CurlMix is raising funds through preferred equity at a valuation of $38.4 million. With $10 million in gross revenue for 2022 and a revenue-to-valuation multiple of 3.84x, CurlMix is priced reasonably for a growth-stage beauty and personal care brand. The company is undervalued compared to many online private markets, presenting a great deal for investors in this round. Overall, CurlMix presents an opportunity for investors to participate in the growth of a beauty and personal care brand at an attractive valuation. 

CurlMix operates in the U.S. natural hair care products market, valued at approximately $2.45 billion. This market is experiencing 4.7% annual growth due to key drivers and trends. In particular, there is a growing awareness of the importance of using hair care products specifically formulated for different hair types. This trend leads to increased demand for targeted hair care solutions like CurlMix's products. While natural hair care products are a niche market that won't see explosive growth in the future, there will always be demand from those with specific haircare needs.   

CurlMix was co-founded by CEO Kimberly Lewis and CTO Tim Lewis. The husband-and-wife team has spent around ten years in the industry at the company and with The Natural Hair Academy Inc., a social network for the natural hair community that they founded in 2013. Under the leadership of Kimberly and Tim Lewis, CurlMix has experienced significant growth. The company has built a loyal customer base and generated $32 million in lifetime sales, demonstrating the pair's effectiveness as leaders. Both have degrees from the University of Illinois at Urbana-Champaign. The CurlMix team consists of 24 individuals who contribute to the company's success. 

CurlMix differentiates itself in the competitive natural hair care products market by focusing on simplicity. The company offers a range of haircare products that help people master their curls in just 21 days, including a four-step wash-and-go system. 

With over 260,000 customers and $32 million in lifetime sales, CurlMix has established a loyal customer base and achieved significant market traction. The company's products are available in 460 Ulta Beauty stores, further expanding its reach and accessibility.

While CurlMix faces competition from established brands such as Curlsmith, Shea Moisture, DevaCurl, and Mielle, its commitment to comprehensiveness and simplicity sets it apart. CurlMix's appearance on Shark Tank and recognition as one of Oprah's favorite things have also contributed to its visibility and credibility in the market. These endorsements validate the quality and effectiveness of CurlMix's products, further differentiating the brand from its competitors.

CurlMix's commitment to simplicity and customer satisfaction sets it apart from its competitors. With a strong brand presence, a loyal customer base, and a focus on quality, CurlMix is well-positioned for growth in the US natural hair care products market.

CurlMix, a haircare company owned by Listener Brands, has achieved impressive traction and growth in the beauty and personal care industry. With over 260,000 customers and $32 million in lifetime revenue, CurlMix has established a strong presence in the market. 

CurlMix has partnered successfully with Ulta Beauty, a major distributor, and its products are now available in 460 stores. This partnership has expanded CurlMix's reach and exposure to a wider customer base. Additionally, CurlMix has received recognition and endorsement from prominent figures such as Oprah Winfrey, who included CurlMix in her list of favorite things. The company's appearance on Shark Tank further boosted its visibility and credibility.

Regarding financial performance, CurlMix generated $10 million in gross revenue in 2022, representing a significant increase from previous years. The company has consistently demonstrated high revenue growth, with a growth rate of 117.48% since the last recorded fiscal year. This growth reflects the strong demand for CurlMix's products and the effectiveness of its marketing strategies. While CurlMix is in the pre-profit stage of development, it has managed to maintain a healthy cash position, with $1,043,693 in cash on hand. 

Investing in CurlMix carries certain risks that potential investors should consider. Firstly, CurlMix operates in a competitive beauty and personal care market. The company's direct competitors include Curlsmith, Shea Moisture, DevaCurl, and Mielle. These established brands already have a strong presence and customer base, which may make it challenging for CurlMix to gain market share and compete effectively. It is also not difficult for new competitors to enter the market. 

Financially, the company's revenue growth is impressive, but it is important to note that CurlMix has not yet achieved profitability. The company relies on external funding to support its operations and growth, which poses a risk to investors if it cannot secure additional funding.

Lastly, while CurlMix has a strong market acceptance with a loyal customer base, it still faces the risk of changing consumer preferences and trends. Beauty and personal care trends can evolve quickly, and CurlMix must continuously innovate and adapt its product offerings to remain relevant and meet customer demands.

CurlMix, a haircare company owned by Listener Brands, has established itself as a strong player in the US natural hair care products market. With over 260,000 customers and $32 million in lifetime sales, CurlMix has demonstrated its ability to attract and retain a loyal customer base. The company's products have gained traction and are now available in 460 Ulta Beauty stores. With annual revenue reaching $10 million in 2022 and a remarkable growth rate of 117.48%, CurlMix has proven its ability to generate substantial sales in a competitive industry.

The partnership with Ulta Beauty has significantly expanded CurlMix's distribution reach, allowing the brand to tap into a wider customer base. This strategic partnership can drive further growth and increase market share for CurlMix.

Furthermore, the company's valuation of $38.4 million presents a great deal for investors in this round. In terms of funding, CurlMix has received commitments from Backstage Capital's Arlan Hamilton and venture capital firm Cleveland Ave, further validating its business model and growth trajectory.

CurlMix's strong revenue growth, loyal customer base, strategic partnerships, and experienced investor backing position the company for continued success in the beauty and personal care industry. 

While CurlMix has shown impressive revenue growth and has a loyal customer base, it operates in the competitive beauty and personal care industry. Competitors such as Curlsmith, Shea Moisture, DevaCurl, and Mielle have established products and brand recognition in the market.

The industry entry barriers are relatively low, allowing new entrants to introduce their own haircare products easily. This poses a risk to CurlMix's market share and growth potential. 

Furthermore, CurlMix reported a net loss of $4,569,819 in its most recent fiscal year, indicating potential challenges in achieving profitability in the near future. According to the offering circular, the team intends to reach profitability in 18 months. 

While CurlMix has achieved notable milestones and generated substantial revenue, investors should be cautious of the competitive landscape, the company's burn rate, and the challenges of achieving profitability in the highly competitive beauty and personal care industry.

CurlMix, a haircare company owned by Listener Brands, is dedicated to helping people master their curls in 21 days. The company has generated $32 million in lifetime sales and boasts over 260,000 customers. CurlMix's products are available in 460 Ulta Beauty stores, indicating a strong market presence and customer loyalty.

The company operates in the US natural hair care products market, driven by diverse consumer needs, increasing awareness about the importance of using products specifically formulated for different hair types, and greater representation of people of color in media and advertising. 

Despite facing competition from several established brands, CurlMix has demonstrated impressive growth. The company has also raised over $9.7 million in prior funding rounds. It is now seeking to raise additional capital through crowdfunding, with a minimum target of $99,999 and a maximum target of $5 million.

CurlMix's strong market presence, impressive growth, and commitment to providing high-quality, specialized hair care products position it well for future success in the growing natural hair care products market.