Nuudii System

Nuudii System

Growth Stage

Patented, Grab-and-Go Boobwear that addresses fit, function, and fashion

Patented, Grab-and-Go Boobwear that addresses fit, function, and fashion


Raised this Round: Raised: $105,650

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Convertible Note


Series A

SEC Filing Type

RegCF    Open SEC Filing

Early Bird Val. Cap


Valuation Cap




Year Founded



Apparel & Fashion

Tech Sector


Distribution Model




Capital Intensity



Hampton Bays, New York

Business Type


Nuudii System, with a valuation of $11 million, is raising funds on Wefunder. It is a boobwear brand that uses innovation, technology, and patented design to create comfortable lifestyle products. Nuudii System’s boobwear is the option between bra and braless and empowers women to own their wonderfully unique shape. Nuudii System has over 100,000 customers in 40 countries, with lifetime sales of $6 million and gross margins of 78%. Annette Azan founded Nuudii System in March 2016. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $618,000. The campaign proceeds will be used for marketing, inventory, product development, and hiring.

Summary Profit and Loss Statement

FY 2023 FY 2022












Net Income



Summary Balance Sheet

FY 2023 FY 2022




Accounts Receivable



Total Assets



Short-Term Debt



Long-Term Debt



Total Liabilities



Financials as of: 03/20/2024
Create a free account today to gain access to KingsCrowd analytics.

Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Nuudii System 07/21/2024 Wefunder $11,000,000 $105,650 Convertible Note Active RegCF
Nuudii System 07/26/2022 Wefunder $8,500,000 $333,940 Convertible Note Funded RegCF
Create a free account today to gain access to KingsCrowd analytics.

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Valuation History

Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Employee History

Upgrade to gain access

Pay Monthly
Annually (Save 17%)


$25 /month
billed annually
Free portfolio tracking, data-driven ratings, AI analysis and reports
Plan Includes:
Everything in Free, plus
Company specific KingsCrowd ratings and analyst reports
Deal explorer and side-by-side comparison
Startup exit and failure tracking
Startup market filters and historical industry data
Advanced company search ( with ratings)
Get Edge Annual
Already a member? Log in here.

Ratings KingsCrowd Startup Rating Methodology Article

Blurred Ratings Bars Blurred Ratings Bars

Analyst Report Analyst Report Methodology Article


For many, a bra is just a bra: two straps, two cups, and an adjustable horizontal band. But Nuudii System's products are more than just bras—they are "boobwear": designed to be comfortable, supportive, and adaptable to most clothing shapes.

Nuudii System offers a groundbreaking alternative that empowers women to embrace their natural form. Dubbed the option between wearing a bra and going braless, Nuudii System's boobwear provides comfort, flexibility, and a sense of freedom for its wearers.

Founded by Annette Azan in March 2016, Nuudii System has quickly grown into a slightly profitable business with over 100,000 customers across 40 countries. In 2023, sales of $2.6 million were achieved, and impressive gross margins of 74% were maintained. This success is underpinned by the brand's patented design, which leverages innovation and technology to create comfortable lifestyle products that address fit, function, and fashion.

Nuudii System's unique value proposition lies in its ability to offer a versatile and inclusive product that caters to women's diverse needs and preferences worldwide, which grew massively since the COVID-19 pandemic. Nuudii System challenges the lingerie market's status quo by providing an alternative to traditional bras and champions women's autonomy over their bodies and comfort. With its strong growth trajectory, innovative product, and commitment to empowering women, Nuudii System is poised for continued success in the apparel and fashion industry.

Next Section: Price


Nuudii System seeks to raise funds with a valuation cap of $11 million, offering investors a 20% discount through a convertible note with a 4% interest rate.

The valuation cap set for Nuudii System reflects the company's successful traction in the market and its gross margins of 78%. Such margins are particularly impressive in the apparel industry and suggest efficient operations and a strong product-market fit.

Nuudii System generated $2.6 million in 2023 and already $1.3 million in the first quarter of 2024, promising an exceptional year ahead. Based on 2023’s revenues, the company's valuation-to-revenue multiple is only 4.2x, a fair multiple for the industry.

For investors, the convertible note structure offers an attractive entry point into a fast-growing company with the potential for significant returns. The 20% discount provides immediate value, while the 4% interest rate compensates for the investment's risk until conversion. Given the company's robust growth metrics and market potential, the $11 million valuation cap appears justified.

Next Section: Market


A growing niche is key to launching a startup in a mature market.

Nuudii System operates in the US bra market, valued at $14.91 billion in 2024, with a growth rate of 4.6% over the forecast period 2024-2032. Nuudii System distinguishes itself in this highly competitive market through its innovative approach to women's undergarments, offering a unique product as an alternative to traditional bras and going braless. This positions the company in a niche market focusing on comfort, empowerment, and embracing women's natural shapes, which the company names "boobwear".

The braless trend in the U.S. is booming, driven by a shift towards comfort and body positivity. Celebrities and influencers have popularized going braless, promoting natural beauty. The pandemic accelerated this as remote work made comfort a priority. Women increasingly embrace this trend, finding freedom and confidence in going braless. This shift reflects a broader cultural move towards self-acceptance and rejecting traditional fashion constraints.

By challenging the traditional bra industry and offering a product that empowers women to own their shapes without conforming to conventional standards, Nuudii System taps into the growing consumer demand for personalized, comfortable, and inclusive fashion options. This consumer-centric approach, combined with a low capital intensity level, allows for scalability and responsiveness to market trends and consumer preferences.

Lastly, Nuudii System’s bra is also the right choice for breastfeeding women, thus opening a new market segment for the company.

Next Section: Team


Annette Azan, the founder and CEO of Nuudii System, has the right experience to lead the company. After graduating from the Fashion Institute of Technology with a degree in merchandising and marketing, she applied her skills by growing the Igedo Company, a German fashion show. She then owned her own retail store and became the Director of Stores for Urban Zen before opening her own interior design business.

Azan has the right combination of experience in entrepreneurship, fashion, and marketing to lead Nuudii. Her leadership has been pivotal in steering the company towards its profitable status, boasting over 100,000 customers across 40 countries and achieving lifetime sales of $6 million. Under Azan's guidance, Nuudii System has carved a niche by offering an innovative product that challenges traditional bra designs, positioning itself as a comfortable alternative that empowers women to embrace their unique shapes.

The company’s team is small and efficient. It managed to go viral on TikTok and increase sales without a corresponding increase in headcount. While virality cannot be controlled, it takes a team to produce the right products and social media content.

Next Section: Differentiation


Nuudii System operates in a competitive space, but the unique versatility of its bra makes it stand out and superior to other brands targeting the comfortable bras niche.

Unlike traditional bras or the choice to go braless, Nuudii System offers a unique "boobwear" solution that emphasizes comfort and the wearer's natural shape while allowing women to hide the bra under clothes, revealing the shoulders. This patented design and technology-driven approach caters to a growing demand for lifestyle products that empower women to embrace their unique bodies without conforming to conventional beauty standards.

Despite established competitors like Shapermint, Honeylove, Harper Wilde, and Underoutfit, Nuudii System's unique value proposition has enabled it to carve out a distinct niche. These competitors primarily focus on shaping wear or traditional bras, often aiming to alter a woman's natural shape to fit certain standards. In contrast, Nuudii System's offering is designed to provide the comfort and freedom of being braless, with the support and coverage that some women may desire. This positions the Nuudii System as a more versatile and inclusive option.

Indeed, Shapermint offers wireless bras that look like sports underwear. The company’s bras do not offer the originality and flexibility of Nuudii’s boobwear, but are slightly cheaper on average. They also seem to offer more breast compression than Nuudii’s systems. Therefore, the company targets women looking for wireless bras but who aren’t trying to get closer to the braless experience.

Among other competitors, Honeylove is a more expensive brand than Nuudii, focusing on shapewear; Harper Wilde focuses on bralettes and sports bras, and Underoutfit bras do not embrace the natural shape of breasts. With its unique boobwear systems, Nuudii is at the border between wireless bras and braless styles, allowing its clients to get the best of both worlds.

Next Section: Performance


Nuudii System has demonstrated impressive sales performance thanks to its unique product, which went viral on TikTok. The company's innovative approach to "boobwear" has resonated with consumers, offering a unique middle ground between traditional bras and going braless. This innovative product has garnered attention and translated into significant financial success for Nuudii System.

One of the most notable achievements is the company's remarkable year-over-year revenue growth of 136%, with annual revenue reaching $2.61 million. This substantial growth indicates the strong market demand for Nuudii System's products and the effectiveness of its business strategy. Additionally, the low return rate of 5% suggests high customer satisfaction, further underscoring the product's appeal and quality.

Nuudii System's financial health is further highlighted by its gross margins of 74%, a figure that is notably high for the apparel industry and suggests efficient cost management and pricing strategies. With lifetime sales of $6 million and a customer base spanning over 40 countries, Nuudii System has successfully scaled its operations internationally, showcasing the universal appeal of its products.

The company's operational efficiency is also evident in its slight profitability, which, combined with cash on hand of $105,000, positions Nuudii System well for continued growth and expansion. This financial stability is crucial as the company navigates the complexities of the apparel market and seeks to innovate further and develop its product offerings.

Furthermore, in prior funding rounds, Nuudii System's ability to raise $1.65 million, including some from the VC firm XRC Ventures, speaks to investor confidence in the company's vision and business model. This capital infusion has likely played a pivotal role in accelerating product development, expanding market reach, and enhancing operational capabilities.

Next Section: Risk


Nuudii System is a fast-growing company and an exciting investment opportunity, but several risks should be considered.

Firstly, the highly competitive landscape, including direct competitors like Shapermint, Honeylove, Harper Wilde, and Underoutfit, presents a risk to Nuudii System’s ability to maintain and grow its market share. The competitive nature of the apparel and fashion industry requires continuous innovation and marketing efforts to stay relevant and appealing to consumers.

Another risk stems from the company's need for long-term production scaling. While Nuudii System has demonstrated substantial growth, scaling production to meet increasing demand while maintaining quality control can be challenging. Any production disruptions or product quality deterioration could adversely affect the company’s reputation and financial performance.

Finally, the company is structured as an LLC. Therefore, investors may have to report the company’s profits and losses on their personal taxes. Unfortunately, some LLCs do not prepare their tax documents on time, and many investors have to file for an extension, which can be a personal challenge.

Next Section: Bullish Outlook

Bullish Outlook

Nuudii System stands out in the highly competitive apparel and fashion industry with its innovative approach to women's undergarments. By offering a unique product that bridges the gap between wearing a traditional bra and going braless, Nuudii System has carved out a distinct market niche. This innovation addresses the common discomforts of traditional bras and champions women's empowerment by encouraging them to embrace their natural shapes.

The company demonstrated an impressive growth trajectory with a 136% annual revenue increase to $2.6 million in 2023. Nuudii’s revenue is already reaching $1.3 million in the first quarter of 2024, promising exciting growth this year. Nuudii System already has 100,000 customers across 40 countries. Such widespread acceptance and a high gross margin of 74% underscore the brand's successful penetration and operational efficiency in the global market.

Despite the crowded and extremely competitive nature of the apparel and fashion industry, Nuudii System's patented design sets it apart, offering a significant competitive advantage. The company's ability to maintain a robust growth rate in such an environment is a testament to the uniqueness and appeal of its product offering. Furthermore, the partnership with XRC Ventures highlights investor confidence in Nuudii System's business model and growth potential.

With a relatively modest pre-money valuation of $11 million, considering its growth metrics and market potential, Nuudii System presents an attractive investment opportunity. As outlined in its fundraising goals, the company's strategic focus on marketing, inventory expansion, product development, and team enhancement indicates a clear path forward for scaling operations and capitalizing on its early successes.

Next Section: Bearish Outlook

Bearish Outlook

Nuudii System operates in the highly competitive apparel and fashion industry, particularly within the US bra segment. Despite its innovative approach to “boobwear” and commendable growth in revenues and customer base, several factors typical of clothing companies contribute to a bearish outlook for the company.

Nuudii System faces direct competition from established brands like Shapermint, Honeylove, Harper Wilde, and Underoutfit. This competitive landscape may make it challenging for Nuudii System to continue its high growth trajectory as it attempts to penetrate the market further and attract new customers. The fashion industry's trends are ever-changing, and consumer preferences can shift rapidly, posing a risk to the continued relevance and demand for Nuudii System’s products. Additionally, the company's unique value proposition—the option between bra and braless—may not appeal to all target market segments, limiting its growth potential.

Another factor to consider is the low barriers to entry in the apparel and fashion industry. While Nuudii System has patented its design, the overall low entry barriers mean new competitors can easily emerge, potentially offering similar products at lower prices or additional features, further intensifying competition.

Next Section: Executive Summary

Executive Summary

Nuudii System, founded by Annette Azan in March 2016, is a disruptive player in the apparel and fashion industry, specifically within the US bra market. The company has introduced an innovative product line branded as "boobwear," which serves as a comfortable middle ground between wearing a bra and going braless. This patented design addresses fit, function, and fashion, aiming to empower women to embrace their unique shapes without conforming to traditional bra sizes and styles. With over 100,000 customers across 40 countries and lifetime sales reaching $6 million, Nuudii System has demonstrated significant market acceptance and growth potential.

The company has experienced remarkable year-over-year revenue growth of 92%, bringing its 2023 annual revenue to $2,610,176, with an impressive gross margin of 78%. This financial performance is particularly notable given the company's low return rate of 4%, which indicates high customer satisfaction with the product. Despite operating in an extremely competitive market with well-established players like Shapermint, Honeylove, Natori, Harper Wilde, and Underoutfit, Nuudii System has carved out a niche through its unique product offering and strong brand identity.

Nuudii System has successfully raised $1,648,300 in prior funding rounds and is seeking additional funds on Wefunder with a fair valuation cap of $11 million. However, the apparel and fashion industry, particularly the bra segment, is known for its fierce competition and low barriers to entry, which poses a continuous challenge to Nuudii System's growth trajectory. Despite these challenges, the company's innovative approach, coupled with its proven track record of growth and profitability, positions it as a compelling investment opportunity. Investors should consider the potential for continued expansion, driven by ongoing product innovation and effective market penetration strategies, against the backdrop of an extremely competitive landscape.

Next Section: Analyst Report Why We Invested

Why We Invested

Retail is a huge, fragmented, and competitive industry. That’s why picking a winner is challenging when investing in a clothing startup. Investors should look for companies with innovative ideas in fast-growing niches. If the clothing is associated with values, it can gain the favor of customers and compete with large brands or get acquired by them. The KingsCrowd Capital team is betting on the latter.

A few points prove that Nuudii System can become a great acquisition target.

The company is offering a unique product. Its new category, boobwear, is at the border between a bra and the braless movement. It is one of the only bras that offer some support while helping customers get the comfort and freedom of not wearing bras. Thanks to its flexible materials and straps, the company’s products can be worn stylishly and be part of an outfit, but they can also easily be hidden under more or less revealing clothes.

The product's traction demonstrates customer interest. Nuudii had an impressive 136% revenue growth between 2022 and 2023 and may grow quickly this year, too, based on impressive results in the first quarter. This growth is essential to a good investment opportunity, as it may quickly reach revenues that will grab the attention of potential acquirers.

The M&A market in the women’s underwear industry is dynamic. FullBeauty acquired CUUP, known for its wire free bras, while Victoria's Secret bought Adore Me for $400 million in January 2023, leveraging its $250 million revenue from 2022. Parade, specializing in wire free bras, was acquired by Ariela & Associates, and Kit Undergarments took over Third Love, which offers both wired and wire free options. Knix, a leader in period underwear, was acquired for $320 million, reflecting a valuation of 2-3 times its revenue. These transactions highlight the industry's vibrant growth and shifting consumer preferences. With its unique design, Nuudii could be acquired, too if it keeps up its revenue growth rate, thus providing high returns to investors.


The AI-enhanced analyst reports ("AI reports") provided by KingsCrowd are experimental in nature and may exhibit certain limitations and uncertainties. These reports are generated in part or in whole by artificial intelligence algorithms, which have the potential to hallucinate (e.g. generate fictitious information), interpret data incorrectly, omit information, or reference sources of data that may contain inaccuracies.

While we strive to provide reliable and accurate information, it is essential to understand that the AI reports should not be solely relied upon as the basis for making investment decisions. We strongly advise all users to exercise caution, conduct thorough due diligence, and verify data and facts independently before making any investment decisions.

The AI reports are intended to serve as one of the tools in your investment research process, offering additional insights and perspectives, and exposing more of our dataset to customers by transforming that data into natural language. They should be used in conjunction with other sources of information and professional judgment. KingsCrowd does not assume any liability for the accuracy, completeness, or reliability of the AI reports or any investment decisions made based on them.

Investing in startups and early-stage companies involves inherent risks, and it is essential to consult with qualified professionals and seek independent financial advice before making any investment decisions.

By accessing and using the AI reports, you acknowledge and accept the experimental nature of this feature and agree to use it at your own risk.

Please note that this disclaimer may be subject to updates and revisions as we continue to enhance our AI algorithms and improve the accuracy and reliability of the generated reports.

Founder Profile

Nuudii System: Enhancing Comfort in Intimate Apparel

It’s easy for women today to wear a bra or not based on their comfort and appearance choices. For those who hesitate between the two options, a couple of brands offer wireless bra products that provide comfort and support. Among those, Nuudii’s patented design allows women to adapt the bra’s straps to many clothing styles easily. 

We discussed the company’s impressive revenue growth et its growth strategy with the inspiring Founder and CEO Annette Azan

Read Founder Interview

Founders: enhance your startup's credibility on KingsCrowd. Create an account to claim this raise page.
Add to portfolio
Nuudii System on Wefunder 2024
Platform: Wefunder
Security Type: Convertible Note
Valuation: $11,000,000

Follow company

Follow Nuudii System on Wefunder 2024

Buy Nuudii System's Deal Report

Nuudii System Deal Report

Get KingsCrowd’s comprehensive report on Nuudii System including:

  • How our proprietary algorithm rates their current capital raise (1-5 stars)
  • Detailed price, market, team, differentiators, performance, and risk ratings
  • Whether Nuudii System is undervalued or overvalued
  • Scores on the founding team and key personnel's background and expertise
  • Our deep-dive analyst report reviewing the deal's investment potential and bullish vs. bearish outlook

Buy the Nuudii System deal report for only $10!

Email address:
Looking to buy more than one deal report? Get unlimited reports by upgrading to Edge