Zalat Pizza

Zalat Pizza

Closed: Jan. 2024

About this raise

Zalat Pizza, with a valuation of $122.25 million, is raising funds on StartEngine. The company is revolutionizing the pizza industry with its innovative and delicious menu and unique business model. Zalat Pizza sells luxury pizza to the masses and empowers its frontline workers with employee stock options. The business generated $22 million in sales in 2022, with total cumulative sales of $75 million, and has expanded to 29 units. Khanh Nguyen founded Zalat Pizza in November 2014. The current crowdfunding campaign has a minimum target of $9,999.24 and a maximum target of $2 million. The campaign proceeds will be used for the physical buildout of new restaurant openings, expansion of business locations, pre-opening expenses, and company employment.

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Investment Overview

Invested this round: $1,999,730

Deal Terms

Total Commitments

Platform
StartEngine
Start Date
10/11/2023
Close Date
01/09/2024
Min. Goal
$9,999
Max Goal
$1,999,996
Min. Investment

$247

Security Type

Equity - Preferred

Company Stage

Growth Stage

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$4.12

Pre-Money Valuation

$122,248,809

Company & Team

Company

Year Founded
2014
Industry
Food, Beverage, & Restaurants
Tech Sector
Non-Tech
Distribution Model
B2C
Margin
High
Capital Intensity
High
Location
Dallas, Texas
Business Type
Life Style
Company Website
Visit Website

Team

Employees
11
Prior Founder Exits?
No
Founder Name
Khanh Nguyen
Title
CEO

Financials

 Revenue +45% YoY
$22,233,026
as of FY2022
 Monthly Burn
$211,916
as of FY2022
 Runway
1.3 months
as of FY2022
 Gross Margin
71%
as of FY2022

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$22,233,026

$15,379,559

COGS

$6,538,299

$4,109,600

Tax

$0

$0

 

 

Net Income

$-2,542,992

$-1,601,772

Summary Balance Sheet

FY 2022 FY 2021

Cash

$278,067

$1,797,059

Accounts Receivable

$371,120

$257,865

Total Assets

$13,882,092

$4,983,159

Short-Term Debt

$2,807,539

$855,365

Long-Term Debt

$7,235,181

$218,437

Total Liabilities

$10,042,720

$1,073,802

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Synopsis

Zalat Pizza is a company that is transforming the pizza industry by offering an innovative menu and a unique business model that includes stock option grants for all frontline workers. The company's mission is to sell affordable luxury pizzas to the masses, providing top-quality pizzas under a casual and accessible brand that operates until 4 a.m.

Founded by Khanh Nguyen in November 2014, Zalat Pizza has proven to be a successful concept, generating over $75M in total cumulative sales, including $22M+ in 2022 alone. The company has expanded to 29 locations in Dallas, Fort Worth, Houston, and Austin, Texas, and plans to expand outside of Texas in 2024-2025. This expansion is expected to be funded by the campaign proceeds, which will be used for the physical buildout of new restaurant openings, expansion of business locations, pre-opening expenses, and company employment.

Despite the competitive nature of the pizza industry, Zalat Pizza has managed to carve out a niche by offering a unique product and business model. By providing stock options to its frontline workers, the company fosters extreme employee buy-in, leading to higher productivity and better customer service. Furthermore, the company's focus on selling luxury pizzas at an affordable price helps it cater to a wide range of customers, from those looking for a quick and easy meal to those wanting to indulge in a gourmet pizza experience.

Next Section: Price

Price

Zalat Pizza is raising funds on StartEngine at a valuation of $122.25 million. While the valuation may seem high, the company has experienced impressive growth and has a revenue multiple of just 5.5x, which is relatively low for a startup.

Although Zalat Pizza has a unique business model and offers innovative and delicious menu options, it's important to consider the competitive landscape of the pizza industry. While the company has expanded to 29 units in Texas, it plans to expand outside the state in the coming years. This expansion will likely come with significant costs for physical buildouts and new restaurant openings, which could impact profitability.

Next Section: Market

Market

Zalat Pizza operates in the highly competitive pizza industry. Specifically, it is part of the Texas pizza market, part of the broader U.S. pizza market. The pizza industry in the U.S. is expected to grow at a CAGR of 2.6% from 2023 to 2028, according to Grand View Research. Within this market, Zalat Pizza's target market is more specific, focused on Texas, and valued at $6.16B in 2023.

The pizza industry is highly competitive, with large multinational chains, regional chains, and independent outlets. Despite the competition, Zalat Pizza has demonstrated an ability to attract customers and generate significant sales. In 2022, the company generated over $22 million in sales and has cumulative sales of over $75 million. It has also successfully expanded to operate 29 locations in Texas.

Next Section: Team

Team

Zalat Pizza is led by founder and CEO Khanh Nguyen. With over 11.5 years of relevant industry experience, Nguyen has a deep understanding of the pizza industry and has successfully built Zalat Pizza into a thriving business. He is dedicated to the company's growth and has demonstrated strong managerial skills in leading the team. Under Nguyen's leadership, Zalat Pizza has experienced significant success, generating $22 million in sales in 2022 and expanding into 29 locations.

Next Section: Differentiation

Differentiation

One of the key differentiators for Zalat Pizza is its focus on empowering frontline workers through employee stock options. This approach fosters extreme employee buy-in and creates a sense of ownership and pride among the staff. By offering stock options to all frontline workers, Zalat Pizza sets itself apart from its competitors and establishes a unique company culture.

While Zalat Pizza does not mention specific direct competitors by name, it operates in a highly competitive landscape with over 100 competitors. However, the company's high-quality menu and unique business model give it a potential edge over others in the market. Additionally, Zalat Pizza plans to expand outside of Texas in the coming years, indicating its ambition to grow beyond its current market and potentially compete on a larger scale.

Next Section: Performance

Performance

Zalat Pizza has shown impressive growth and success in the pizza industry. The company generated $22 million in sales in 2022, representing a significant increase from previous years. With total cumulative sales of $75 million, Zalat Pizza has established itself as a strong player in the Texas pizza market.

Zalat Pizza's unique business model sets it apart from its competitors. The company empowers its frontline workers by offering employee stock options, fostering a sense of ownership and commitment among its employees. This approach not only motivates the workforce but also aligns their interests with the company's success.

Zalat Pizza has expanded its presence to 29 units across Dallas, Fort Worth, Houston, and Austin, Texas. The company plans to expand outside Texas in the coming years, targeting new markets and capturing a broader customer base.

The company's revenue growth has been impressive, with a year-over-year increase of 44.56%. This growth demonstrates the strong demand for Zalat Pizza's innovative and delicious menu offerings. The company's commitment to providing affordable luxury pizzas to the masses has resonated with customers, driving sales and contributing to its overall success.

Next Section: Risk

Risk

Zalat Pizza, despite its success and growth potential, faces several risks that investors should consider. One significant risk is the highly competitive nature of the pizza industry. Zalat Pizza operates in an extremely competitive market, with many well-established and popular pizza chains already in existence. This competition could make it challenging for Zalat Pizza to capture and maintain market share, especially as it expands outside of Texas.

Another risk factor is Zalat Pizza's financials. The company has incurred significant short-term and long-term debts, and its net income has been negative in recent fiscal years. This indicates potential financial instability and raises concerns about the company's ability to manage its debt and generate consistent profits, particularly as it expands beyond Texas.

Next Section: Bullish Outlook

Bullish Outlook

Zalat Pizza has experienced remarkable success in the highly competitive pizza industry. With a unique business model that empowers frontline workers through stock options, the company has fostered extreme employee buy-in and loyalty. This has translated into a solid customer base and impressive sales figures, with $22 million in sales in 2022 and a total cumulative sales of $75 million.

Zalat Pizza's innovative and delicious menu differentiates it from traditional pizza chains. The company offers affordable luxury pizzas, providing customers with a high-quality dining experience at an accessible price point. Its focus on staying open until 4 a.m. caters to late-night cravings and positions Zalat Pizza as a go-to choice for convenience and taste.

With 29 locations in Dallas, Fort Worth, Houston, and Austin, Texas, Zalat Pizza has successfully expanded its footprint in its local market. The subsequent growth phase involves expanding outside of Texas, presenting significant opportunities for further market penetration and revenue growth.

Next Section: Bearish Outlook

Bearish Outlook

While Zalat Pizza company has gained traction in the Texas pizza market with 29 units, expanding outside of Texas could prove challenging. The pizza industry is highly competitive, and Zalat Pizza will face well-established national and regional pizza chains with a strong presence in other markets. Breaking into new markets will require significant investment, and there is no guarantee of success.

Furthermore, Zalat Pizza reported a net loss of $2.5 million in its most recent fiscal year. While it is not uncommon for early-stage companies to operate at a loss as they invest in growth, it is worth noting that Zalat Pizza has been in operation since 2014. Despite its high revenue growth, the company has yet to achieve profitability. This raises concerns about the company's ability to manage its expenses and generate sustainable profits effectively.

The company's capital intensity level is also high, meaning substantial capital investments will be required to support its expansion plans.

While Zalat Pizza has a unique business model that empowers frontline workers with stock options, it remains to be seen whether this will be a significant competitive advantage in the long run. Other pizza chains may also adopt similar strategies to attract and retain employees.

Next Section: Executive Summary

Executive Summary

Zalat Pizza is a burgeoning pizza chain looking to make its mark on the industry with its menu and unique business model. It distinguishes itself in the highly competitive pizza market by offering luxury pizzas at affordable prices. The company has demonstrated strong sales performance, with over $75 million in total cumulative sales and an impressive $22 million in sales in 2022 alone. This performance has allowed the company to expand its operations to 29 units across Dallas Fort Worth, Houston, and Austin, Texas.

Despite the company's strong sales performance, Zalat Pizza is yet to turn a profit, with a net income of -$2,542,992 in the most recent fiscal year. However, the company's growth strategy is clear and ambitious, with plans to expand outside Texas in 2024-2025. The company's dedication to empowering its frontline workers through stock option grants is a commendable approach that could foster a strong company culture and drive employee performance.

Zalat Pizza's current crowdfunding campaign, with a pre-money valuation of $122.25 million, aims to raise funds for the physical buildout of new restaurant openings, expansion of business locations, pre-opening expenses, and company employment. Given the company's strong sales performance, ambitious growth plans, and unique approach to employee empowerment, this could be an exciting opportunity for potential investors.

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$11,033,921
VC Backed?
No
Close Date Platform Valuation Total Raised Security Type Status Reg Type
01/09/2024 StartEngine $122,248,809 $1,999,730 Equity - Preferred Funded RegCF
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Zalat Pizza on StartEngine 2023
Platform: StartEngine
Security Type: Equity - Preferred
Valuation: $122,248,809
Price per Share: $4.12

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