-revenue stage of VSYN+, the leadership's ability to navigate the early challenges of establishing a new platform in a competitive industry will be pivotal. The team's experience and strategic vision will be key factors in achieving the company's goals and fulfilling its mission to provide high-quality sign language entertainment to a global audience.

Next Section: Differentiation

Differentiation

VSYN+ distinguishes itself in the media, entertainment, and publishing industry by carving out a unique niche in sign language entertainment. Unlike its broader competitors in the US video streaming market, VSYN+ focuses exclusively on providing high-quality movies and shows created by talented deaf filmmakers and creators. This specialization not only sets VSYN+ apart from general streaming services but also fills a significant gap in entertainment offerings for people with hearing disabilities. The platform's dedication to sign language content is a clear differentiator, ensuring that it stands out in a crowded market.

While there are a few names like DPAN.TV and Silent Network that operate in similar spaces, VSYN+'s approach—centering on a subscription-based model complemented by advertising, sponsorship, live events, and merchandise—offers a comprehensive ecosystem around sign language entertainment. This model not only caters to a specific audience's needs but also opens up multiple revenue streams for the platform, enhancing its sustainability and growth potential.

The platform's early traction, indicated by its launch on iOS and the presence of paying customers, suggests a positive reception from its target market. This early adoption, coupled with plans for expansion to Android, Roku, and web browser streaming in the near future, speaks to VSYN+'s potential for widespread impact within the deaf and hard of hearing communities.

Despite not having patents, VSYN+'s competitive edge is further solidified by high barriers to entry in its niche—ranging from the need for specialized content creation skills to understanding the unique needs of its audience. These barriers protect VSYN+ from rapid competition influx, allowing it to establish a strong brand presence and loyalty among its users. The platform's focus on high-quality content and its positioning as a premium subscription service dedicated to sign language entertainment are indicative of its high differentiation quality and potential to disrupt the traditional media and entertainment landscape.

Next Section: Performance

Performance

VSYN+, a pioneering platform in the realm of sign language entertainment, has made significant strides since its inception. Launched on iOS in February 2024, it represents a groundbreaking venture into a niche yet profoundly underserved market. The platform's dedication to offering high-quality movies and shows created by talented deaf filmmakers and creators positions it as a unique player in the US Video Streaming industry. Despite being in the pre-revenue stage, VSYN+ has successfully attracted users and started generating revenue, albeit modest, totaling $5,866 in its initial phase.


The financial backing VSYN+ has received, amounting to $3.5 million from funding rounds, underscores the confidence investors have in its vision and potential. This capital has been crucial for the platform as it navigates the early stages of its business, focusing on content development and platform enhancement. However, with a monthly burn rate of $153,523.42, the importance of efficiently managing resources and scaling the user base becomes evident to sustain operations and move towards profitability.


As VSYN+ prepares for its next phase of growth, including expanding its platform availability to Android, Roku, and web browsers in the spring of 2024, its strategic focus will likely shift towards increasing its subscription base, diversifying revenue streams through advertising, sponsorship, live events, and merchandise, and continuing to enrich its content offering. The platform's unique value proposition, catering specifically to the deaf community with content created by deaf filmmakers, sets it apart in a competitive landscape that is described as not competitive for its niche focus.


Despite the challenges inherent in the early stages of a high-growth venture, VSYN+'s commitment to serving an underserved community through innovative entertainment solutions holds the promise of not only commercial success but also meaningful social impact. As it progresses, the key to VSYN+'s success will be its ability to effectively engage its target audience, scale its operations sustainably, and continue to innovate in the sign language entertainment space.

Next Section: Risk

Risk

VSYN+ operates in the highly competitive and rapidly evolving media, entertainment, and publishing industry, with a unique focus on sign language entertainment. While the specialization offers a distinct market niche, it also introduces challenges in terms of market acceptance and user acquisition. As a pre-revenue company with a modest annual revenue of $5,866, VSYN+ faces the risk of proving its business model and achieving a sustainable revenue generation strategy in a field dominated by larger streaming services and content providers.

The company's short-term debt of $1,005,000 and long-term debt of $237,804, combined with a significant monthly burn rate of $153,523.42, underscore the financial risks associated with maintaining operations and scaling the business. Managing and servicing this level of debt could divert resources from critical areas such as content creation, platform development, and marketing, impacting the company's growth trajectory and potentially its viability.

Additionally, VSYN+'s lack of patented technology could pose a risk in defending its market position against competitors. In the fast-paced technology and media sectors, intellectual property can provide a competitive edge and barriers to entry for potential rivals. The absence of patents might make it easier for competitors to replicate the platform's features or content offerings, diluting VSYN+'s market share and brand uniqueness.

Given its early stage, VSYN+ also faces the challenge of scaling its user base and content library to meet the expectations of a diverse and underserved audience. While the platform addresses a significant need within the deaf and hard-of-hearing community, building a comprehensive and appealing content library requires substantial investments in content acquisition, creator partnerships, and technology development. Achieving high market acceptance in this specialized segment is critical for the platform's success but requires targeted marketing strategies and robust community engagement efforts.

Next Section: Bullish Outlook

Bullish Outlook

VSYN+ represents a pioneering venture in the media and entertainment sector, specifically targeting an underserved niche: the deaf and hard-of-hearing community. By focusing on sign language entertainment through a platform offering movies and shows created by talented deaf filmmakers and creators, VSYN+ is not just a media company; it's a social innovator bridging a significant gap in entertainment accessibility.

The company's choice to operate on a subscription-based model, supplemented by advertising, sponsorship, live events, and merchandise, reveals a multifaceted revenue strategy that can adapt and evolve as the platform grows. The early adoption of the platform by users, even in its nascent stages, underscores the demand and potential for a dedicated sign language entertainment service.

The high barriers to entry in this specialized niche—stemming from the need for content that accurately represents the deaf community and utilizes sign language—provide VSYN+ with a competitive advantage. The platform's dedication to authenticity and quality content is likely to foster loyalty among its user base, further solidifying its position in the market.

In conclusion, VSYN+'s innovative approach to sign language entertainment taps into a high-potential market with substantial growth opportunities. Its early achievements and strategic planning underscore a promising outlook for the company as it seeks to expand its offerings and user base in the coming years.

Next Section: Bearish Outlook

Bearish Outlook

VSYN+'s unique value proposition of providing a platform dedicated to sign language entertainment is commendable, yet several factors cast a shadow on its outlook. The company's pre-revenue status, coupled with a strikingly low cash on hand of $4,859 as of its most recent fiscal year-end, signals a precarious financial position. Given the high monthly burn rate of $153,523.42, this cash position suggests an imminent need for additional funding to sustain operations, which could result in dilution for current shareholders or even question the company's ongoing viability if further capital cannot be secured.

Moreover, while the platform's focus on sign language content fills a unique niche, it operates within the highly competitive US Video Streaming industry. Despite being a differentiated player, VSYN+ must contend with not only direct competitors like DPAN.TV and Silent Network but also with the vast array of general content providers that are increasingly inclusive of diverse audiences, including those with hearing disabilities. This competitive landscape may challenge user acquisition and retention, especially without disclosed partnerships that could enhance content offering and distribution.

Additionally, the revenue generated thus far ($5,866) juxtaposed against the claimed pre-money valuation of $28.8 million raises questions regarding the company's valuation justification. Such a high valuation for a company with minimal revenue, a high monthly burn, and no disclosed proprietary technology (as indicated by the lack of patents) suggests that the investment may be overvalued at this stage.

While the company's mission to serve the deaf and hard of hearing community is noble and potentially groundbreaking, these financial and competitive challenges present significant risks to investors. The journey to profitability appears long and uncertain, requiring not only significant additional funding but also successful navigation of a competitive landscape and effective monetization of its niche content offering.

Next Section: Executive Summary

Executive Summary

VSYN+ represents a pioneering venture in the media, entertainment, and publishing industry, targeting a niche yet underserved segment of the market: sign language users. Founded by Johnathan Adair and Todd Donnelly in January 2022, VSYN+ has positioned itself as a premier subscription streaming platform dedicated to delivering high-quality movies and shows created by talented deaf filmmakers and creators. This unique value proposition not only addresses a significant gap in entertainment options for people with hearing disabilities but also champions social impact by promoting inclusivity and representation in media.


Despite being in the early stages of its business lifecycle, VSYN+ has demonstrated promising traction by launching its platform on iOS, with plans for expansion to Android, Roku, and web browser streaming in the spring of 2024. The platform operates on a subscription-based model, supplemented by revenue streams from advertising, sponsorship, live events, and merchandise sales. This diversified revenue model, combined with a targeted approach to content curation and distribution, sets VSYN+ apart in the competitive landscape of US video streaming services.


However, VSYN+ faces significant challenges as a pre-revenue company in a highly competitive and capital-intensive industry. With a reported monthly burn rate of $153,523.42 and a net loss of $1,842,281 in the most recent fiscal year, the company's financial sustainability is contingent upon its ability to rapidly scale its subscriber base and unlock additional revenue channels. The current crowdfunding campaign on EquityVest, with a pre-money valuation of $28.8 million, aims to raise funds for marketing, research and development, future wages, accrued wages, debt repayment, and general working capital, which are critical for the company's growth trajectory and market penetration efforts.


The addressable market for VSYN+, the US video streaming sector, is characterized by high growth potential and increasing consumer demand for niche content. VSYN+'s focus on sign language entertainment not only fills a void in the market but also aligns with broader societal trends towards diversity and inclusion in media. With over $3.5 million raised in prior funding rounds, VSYN+ has garnered early-stage support, underscoring the perceived market potential and the compelling nature of its mission-driven approach.


In conclusion, VSYN+ stands at the forefront of an emerging market trend, offering a unique product that combines social impact with entertainment. While financial and operational risks remain, the company's strategic focus, early traction, and innovative content strategy present a compelling case for investment consideration. As VSYN+ navigates the challenges of scaling and market penetration, its journey will be closely watched by investors and industry observers alike.

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VSYN+ on EquityVest 2024
Platform: EquityVest
Security Type: Equity - Common
Valuation: $28,765,000
Price per Share: $100.00

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