With National Sports Day just around the corner, we decided to take a closer look at Fitness & Wellness startups that have secured funding through crowdfunding in the past five years, including both debt and equity.
Since the start of the COVID-19 pandemic, funding for Fitness & Wellness startups has jumped significantly, with an average of $11.9 million raised annually since 2021 (including YTD 2023). As the world entered wave after wave of COVID variants, people were forced to stay at home and find new ways to stay active and healthy. As a result, many new companies entered the fitness and wellness space, with a large number raising money in the online private markets.
Below is our selection of some of the biggest RegCF/RegA raises since 2019 in the Fitness & Wellness industry:
  1. Fisher Wallace 2021 StartEngine raise: $5.01 million. Fisher Wallace manufactures and markets wearable medical devices for the treatment of depression, anxiety, and insomnia.
  2. Sensate 2023 Wefunder raise: $2.54 million. Sensate uses the natural power of sonic resonance to calm your body’s nervous system, providing immediate relief and long-term benefits from regular use.
  3. Camp Gladiator 2023 Wefunder raise: $2.19 million. Turn-key fitness and nutrition platform for trainers and members, helping trainers and coaches grow their businesses and providing members with the most effective workouts and nutrition coaching.
  4. VirZOOM 2022 Wefunder raise: $1,476,203. Next generation of VR-based in-home fitness.
  5. Whipr 2021 StartEngine raise: $1.37 million (company is inactive). Portable ERG machine designed for Paddle, Row, Ski, Swim, Surf, Kayak, Canoe, Dragon Boat & multi-sport training.