Yelli

Yelli

Early Stage

The Training App for Restaurants

The Training App for Restaurants

Overview

Raised to Date: Raised: $76,550

Total Commitments ($USD)

Platform

Wefunder

Start Date

08/13/2023

Close Date

02/28/2024

Min. Goal
$50,000
Max. Goal
$300,000
Min. Investment

$100

Security Type

Convertible Note

Series

Seed

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap

$3,000,000

Discount

20%

Rolling Commitments ($USD)

Status
Funded
Reporting Date

03/02/2024

Days Remaining
Funded
% of Min. Goal
Funded
% of Max. Goal
Funded
Likelihood of Max
Funded
Avg. Daily Raise

$387

# of Investors

33

Momentum
Funded
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Year Founded

2019

Industry

Business Services, Software, & Applications

Tech Sector

EnterpriseTech

Distribution Model

B2B

Margin

Medium

Capital Intensity

Low

Location

LOS ANGELES, California

Business Type

Growth

Yelli, with a valuation of $3 million, is raising funds on Wefunder. The company has developed a training app for restaurants to increase their training efficiency and cost savings. Yelli makes it easy for restaurants to train and communicate with their teams with organized training materials, improved guest experience, real-time updates and communication, and effective and affordable implementation. The app is currently in use by over 50 restaurants and 800 team members across the US, Canada, and Europe. Danielle Casilio founded Yelli in July 2019. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $300,000. The campaign proceeds will be used for marketing, operations, and product development.

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$26,319

$76

COGS

$0

$0

Tax

$0

$0

 

 

Net Income

$-158,183

$-41,502

Summary Balance Sheet

FY 2022 FY 2021

Cash

$3,277

$1,620

Accounts Receivable

$0

$0

Total Assets

$5,089

$3,432

Short-Term Debt

$27,282

$4,892

Long-Term Debt

$0

$0

Total Liabilities

$27,282

$4,892

Financials as of: 08/13/2023
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Analyst Report

Synopsis

Yelli is a company that has developed a training app specifically for restaurants. The app aims to make it easier for restaurants to train their teams, keep them updated in real-time, and communicate with them effectively. The app is currently being used by over 50 restaurants and 800 team members across the US, Canada, and Europe.

Training and communication are essential in the restaurant industry. A lack of proper training can lead to mistakes, poor customer service, and, ultimately, a loss of business. On the other hand, practical training can lead to increased efficiency, improved customer satisfaction, and increased profits. However, exercise can be time-consuming and expensive, particularly for smaller establishments. This is where Yelli comes in.

Yelli provides an affordable and effective solution for restaurants of all sizes. The app is designed to offer significant value at a truly affordable price. It is a tech-based training tool that meets the industry's need for such a solution. The pricing is designed to be accessible to restaurants of any size, opening the market to a wide range of potential customers.

The company is raising funds on Wefunder, with a valuation of $3 million. The minimum target for the crowdfunding campaign is $50,000, and the maximum mark is $300,000. The funds raised will be used for marketing, operations, and product development.

Next Section: Price

Price

Yelli is raising funds on Wefunder at a valuation of $3 million. While the company has developed a training app for restaurants that has gained some traction with over 50 restaurants and 800 team members using it, the valuation seems overinflated. With an annual revenue of only $26,319, the revenue multiple is exceptionally high at 113.99. This indicates that the company's current revenue generation does not support the valuation.

Furthermore, Yelli is in the pre-profit phase, which means it has yet to generate significant revenue or reach profitability. This lack of income and profitability further raises concerns about the company's valuation. Additionally, Yelli has no notable partnerships or venture capital backing, which could have provided additional validation for its valuation.

Given the current stage of the company and the lack of significant revenue, investors should approach Yelli's valuation with caution. It is essential to carefully evaluate the potential for revenue growth and market adoption before considering an investment in Yelli.

Next Section: Market

Market

The US food safety training market, where Yelli operates, is valued at approximately $349 million, which is extremely low and growing at just 7.9% 

Yelli is positioned in a growing but tiny market. The company's specialized focus on restaurants and its tech-based solution provides a competitive edge. However, the small size of the addressable market may limit its growth potential.

Next Section: Team

Team

Yelli is led by its founder, Danielle Casilio, who serves as the CEO and CTO of the company. Casilio has a strong background in the industry with eight years of relevant experience. She is dedicated to the success of Yelli and has been instrumental in developing the restaurant training app.

With a team of 2 members, Yelli has a lean but dedicated team. While the team size is small, the company has already gained traction with over 50 restaurants and 800 team members using the app across the US, Canada, and Europe. This demonstrates the effectiveness and value of Yelli's product offering.

Next Section: Differentiation

Differentiation

Yelli differentiates itself by offering a training app specifically designed for restaurants. While other training tools may be available, Yelli is unique in its focus on the restaurant industry. The app provides a comprehensive solution for restaurants to improve training efficiency and cost savings. It offers organized training materials, improved guest experience, real-time updates and communication, and practical and affordable implementation. This tailored approach sets Yelli apart from generic training platforms that may not address the specific needs and challenges of the restaurant industry.

One notable advantage for Yelli is its pricing strategy, which aims to make the app accessible to restaurants of any size. By offering significant value at an affordable price, Yelli opens up the market to include restaurants that may have previously been unable to invest in training technology. This pricing approach distinguishes Yelli from potential competitors and enhances its appeal to various restaurant businesses.

While Yelli currently faces limited direct competition, the company must continue innovating and evolving its product to stay ahead in the market. As the restaurant industry increasingly recognizes the importance of training and communication, Yelli's high-quality and industry-specific solution positions it as a leader in the space.

Next Section: Performance

Performance

Yelli has made significant progress in developing and adopting its training app for restaurants. The app is being used by over 50 restaurants and 800 team members across the US, Canada, and Europe.

Yelli's app addresses a clear need in the industry for a tech-based training tool that offers significant value at an affordable price. The company believes that any size venue can benefit from what Yelli has to offer, and its pricing strategy aims to open up the market to include restaurants of all sizes.

While Yelli has achieved a solid user base and customer adoption, the company is still in the early stages of its development. Yelli has not raised any prior funding rounds, and its cash and cash equivalents are low at $3,277. The company's revenue is currently at $26,319, with no significant revenue growth.

In terms of competition, Yelli operates in a relatively non-competitive landscape. This presents an opportunity for Yelli to establish itself as a leader in the market and capture a significant share of the US Food Safety Training Market.

Overall, Yelli has shown promising progress in its early stages, with a growing user base and a unique value proposition in the restaurant training market. However, the company will need to continue to invest in product development and marketing to capitalize on its current momentum and achieve sustainable growth.

Next Section: Risk

Risk

There are a few risk factors to consider. Firstly, Yelli is in the early stages of development and has not yet generated much revenue. This lack of income poses a risk as it may take time for the app to gain widespread adoption and generate significant sales. Additionally, it seems the company has very little cash and lost ~$158,000 last year, a risk investors must consider. 

Next Section: Bullish Outlook

Bullish Outlook

Yelli has developed an innovative training app specifically designed for the restaurant industry. This app addresses a critical need for restaurants to improve their training efficiency and cost savings. By providing organized training materials, real-time updates and communication, and practical implementation, Yelli enables restaurants to enhance their guest experience and streamline operations. The app is already used by over 50 restaurants and 800 team members across the US, Canada, and Europe, demonstrating its practicality and market acceptance.

The restaurant industry is known for its high turnover rates and the challenges of training new employees. Yelli's solution directly addresses these pain points, offering significant value to restaurants of all sizes. The app's affordability and user-friendly interface make it accessible to many establishments, leveling the playing field and allowing small restaurants to benefit from technological advancements.

While the market potential for Yelli may be considered low, the company's unique product offering and its early success in acquiring users position it as a potential disruptor in the food training market. 

Next Section: Bearish Outlook

Bearish Outlook

Yelli, despite its promising concept as a training app for restaurants, faces several challenges that make it a risky investment. While the company claims to have over 50 restaurants and 800 team members using its app, its revenue is relatively low at $26,319. This indicates a lack of widespread adoption and suggests that Yelli may struggle to attract a large customer base. Furthermore, the lack of partnerships with key industry players raises concerns about the company's ability to scale and gain market share.

In addition, Yelli's valuation of $3 million seems significantly inflated, given its current revenue and growth potential. With a revenue multiple 113.99, investors may question whether the company can deliver the necessary returns to justify this valuation. The lack of prior rounds of funding and the relatively small crowdfunding campaign further raise doubts about Yelli's ability to secure sufficient capital to support its growth and development.

Furthermore, Yelli's financial performance is concerning, with a net loss of $158,183 in the most recent fiscal year. This negative net income, combined with a monthly burn rate of $13,181.92, raises doubts about the company's financial sustainability and its ability to achieve profitability in the near future.

Next Section: Executive Summary

Executive Summary

Yelli is a novel training app designed specifically for the restaurant industry. The platform addresses a need in the market for a tech-based training tool that offers value at an affordable price. The app facilitates efficient communication and training for restaurant teams, with features such as organized training materials, real-time updates, and improved guest experience. It is currently being used by over 50 restaurants and 800 team members across the US, Canada, and Europe.

Despite its promising product, Yelli has yet to generate significant revenue, with its annual revenue at $26,319. The company is in the pre-profit phase of its development and has a high revenue multiple of 113.99, indicating a potentially overvalued status. Furthermore, it is experiencing a monthly burn rate of $13,181.92, which could pose a risk to its financial stability if revenues do not increase in the near future.

While Yelli faces financial challenges, its unique product offering and focus on a niche market present potential opportunities for growth and success.

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Yelli on Wefunder 2023
Platform: Wefunder
Security Type: Convertible Note
Valuation: $3,000,000

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