WhoseYourLandlord

WhoseYourLandlord

Early Stage

Empowering & Informing The Millennial Renter.

Empowering & Informing The Millennial Renter.

Overview

Raised to Date: Raised: $61,433

Total Commitments ($USD)

Platform

SeedInvest

Start Date

10/04/2017

Close Date

12/07/2017

Min. Goal
$125,000
Max. Goal
$250,000
Min. Investment

$500

Security Type

Equity - Preferred

SEC Filing Type

RegCF / RegD 506(c)    Open SEC Filing

Price Per Share

$1.53

Pre-Money Valuation

$2,300,000

Rolling Commitments ($USD)

Status
Not Funded
Reporting Date

12/09/2017

Days Remaining
Not Funded
% of Min. Goal
Not Funded
% of Max. Goal
Not Funded
Likelihood of Max
Not Funded
Avg. Daily Raise

$960

Momentum
Not Funded
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Year Founded

2015

Industry

Real Estate & Construction

Tech Sector

Location

Brooklyn, New York

Before dining out, I check out Yelp. Before watching Netflix, I read Rotten Tomatoes. Before I switch apartments though, I just Craigslist like crazy and pray to the apartment gods.

Wait - I refuse to spend $5 on poorly reviewed latte but just hand over first and last month’s rent and security deposit to an unknown landlord? Yeah, that doesn’t seem right. And you know what? WhoseYourLandlord (WYL) feels the same way.

WYL wants to empower renters to become smarter consumers and help landlords become better landlords. Think of it as a Yelp for renters and landlords. WYL includes landlord reviews, apartment postings, neighborhood insights, and community driven content. Renters can understand which places are good fits for them faster, and landlords can avoid potential tenants who can’t afford the rent or might not be a good fit. In our post-Baby Boomer age, renting is up and homeowning is down. Right now, 42 million citizens rent, and homeownership rate among the 18-34 year olds dropped 7% in the last decade. Among the 35-44 year old crowd, it dropped 9%. Plus, 52% of all renters are under 30.

That millennial crowd makes up 70% of WYL’s audience, which they claim is over 115,000 in 180 cities. Their biggest bases are in Philly (80,000 users) and Brooklyn (50,000). Their plan for generating revenue stems from partnerships (they’ve already partnered with companies like AllState and TransUnion) and user fees. Landlords would pay a subscription to post apartments, while users could pay a small fee to access premium features such as community insights, legal questions on neighborhoods, and enter forums with actual residents.

While there are renter-review sites already out there, WYL seems to have some special sauce youthful energy and determination. As someone who has moved seven times in the past ten years, I know the renter struggle is real. If WYL can start expanding to other cities and broaden their audience, this review site might just be the next tool for renters. After all - who IS your landlord? We should all probably find out.
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
WhoseYourLandlord 04/28/2018 Republic $2,300,000 $54,864 SAFE Funded RegCF
WhoseYourLandlord 12/07/2017 SeedInvest $2,300,000 $61,433 Equity - Preferred Not Funded RegCF / RegD 506(c)
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Price per Share History

Note: Share prices shown in earlier rounds may not be indicative of any stock splits.

Valuation History

Revenue History

Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.

Employee History

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WhoseYourLandlord on SeedInvest
Platform: SeedInvest
Security Type: Equity - Preferred
Valuation: $2,300,000
Price per Share: $1.53

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