Growth Stage

Pack Light. Travel Happy.

Pack Light. Travel Happy.


Raised to Date: Raised: $844,898

Total Commitments ($USD)



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Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Equity - Preferred



SEC Filing Type

RegCF    Open SEC Filing

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% of Min. Goal


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# of Investors


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Year Founded



Consumer Products, Goods & Services

Tech Sector


Distribution Model




Capital Intensity



Santa Fe, New Mexico

Business Type


BabyQuip, with a valuation of $29.73 million, is raising funds on StartEngine. The company offers a baby gear rental service for families traveling with small children. It helps on-the-go families travel light and receive clean, insured, and high-quality baby gear wherever they are across the US, Canada, Australia, New Zealand, Mexico, and the Caribbean. BabyQuip is now a national brand with over 1,700 Quality Providers and has formed over 7,000 affiliate partnerships. Frances Allocca Maier founded BabyQuip in May 2016. The current crowdfunding campaign has a minimum target of $14,999.26 and a maximum target of $2.3 million. The campaign proceeds will be used for growth and marketing, product development, personnel, and working capital.

Summary Profit and Loss Statement

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Financials as of: 07/13/2023
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
BabyQuip 12/11/2023 StartEngine $29,730,264 $844,898 Equity - Preferred Active RegCF
BabyQuip 03/25/2022 SeedInvest $18,000,000 $3,239,170 Equity - Preferred Funded RegCF / RegD 506(c)
BabyQuip 03/05/2020 SeedInvest - $542,026 Equity - Common Funded RegD 506(c)
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Traveling with young children can be a challenging experience for parents. The process can be time-consuming and stressful, from packing all the necessary baby gear to ensuring the items are clean and safe. BabyQuip aims to alleviate this stress by providing a baby gear rental service for traveling families. The company delivers clean, insured, and high-quality baby gear, such as car seats and strollers, to families on the go. This allows families to travel light and ensures access to the necessary baby equipment wherever they are.

BabyQuip operates across the US, Canada, Australia, New Zealand, Mexico, and the Caribbean, but also in Germany, England, Spain, Ireland, and Estonia, making it an international brand with a wide reach. The company has over 1,700 Quality Providers renting gear they own through the platform. It has formed over 7,000 affiliate partnerships with influencers and travel-related businesses, extending its network and ability to serve traveling families. The company’s tagline, “Pack Light. Travel Happy,” encapsulates its mission to make traveling with young children a more enjoyable and less stressful experience.

BabyQuip built a state-of-the-art user experience making it the leader of its niche. While its service is more nice than a must-have, the new generation of parents and grandparents is already used to peer-to-peer rental services. They are ready to trust BabyQuip’s lenders, called Quality Providers, for baby gear – for which safety and cleanliness are essential. The excellent execution of the startup, its superiority over competitors, and the track record of its founder and CEO, Fran Maier, led the KingsCrowd Capital investment team to invest in the company.

Next Section: Price


BabyQuip is raising at a fair valuation for investors and the company. It is offering preferred equity at a valuation of $29.73 million. With an annual revenue of $3.4 million, BabyQuip has a revenue multiple of approximately 8.7x. This is a good valuation for a technology company, especially given that BabyQuip already achieved $2.2 million in revenue during the first half of 2023, and therefore projects to grow its revenues this year again. 

Investing through preferred equity is a great option for investors. Compared to common stock and Simple Agreement for Future Equity (SAFE), preferred equity provides more rights and priority payouts, offering a balanced and protective approach to investing in startups. Common stock lacks these benefits, while SAFE offers simpler terms but less immediate protection and returns.

Next Section: Market


BabyQuip’s market timing couldn’t be better. The global peer-to-peer marketplace market is worth $1.2 billion and growing at a 15.5% CAGR. Most importantly, it is entering a mature phase in North America. After vacation rentals with Airbnb or using Turo for cars, customers are finally ready to trust peer-to-peer rental platforms for more delicate items such as baby equipment. The widespread adoption of these rental services and the familiarity of millennials and Gen Zs with technology make it the right time to develop a niche offering like baby equipment. Users might only stay on the platform for a couple of years – time for their babies or grandkids to grow up, but their number, coupled with their willingness to try and recommend it is significant.

Its clients’ easy adoption of BabyQuip is combined with another favorable market driver. Projections show that travelers are expected to spend more on trips in 2023 than before the pandemic. With an increase in travel and a strong desire to travel among new parents and grandparents, there is no doubt that now is the time for BabyQuip to thrive within its niche.

Next Section: Team


BabyQuip was founded by CEO Fran Maier, who brings extensive industry experience to the company, with a background in technology and entrepreneurship. She co-founded, one of the first online dating platforms, and was its CEO. The company had a successful exit. Maier founded and was the CEO of TRUSTe (now TRUSTArc), an online privacy management company. The company is estimated to have over 600 employees and $30 million in revenue. Her experience building and scaling successful companies is a valuable asset to BabyQuip. Fran was accepted into StartX, one of the world’s leading startup accelerators. This provides her a network of successful founders, mentors, and investors.

Fran Maier has assembled a tight team of 18 individuals dedicated to the growth and success of BabyQuip. The team recently added Victoria Coffee, a product manager with experience at US Bank and Kroger. After six years at BabyQuip, Nicole Kitzman was promoted to VP of marketing. She previously owned her own baby rental business, which gives her deep knowledge about what marketing strategies can work to attract both BabyQuip’s users and Quality Providers. She previously worked at Google for ten years.

BabyQuip’s founder’s past successes and its employees’ commitment to the company make it a strong investment opportunity for investors.

Next Section: Differentiators


BabyQuip is the largest peer-to-peer baby equipment rental company in the United States. It operates internationally with over 1,700 Quality Providers and has formed over 7,000 affiliate partnerships. This extensive network allows BabyQuip to offer its services across three continents, giving it a wider geographical reach than its competitors.

BabyQuip is leading the market against competitors with similar business models, such as Traveling Baby, Loop Baby, Baby’s Away, rent4baby, Babylist or Babies Gateway. BabyQuip’s service is available in 1,200 locations, 4.8x more than rent4baby and 14x more than Baby’s Away. The startup’s website has 10x more traffic than any competitors. And BabyQuip achieved an impressive 95 Net Promoter Score, which testifies of the satisfaction of its clients.

Next Section: Performance


BabyQuip has demonstrated strong performance and growth in recent years. BabyQuip generated $3.4 million in annual revenue in 2022, representing an impressive growth rate of 118% from 2021. And the growth continues. BabyQuip already made $2.2 million in the first six months of 2023. Since the summer quarter is the most important for the startup, it projects to generate $5.3 million this year. BabyQuip recently launched its app, and 30% of its transactions are now made through it, demonstrating its capacity to tailor tools for its customers’ needs.

BabyQuip has successfully raised $8.5 million in prior funding rounds from crowdfunding and four Venture Capital (VC) funds: GWC Innovator Fund, Moai Capital, SBI Investment, and How Women Invest. This strengthens the company and diminishes its capital risk as it demonstrates its ability to raise from VC and potentially raise funds quickly if needed. BabyQuip also gathered investments from notable investors such as The Impact Seat, Alex Waislitz from Thorney Investment, and Jilian Manus from Structure Capital.

Lastly, BabyQuip is growing through B2B partnerships with vacation-related businesses like Vrbo, Destination by Hyatt, or Xplorie. BabyQuip has 7,000 affiliate partnerships, ranging from large corporations to small influencers. The company’s marketing campaigns have been fruitful, and growing through business partnerships is the right move to attract new users and make their vacations easier.

Next Section: Risks


BabyQuip’s deal has a rather low-risk profile. 

Despite leading its category, BabyQuip offers similar offerings to its competitors like Traveling Baby, Loop Baby, Baby’s Away, and rent4baby. The company must continue to work hard to grow and remain a field leader. A competitive risk could emerge if competitors suddenly started growing or innovating and may take market shares away.

BabyQuip’s offering is innovative and offers products that must be perfectly clean and safe. This point induces two risks. First, the company faces an adoption risk. Some parents may be reluctant to use rental gear for their progeny. This risk is low since the company has already demonstrated impressive traction, and market drivers are in BabyQuip’s favor. Second, BabyQuip faces a safety risk. Any issue or scandal due to a low-quality service from a provider, a defectuous item, or an unfortunate incident with a baby could damage the company’s reputation, leading to legal battles or high fines. To mitigate this risk, BabyQuip leads considerable efforts to ensure the quality of the gear with its provider and ensures every rental to prevent harmful legal and financial consequences.

Furthermore, BabyQuip has been operating at a loss, with a net income of -$1,991,318.00 in the most recent fiscal year. While the company’s revenue has grown substantially, monitoring its ability to achieve profitability and sustain a positive net income in the future is important. The company seems to need to raise capital regularly to grow. Hopefully, according to my chat with Fran Maier, the company could technically break even in about nine months if it continues its growth. While BabyQuip will surely continue to burn capital at that point to finance its marketing and customer acquisition campaigns, it will reach a reassuring stage for investors. BabyQuip could survive or grow slowly without capital if it faces a bear investment market.

Next Section: Bearish Outlook

Bearish Outlook

BabyQuip’s business model heavily relies on the B2C distribution model, which may present challenges in terms of scaling and profitability. It is capital intensive as it requires considerable and expensive marketing efforts. 

Indeed, the company reported a net loss of $1.99 million in its most recent fiscal year. BabyQuip is a capital-intensive business that requires investments to grow. And growing is not negotiable for BabyQuip. While it is the leader in its space, the competition is fierce, and it doesn’t hold any technological advantage over them. BabyQuip can only remain a leader if it continues expanding, improving its user experience and spending on marketing.

Next Section: Bullish Outlook

Bullish Outlook

BabyQuip has successfully established itself as a leading baby gear rental company, catering to the needs of on-the-go families. BabyQuip has become a trusted brand for families traveling with small children by providing clean, insured, and high-quality baby gear. The company’s extensive and impressive network of over 1,700 Quality Providers and 7,000 affiliate partnerships ensures that families can access their services across multiple countries on three continents.

BabyQuip has experienced fantastic revenue growth since its last funding round, with revenues reaching $3.4 million in 2022. This growth should continue as BabyQuip projects to generate $5.3 million in revenues in 2023. The company’s high margin level indicates a strong potential for profitability as it continues to expand and capture a larger share of its market.

BabyQuip’s valuation of $29.73 million is a fair deal for equity crowdfunding investors. This good valuation places it above many other overvalued crowdfunding deals and makes it an undeniably exciting opportunity from a price perspective. Baby Quip is simply the right candidate for investors looking to invest in a leader in its niche.

Furthermore, Fran Maier’s previous exit and her participation in the StartX accelerator program demonstrate her abilities to lead this company with determination while ensuring investors that a strong mentorship network supports her. StartX provides valuable resources and networking opportunities that can further accelerate BabyQuip’s expansion.

BabyQuip’s strong revenue growth, extensive network, notable investors, and great user experience position the company for continued success in the baby gear rental market. As the company expands its reach and invests in growth initiatives, it is expected further to solidify its position as a leader in the industry.

Next Section: Other

Why We Invested

At KingsCrowd Capital, we look for the best equity crowdfunding deals. And BabyQuip demonstrated that it is in the top 1% of equity crowdfunding deals regarding quality. 

Fran Maier is an impressive founder. Yes, she exited a company and entered StartX. But she also led this company to be the leader of its niche, which demonstrated her business acumen and has employees committed to the company for five or six years, demonstrating her leadership abilities. 

BabyQuip is also entering its market at the right time. The peer-to-peer rental market is mature enough that sensitive products like baby gear rental have both supply and demand. It is rare for investors to find the right horse to bet on in a brand-new market, but this is the case with BabyQuip.

BabyQuip offers a high-quality product to its clients, proven by a high 95 NPS Score and 99% of 5-star ratings. While BabyQuip isn’t much differentiated from its competition, it is leading in quality, marketing outreach, locations, and customer success. BabyQuip checks the right boxes to succeed in the space.

BabyQuip’s product is impressive, and its performance demonstrates that it is answering a strong demand. The company is growing through the B2C side and receiving B2B partnership interests. This is promising for the future growth of the company.

A well-executed due diligence looks at the past to try to predict future successes. And even if startup investing is risky, and unplanned events can always happen and perturb a startup’s path, we are amazed by the quality of BabyQuip’s deal. Hopefully, the startup will continue its growth and continue to support families. 

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BabyQuip on StartEngine 2023
Platform: StartEngine
Security Type: Equity - Preferred
Valuation: $29,730,264
Price per Share: $1.07

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