Applaudable

About this raise

Applaudable, with a valuation of $45.95 million, is raising funds on StartEngine. The company has developed an online shopping platform, Moro, that uses social search to change how people shop online. The platform provides highly curated and user-generated photos that help make purchase decisions by providing context. The company is extending social search with Applaudable by allowing users to search, share, and find experiences they love. Andrew Christodoulides founded Applaudable in April 2016. The current crowdfunding campaign has a minimum target of $15,000 and a maximum target of $5 million. The campaign proceeds will be used for research and development, marketing, and operations.

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Investment Overview

Invested this round: $211,741

Deal Terms

Total Commitments ($USD)

Platform
StartEngine
Start Date
06/12/2023
Close Date
09/06/2023
Min. Goal
$15,000
Max Goal
$4,999,995
Min. Investment

$248

Security Type

Equity - Common

Series

Series B

SEC Filing Type

RegCF    Open SEC Filing

Price Per Share

$7.53

Pre-Money Valuation

$45,946,208

Company & Team

Company

Year Founded
2016
Industry
Consumer Products, Goods & Services
Tech Sector
Retailtech
Distribution Model
B2B/B2C
Margin
Low
Capital Intensity
Low
Location
New York, New York
Business Type
Growth
Company Website
Visit Website

Team

Employees
5
Prior Founder Exits?
No
Founder Name
Andrew Christodoulides
Title
CEO

Financials

as of Fiscal Year 2022
 Revenue +121% YoY
$1,758,421
 Monthly Burn
$161,514
 Runway
1.2 months
Gross Margin
16%

Summary Profit and Loss Statement

FY 2022 FY 2021

Revenue

$1,758,421

$828,843

COGS

$1,485,947

$427,194

Tax

$0

$0

 

 

Net Income

$-1,938,173

$-1,796,394

Summary Balance Sheet

FY 2022 FY 2021

Cash

$191,872

$68,311

Accounts Receivable

$0

$0

Total Assets

$290,428

$294,005

Short-Term Debt

$524,897

$1,733,105

Long-Term Debt

$2,761,162

$2,516,013

Total Liabilities

$3,286,059

$4,249,118

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Company Funding & Growth

Funding history

Total Prior Capital Raised
$3,944,999
VC Backed?
No
Offering Name Close Date Platform Valuation Total Raised Security Type Status Reg Type
Applaudable 09/06/2023 StartEngine $45,946,208 $211,741 Equity - Common Funded RegCF
Applaudable 06/06/2022 Republic $34,998,405 $1,860,336 Equity - Common Funded RegA+
WeLivv 12/31/2019 Republic $20,000,000 $1,070,000 SAFE Funded RegCF
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Growth Charts

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

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Add to portfolio
Applaudable on StartEngine 2023
Platform: StartEngine
Security Type: Equity - Common
Valuation: $45,946,208
Price per Share: $7.53

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Follow Applaudable on StartEngine 2023

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Warning: according to the close date for this deal, Applaudable may no longer be accepting investments.

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