WhoseYourLandlord

Early Stage

Empowering & Informing The Millennial Renter.

Analytics

Raised to Date: Raised: $61,433

Aggregate Commitments $

Platform

SeedInvest

Start Date

10/05/2017

Close Date

12/08/2017

Min. Goal

$125,000

Max. Goal

$250,000

Min. Investment

$500

Security Type

Equity - Preferred

Funding Type

RegCF / RegD 506(c)

Price Per Share

$1.53

Pre-Money Valuation

$2,300,000

Rolling Commitments $

Status
Not Funded
Reporting Date

12/10/2017

Days Remaining
Not Funded
% of Min. Goal

49%

% of Max. Goal

25%

Likelihood of Max
Not Funded
Avg. Daily Raise

$960

Momentum
Not Funded
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Location

Brooklyn, New York

Industry

Real Estate & Construction

Tech Sector

Before dining out, I check out Yelp. Before watching Netflix, I read Rotten Tomatoes. Before I switch apartments though, I just Craigslist like crazy and pray to the apartment gods.

Wait - I refuse to spend $5 on poorly reviewed latte but just hand over first and last month’s rent and security deposit to an unknown landlord? Yeah, that doesn’t seem right. And you know what? WhoseYourLandlord (WYL) feels the same way.

WYL wants to empower renters to become smarter consumers and help landlords become better landlords. Think of it as a Yelp for renters and landlords. WYL includes landlord reviews, apartment postings, neighborhood insights, and community driven content. Renters can understand which places are good fits for them faster, and landlords can avoid potential tenants who can’t afford the rent or might not be a good fit. In our post-Baby Boomer age, renting is up and homeowning is down. Right now, 42 million citizens rent, and homeownership rate among the 18-34 year olds dropped 7% in the last decade. Among the 35-44 year old crowd, it dropped 9%. Plus, 52% of all renters are under 30.

That millennial crowd makes up 70% of WYL’s audience, which they claim is over 115,000 in 180 cities. Their biggest bases are in Philly (80,000 users) and Brooklyn (50,000). Their plan for generating revenue stems from partnerships (they’ve already partnered with companies like AllState and TransUnion) and user fees. Landlords would pay a subscription to post apartments, while users could pay a small fee to access premium features such as community insights, legal questions on neighborhoods, and enter forums with actual residents.

While there are renter-review sites already out there, WYL seems to have some special sauce youthful energy and determination. As someone who has moved seven times in the past ten years, I know the renter struggle is real. If WYL can start expanding to other cities and broaden their audience, this review site might just be the next tool for renters. After all - who IS your landlord? We should all probably find out.
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Raise History

Offering Name Close Date Platform Valuation/Cap Total Raised Security Type Status Reg Type
WhoseYourLandlord 04/29/2018 Republic $2,300,000 $54,864 SAFE Funded RegCF
WhoseYourLandlord 12/08/2017 SeedInvest $2,300,000 $61,433 Equity - Preferred Not Funded RegCF / RegD 506(c)
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WhoseYourLandlord on SeedInvest
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Platform: SeedInvest
Security Type: Equity - Preferred
Valuation: $2,300,000
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