Kliken

Kliken

Growth Stage

GPT AI-powered Digital Marketing Platform for Small Businesses

GPT AI-powered Digital Marketing Platform for Small Businesses

Overview

Raised to Date: Raised: $557,423

Total Commitments ($USD)

Platform

Wefunder

Start Date

09/21/2023

Close Date

04/29/2024

Min. Goal
$50,002
Max. Goal
$3,000,003
Min. Investment

$100

Security Type

Equity - Preferred

Series

Series C

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$4.11

Early Bird Valuation

$42,780,000

Pre-Money Valuation

$45,087,608

Rolling Commitments ($USD)

Status

Active

Reporting Date

04/27/2024

Days Remaining

1

% of Min. Goal

1,115%

% of Max. Goal

19%

Likelihood of Max
unlikely
Avg. Daily Raise

$2,545

# of Investors

238

Momentum
cool.svg
Create a free account today to gain access to KingsCrowd analytics.
Year Founded

2009

Industry

Marketing & Advertising

Tech Sector

AdTech

Distribution Model

B2B

Margin

High

Capital Intensity

Low

Location

Tampa, Florida

Business Type

High Growth

Kliken, with a valuation of $45 million, is raising funds on Wefunder. The company has developed a platform to make online advertising and marketing easy and accessible for small and medium-sized businesses. Kliken’s platform works on a self-serve model and delivers valuable marketing services, generating an average of six times the return on ad spending for the customers. The company has reported a revenue growth of 371% from 2019 to 2022, with an ARR of $9.7 million in 2022. Ricardo Last founded Kliken in June 2009. The current crowdfunding campaign has a minimum target of $50,001 and a maximum target of $3 million. The campaign proceeds will be used for new product development, direct channel marketing, and working capital for increased operational support.

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$9,696,664

$9,603,556

COGS

$8,085,852

$7,646,946

Tax

$0

$0

 

 

Net Income

$-1,966,038

$-1,371,319

Summary Balance Sheet

FY 2022 FY 2021

Cash

$421,216

$963,964

Accounts Receivable

$10,537

$1,522

Total Assets

$1,418,892

$1,549,499

Short-Term Debt

$1,731,365

$1,788,000

Long-Term Debt

$1,579,775

$998,015

Total Liabilities

$3,311,140

$2,786,015

Financials as of: 09/21/2023
Create a free account today to gain access to KingsCrowd analytics.

Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Kliken 04/28/2024 Wefunder $45,087,608 $557,423 Equity - Preferred Active RegCF
Kliken 08/02/2023 StartEngine $44,970,000 $106,161 Equity - Preferred Funded RegCF
Create a free account today to gain access to KingsCrowd analytics.

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Valuation History

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Employee History

Upgrade to gain access

Pay Monthly
Annually (Save 17%)

Edge

$25 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Ratings KingsCrowd Startup Rating Methodology Article

Blurred Ratings Bars Blurred Ratings Bars

Analyst Report

Synopsis

Online marketing is crucial for businesses to attract customers and drive sales. However, small and medium-sized businesses (SMBs) often lack the resources and expertise to leverage digital marketing tools effectively. This results in missed opportunities and a competitive disadvantage. Furthermore, the digital marketing landscape is dominated by giants like Google and Facebook, making it challenging for SMBs to compete.

Kliken is a platform that makes online marketing and advertising accessible for SMBs. By simplifying digital ad marketing and removing barriers, Kliken enables SMBs to utilize the same tools and strategies as larger competitors. The platform operates on a self-serve model, delivering valuable marketing services that generate an average of six times the return on customer ad spending.

Propelled by proprietary AI-driven technologies, Kliken provides SMBs with the service and outcomes of an outsourced digital marketing agency at a fraction of the cost. This approach has proven successful, with the company reporting a revenue growth of 371% from 2019 to 2022 and an annual recurring revenue (ARR) of $9.7 million in 2022.

Next Section: Price

Price

Kliken is offering equity at a $45 million valuation. The company has developed a platform that simplifies online advertising and marketing for small and medium-sized businesses, delivering valuable marketing services and generating an average return on ad spending of six times for its customers. Kliken has shown impressive revenue growth, with a 371% increase from 2019 to 2022 and an annual recurring revenue of $9.7 million in 2022.

With a revenue multiple of 4.65, Kliken's valuation seems reasonable and aligned with its growth potential. The company's self-serve model and AI-driven technologies provide small businesses with the service and outcomes of a digital marketing agency at a fraction of the cost. This value proposition has helped Kliken generate over $22 million in revenue from 2020 to 2022.

While Kliken's margin level is low, it is important to consider the capital intensity level of the business, which is expected. This indicates that Kliken does not require significant capital investments to support its growth and operations. The company's partnerships and successful track record with customers further validate its value proposition and potential for continued growth.

Kliken's valuation appears reasonable, given its revenue growth and market potential. Investors may find this opportunity attractive, considering the company's ability to deliver value to small businesses in the digital marketing space.

Next Section: Market

Market

Kliken operates in the digital marketing software industry, a sector projected to grow at a CAGR of 17.2% through 2028. This consistent growth is driven by the increasing need for businesses of all sizes to establish and maintain a solid online presence. Despite this, the market is highly competitive, with numerous established players offering comprehensive digital marketing solutions.

However, Kliken sets itself apart by catering to small and medium-sized enterprises (SMEs) that may not have the resources to invest in large-scale marketing efforts. 

Furthermore, Kliken's use of Generalized Pre-training Transformer (GPT) AI-powered marketing technology demonstrates its commitment to staying at the forefront of digital marketing innovation. This technology allows for a more personalized and efficient marketing approach, benefiting SMEs looking to maximize their return on marketing investments.

The company's future growth will likely be influenced by its ability to continue differentiating its offerings in the highly competitive digital marketing software market. If successful, Kliken could capture a significant share of the US's $13.3 billion addressable market.

Next Section: Team

Team

Kliken is led by founder and CEO Ricardo Lasa. Lasa has extensive experience in the industry, with almost 14 years of relevant industry experience. He has successfully built Kliken into a platform that simplifies online marketing and advertising for small and medium-sized businesses. Under his leadership, Kliken has achieved impressive revenue growth, with a reported 371% increase from 2019 to 2022, reaching an ARR of $9.7 million in 2022.

The Kliken team consists of 21 members, and there has been no significant growth in the team since the last funding round. While the specific roles and expertise of the team members are not provided, it can be inferred that they contribute to the development and operation of Kliken's platform and marketing services.

Next Section: Differentiation

Differentiation

Kliken operates in the highly competitive field of digital marketing and advertising. While the company claims to have developed a platform that simplifies online marketing and removes barriers for small and medium-sized businesses, it is unclear how Kliken differentiates itself from its competitors regarding product offerings or solutions. 

Despite the lack of specific information about differentiation, Kliken has reported impressive financial growth. The company has experienced a revenue growth of 371% from 2019 to 2022, reaching an annual recurring revenue (ARR) of $9.7 million in 2022. This growth demonstrates Kliken's ability to attract and retain paying customers, indicating a competitive advantage in the market.

However, Kliken operates in an extremely competitive landscape, with many direct competitors vying for market share. The barriers to entry in the digital marketing software industry are relatively low, which means that new competitors can easily enter the market and challenge established players. As a result, Kliken will need to continue innovating and differentiating itself to maintain its growth trajectory and stand out in this highly competitive market.

While Kliken's differentiation level in terms of quality is considered low, the company positions itself as a cost-effective solution compared to outsourced digital marketing agencies. This suggests that Kliken's differentiation may lie in its pricing strategy, offering small and medium-sized businesses access to marketing services at a fraction of the cost of traditional agencies.

Next Section: Performance

Performance

Kliken has shown impressive growth and success in online advertising and marketing. The platform is designed to make digital marketing accessible for small and medium-sized businesses, offering valuable marketing services through a self-serve model. Kliken's platform has proven effective, generating an average return on ad spending of six times for its customers.

In terms of financial performance, Kliken has experienced significant revenue growth. From 2019 to 2022, the company reported a remarkable revenue growth of 371%. In 2022, Kliken achieved an annual recurring revenue (ARR) of $9.7 million. This growth demonstrates the effectiveness and value of Kliken's platform in the market.

Kliken has established partnerships with major players in the industry, including Wix and Weebly, which further strengthens its position and expands its reach. These partnerships provide Kliken access to a broader customer base and enhance its distribution capabilities.

Next Section: Risk

Risk

Given its strong market acceptance and revenue growth, Kliken presents a relatively de-risked investment opportunity. 

However, it is worth noting that Kliken operates in an extremely competitive landscape. Giants like Google and Facebook dominate the digital advertising industry, which may challenge Kliken's market share and growth potential. Additionally, Kliken's financials reveal a net loss in recent fiscal years, with negative net income figures. While this can be common for high-growth companies in their early stages, it is still a risk factor.

Overall, while Kliken has shown strong market acceptance and revenue growth, investors should carefully evaluate the competitive landscape and the company's financial performance before making an investment decision.

Next Section: Bullish Outlook

Bullish Outlook

Kliken has positioned itself as a game-changer in the digital marketing space for small and medium-sized businesses. By providing a user-friendly platform and leveraging GPT AI-powered technology, Kliken offers the same level of service and outcomes as outsourced digital marketing agencies at a fraction of the cost. This unique value proposition has resonated with its customer base, resulting in solid revenue growth and a loyal user community.

The company's self-serve model enables small businesses to navigate the complexities of online advertising and marketing easily. By removing barriers and simplifying the process, Kliken has made it accessible for companies with limited resources to effectively reach their target audience and generate a significant return on their ad spending. With an impressive average return on ad spending of six times, Kliken has proven its ability to deliver tangible results for its customers.

Kliken's revenue growth of 371% from 2019 to 2022 showcases the effectiveness of its platform and the scalability of its business model. The company's annual recurring revenue (ARR) of $9.7 million in 2022 further solidifies its position as a critical player in the digital marketing software market.

While the competitive landscape in the digital marketing industry is highly competitive, Kliken has managed to differentiate itself through its innovative technology and user-centric approach.

The current crowdfunding campaign on Wefunder allows investors to participate in Kliken's growth journey. With a valuation of $45 million, Kliken has demonstrated its potential and is well-positioned for future success. The campaign proceeds will be utilized for new product development, direct channel marketing, and increased operational support, setting the stage for further growth and expansion.

Next Section: Bearish Outlook

Bearish Outlook

While Kliken has positioned itself as a platform that simplifies online marketing and advertising for small and medium-sized businesses, it faces intense competition in the digital marketing software industry. With giants like Google and Facebook dominating the landscape, it may be challenging for Kliken to carve out a significant market share. Additionally, the barriers to entry in this industry are relatively low, meaning that new competitors could quickly emerge and capture market share from Kliken.

While Kliken has partnerships and uses AI-powered marketing technology to provide outsourced digital marketing services at a lower cost, it is worth noting that the company does not hold any patents. This lack of intellectual property protection could leave Kliken vulnerable to competitors replicating its platform and offerings.

Next Section: Executive Summary

Executive Summary

Kliken is a digital marketing platform that simplifies online advertising for small and medium-sized businesses. Leveraging its proprietary AI-driven technologies, Kliken provides valuable marketing services, generating an average of six times the return on ad spending for its customers.

The company has reported significant revenue growth, with a 371% increase from 2019 to 2022 and an annual recurring revenue (ARR) of $9.7 million in 2022. Despite being in a highly competitive market, Kliken has managed to carve out a niche by focusing on small and medium-sized businesses, a segment often overlooked by larger competitors.

Kliken has established partnerships with major platforms like Wix and Weebly, further expanding its reach and customer base. The company is in its growth phase and has already raised over $20 million in prior funding rounds. With a pre-money valuation of $45 million, this current crowdfunding campaign intends to raise funds for new product development, direct channel marketing, and increased operational support.

However, investors should note that while Kliken's revenue growth is impressive, the company is yet to turn a profit, with a net income of -$1,966,038 in the most recent fiscal year. Additionally, the company operates in a highly competitive market with low barriers to entry, which could impact its growth prospects.

Kliken's strong revenue growth, focus on an underserved market segment, and established partnerships position it well for future success. However, its lack of profitability and the competitive nature of the market are factors that potential investors should consider.

Disclaimer

The AI-enhanced analyst reports ("AI reports") provided by KingsCrowd are experimental in nature and may exhibit certain limitations and uncertainties. These reports are generated in part or in whole by artificial intelligence algorithms, which have the potential to hallucinate (e.g. generate fictitious information), interpret data incorrectly, omit information, or reference sources of data that may contain inaccuracies.

While we strive to provide reliable and accurate information, it is essential to understand that the AI reports should not be solely relied upon as the basis for making investment decisions. We strongly advise all users to exercise caution, conduct thorough due diligence, and verify data and facts independently before making any investment decisions.

The AI reports are intended to serve as one of the tools in your investment research process, offering additional insights and perspectives, and exposing more of our dataset to customers by transforming that data into natural language. They should be used in conjunction with other sources of information and professional judgment. KingsCrowd does not assume any liability for the accuracy, completeness, or reliability of the AI reports or any investment decisions made based on them.

Investing in startups and early-stage companies involves inherent risks, and it is essential to consult with qualified professionals and seek independent financial advice before making any investment decisions.

By accessing and using the AI reports, you acknowledge and accept the experimental nature of this feature and agree to use it at your own risk.

Please note that this disclaimer may be subject to updates and revisions as we continue to enhance our AI algorithms and improve the accuracy and reliability of the generated reports.

Add to portfolio
Kliken on Wefunder 2023
Platform: Wefunder
Security Type: Equity - Preferred
Valuation: $45,087,608
Price per Share: $4.11

Follow company

Follow Kliken on Wefunder 2023

Buy Kliken's Deal Report

Kliken Deal Report

Get KingsCrowd’s comprehensive report on Kliken including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether Kliken is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise
  • Our deep-dive analyst report reviewing the deal's investment potential and bullish vs. bearish outlook

Buy the Kliken deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge