Growth Stage

Solve costly revenue challenges by bringing Sales, Revenue, Billing and Finance together

Solve costly revenue challenges by bringing Sales, Revenue, Billing and Finance together


Raised to Date: Raised: $67,043

Total Commitments ($USD)



Start Date


Close Date


Min. Goal
Max. Goal
Min. Investment


Security Type

Convertible Note


Series A

SEC Filing Type

RegCF    Open SEC Filing

Valuation Cap




Rolling Commitments ($USD)

Not Funded
Reporting Date


Days Remaining
Not Funded
% of Min. Goal
Not Funded
% of Max. Goal
Not Funded
Likelihood of Max
Not Funded
Avg. Daily Raise


# of Investors


Not Funded
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Year Founded



Financial & Insurance Products & Services

Tech Sector


Distribution Model




Capital Intensity



Austin, Texas

Business Type

High Growth

Place, with a valuation of $20 million, is raising funds on Wefunder. The company has developed a finance platform, PlaceCPM, to connect the elements of a company’s current and future financial data and provide tools for efficient financial forecasting, reporting, and workforce planning. Place is solving revenue operations (RevOps) in Salesforce and breaking down silos between departments by making each team accountable for revenue. The platform has grown its user base and reported a 64% growth in year-over-year revenue in 2023. Brandon Metcalf founded Place in August 2018. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $418,800. The campaign proceeds will be used for sales pipeline generation, customer conversion, and product development.

Summary Profit and Loss Statement

FY 2022 FY 2021












Net Income



Summary Balance Sheet

FY 2022 FY 2021




Accounts Receivable



Total Assets



Short-Term Debt



Long-Term Debt



Total Liabilities



Financials as of: 10/11/2023
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
Place 02/08/2024 Wefunder $20,000,000 $67,043 Convertible Note Not Funded RegCF
Place Technology 10/14/2021 Wefunder $13,400,000 $1,070,000 Equity - Preferred Funded RegCF
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Analyst Report


Place Technology, Inc. has developed a financial platform, PlaceCPM, that seeks to revolutionize how companies handle their financial forecasting, reporting, and workforce planning. The platform is designed to streamline revenue operations (RevOps) in Salesforce, breaking down silos between departments and making each team accountable for revenue. This approach solves costly revenue challenges by bringing together Sales, Revenue, Billing, and Finance, fostering better collaboration and efficiency within organizations.

The company was founded by Brandon Metcalf in August 2018, who, along with the founding team, experienced the pains of forecasting finances in spreadsheets at Talent Rover, a fast-growing SaaS startup they built and sold to their biggest competitor. Recognizing the lack of efficient solutions to address these challenges, they created PlaceCPM to eliminate the pain and effort it takes to produce and update accurate forecasts quickly.

PlaceCPM has demonstrated significant growth, reporting a 64% increase in year-over-year revenue in 2023. It has also successfully grown its user base, indicating a positive market response to its solution. The company is raising funds on Wefunder, with a minimum target of $50,000 and a maximum target of $418,800. The funds raised will be used for sales pipeline generation, customer conversion, and product development, further fueling the company's growth and development.

Next Section: Price


Place is raising funds at a $20 million valuation, which seems high relative to its current revenue. The revenue multiple of 21.68 indicates that investors are paying a premium for each dollar of revenue generated by the company. This could be a cause for concern, especially considering the negative annual revenue growth rate of -12.61% from 2021 to 2022. However, the company is reporting 64% year-over-year revenue growth in 2023 (not officially reported), which is a positive sign and would make this valuation more attractive. 

Next Section: Market


Place operates in the rapidly growing financial forecasting software market, a subset of the broader financial services and technology industry. This market is driven by the increasing need for businesses to have accurate and timely financial forecasts, which can help them make informed decisions, manage their cash flows, and plan for growth. Moreover, the demand for sophisticated and efficient financial forecasting tools is rising with businesses becoming more complex and data-driven.

Considering Place's product offering, it seems the company specifically targets businesses that use Salesforce, an established player in the CRM market. Salesforce reported $21.25 billion in annual revenue in 2021, indicating the massive scale of businesses using this platform. If we estimate that around 10% of Salesforce's revenue could be attributed to businesses interested in financial forecasting tools, it gives Place an addressable market size of around $2 billion.

The financial forecasting software market is moderately competitive, with several established competitors. However, Place seems to have a unique selling proposition by integrating its solution with Salesforce and focusing on breaking down silos between departments to enhance revenue operations (RevOps). This differentiation, combined with the high market growth rate, could provide substantial growth opportunities for the company.

Next Section: Team


Place is led by CEO Brandon Metcalf. Metcalf has over five years of relevant industry experience and raised $12.5 million for his previous companies. He is a part-time CEO who may be involved in other ventures or projects. Metcalf has demonstrated strong managerial skills and has successfully grown the user base and revenue of Place's finance platform, PlaceCPM. His experience building and selling a SaaS startup has given him valuable insights into the pain points of financial forecasting, leading him to develop PlaceCPM to address these challenges.

The team at Place consists of 36 members, although specific details about the team members are not available. The team has not experienced any growth since the last funding round, indicating stability in the workforce. While the team's composition and expertise are not provided, it can be assumed that they possess the necessary skills and knowledge to support the development and growth of Place and its finance platform.

Next Section: Differentiation


Place Technology is a finance platform that aims to address the challenges of financial forecasting and reporting. The company's product, PlaceCPM, connects a company's current and future financial data and provides tools for efficient financial forecasting, reporting, and workforce planning. While the company does not explicitly mention any unique differentiators, it positions itself as a solution to the pain and effort associated with producing and updating accurate forecasts.

Place operates in the financial and insurance products and services industry, which already has established competitors. However, the company has reported a 64% year-over-year revenue growth in 2023, indicating some level of success and traction in the market. It has also grown its user base, suggesting that its platform is meeting the needs of its customers.

Although Place is experiencing growth and has paying customers, it operates in a moderately competitive landscape with 10-50 direct competitors. The barriers to entry in this industry are low, meaning that new players can easily enter the market and compete with similar solutions. However, the company's partnership with Salesforce and its focus on revenue operations can potentially give it an advantage over some competitors.

Next Section: Performance


Place has shown strong growth and performance in recent years. The company's finance platform, PlaceCPM, has gained traction and has successfully connected the elements of a company's financial data, providing efficient financial forecasting, reporting, and workforce planning tools. This has led to a growing user base and a reported 64% year-over-year revenue growth in 2023.

Despite the company's growth and success, Place's financial performance has been mixed. While it has reported a strong revenue growth rate of 64% for 2024, the annual revenue for the most recent fiscal year (2022) is $922,481, which represents a decline of 12.61% compared to the previous year (2021). This decline in revenue may be a cause for concern and should be monitored closely.

Place has a recurring revenue model that provides a stable and predictable revenue stream. However, the company's financials indicate a monthly burn rate of $284,669.08. This suggests that the company is spending more than it generates in revenue, which could impact its long-term financial sustainability.

Next Section: Risk


There are some risks to consider. Place currently has a negative net income, indicating potential financial challenges. The company's founders are not fully dedicated to the company, which may raise concerns about leadership and commitment. Additionally, Place's revenue growth rate declined by 12.61% in the prior fiscal year, which could cause caution.

Place is operating in a moderately competitive landscape, which may require additional sales pipeline generation and customer conversion efforts to maintain its market position. The company's valuation may also be considered overvalued, which could impact potential returns for investors.

Next Section: Bullish Outlook

Bullish Outlook

Place is positioned to disrupt the financial forecasting software market with its innovative platform, PlaceCPM. The company’s solution, designed to connect and streamline financial data, has already gained traction and attracted a growing user base. PlaceCPM offers efficient tools for forecasting, reporting, and workforce planning, addressing the pain points of financial professionals who have traditionally relied on spreadsheets for these tasks.

With a focus on revenue operations (RevOps) in Salesforce, Place is breaking down silos between departments and holding each team accountable for revenue generation. This approach not only improves collaboration but also enhances overall financial performance. The platform’s ability to provide accurate and up-to-date forecasts can significantly impact a company’s decision-making process, enabling more informed strategic planning and resource allocation.

Place has demonstrated promising growth, with a reported 64% year-over-year revenue increase in 2023. While the company faced a slight decline in annual revenue growth, it is important to note that this could be attributed to various factors, such as market conditions or investment in product development. Place has a solid foundation and a high margin level, which indicates its potential for profitability and scalability.

The financial forecasting software market has high potential, and Place has positioned itself well by building its platform on Salesforce, a widely adopted CRM platform. This strategic decision allows Place to tap into Salesforce’s extensive user base and address a specific pain point in the market. With its competitive pricing and user-friendly interface, PlaceCPM has a strong value proposition that can attract companies seeking to improve their financial forecasting capabilities.

Next Section: Bearish Outlook

Bearish Outlook

Despite its growth in user base and reported revenue, Place faces several challenges that may hinder its long-term success. The company's annual revenue growth has been negative at -12.61% from 2021 to 2022. While the company may have experienced growth in the past, this negative trend suggests that it may struggle to sustain its revenue growth in the future. Additionally, the company reported a net loss of $3.4 million in its most recent fiscal year, indicating that it has not yet achieved profitability.

Furthermore, the company's founders are not dedicated to the business, which raises concerns about the commitment and stability of the leadership team. A lack of dedicated founders may result in a lack of focus and direction for the company, potentially impacting its ability to execute its growth strategies effectively.

Next Section: Executive Summary

Executive Summary

Place is a financial technology company that has developed PlaceCPM, a comprehensive finance platform designed to streamline financial forecasting, reporting, and workforce planning. The platform is built on Salesforce and aims to break down silos between departments by making each team accountable for revenue. This approach addresses the increasing need for revenue operations (RevOps) solutions to enhance cross-departmental collaboration and boost overall business performance.

The company has shown promising growth, with a 64% increase in year-over-year revenue in 2023. It has also successfully raised capital in prior rounds, indicating investor confidence in its business model and market potential. However, it is important to note that the company's annual revenue growth declined by 12.61% in 2022, which might concern potential investors.

Place operates in a moderately competitive market with low barriers to entry, which might pose challenges in market penetration and customer acquisition. However, the company's focus on integrating financial operations within Salesforce gives it a unique selling proposition that could appeal to a niche market segment.

The funds raised in the current crowdfunding campaign will be used for sales pipeline generation, customer conversion, and product development, which are crucial for the company's growth and expansion. However, the company's valuation of $20 million may be seen as overvalued, considering its current financial performance and market position.


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Place on Wefunder 2023
Platform: Wefunder
Security Type: Convertible Note
Valuation: $20,000,000

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