Early Stage

A new way to invest in water.

A new way to invest in water.


Raised to Date: Raised: $142,215

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Equity - Common



SEC Filing Type

RegCF    Open SEC Filing

Price Per Share


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Rolling Commitments ($USD)

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Days Remaining
% of Min. Goal
% of Max. Goal
Likelihood of Max
Avg. Daily Raise


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Year Founded



Financial & Insurance Products & Services

Tech Sector


Distribution Model




Capital Intensity



Detroit, Michigan

Business Type


WaterWorks, doing business as WWF Holdings, Inc., is raising funds on NetCapital. The company has a post-money valuation of $11.5 million and introduces investors to opportunities in technology companies and projects. Investors get to access WaterWorks’ online investment platform, find the companies the require capital, and invest in them. The investments also help in the acceleration of potential water solutions. WaterWorks was founded by Lon Johnson, Julianna Smoot, and Brian Spangle in 2018. The proceeds of the current round of crowdfunding, with a minimum target of $10,000 and a maximum target of $1,000,000, will be used towards debt servicing, sales and marketing, operations, and personnel. WaterWorks is targeting investors interested in sustainable investing and is creating value both for investors and water companies.

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Financials as of: 03/23/2020
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Founder Profile

WaterWorks Founder Lon Johnson Talks Crowdfunded Water

Water is rapidly becoming a valuable and limited resource. Globally, 1 in 9 people do not have access to safe water. Climate change and growing populations are likely to add further stress to the already taxed water cycle.

WaterWorks wants to connect innovative, water-focused startups with potential investors to enable the future of water technology. The compnay operates as an online platform where companies with solutions to the water problems we are facing can raise capital from concerned investors.

We sat down with founder Lon Johnson to discuss WaterWorks's mission, the exceptionally strong team behind it, and where the company is headed.

Note: This interview was conducted over email. It has been lightly edited for clarity and length.

Read Founder Interview

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WaterWorks on Netcapital
Platform: Netcapital
Security Type: Equity - Common
Valuation: $11,500,000
Price per Share: $1.00

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Warning: according to the close date for this deal, WaterWorks may no longer be accepting investments.

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