AppMail
Early Stage
Email-Commerce, Where Email Meets Shopping
Overview
Raised: $90,249
Total Commitments ($USD)
Platform
StartEngine
Start Date
07/25/2023
Close Date
10/22/2023
Min. Goal
$14,999
Max. Goal
$3,400,000
Min. Investment
$500
Security Type
Equity - Preferred
Series
Series A
SEC Filing Type
RegCF
Price Per Share
$0.56
Pre-Money Valuation
$13,023,518
Rolling Commitments ($USD)
Status
Active
Reporting Date
09/26/2023
Days Remaining
26
% of Min. Goal
602%
% of Max. Goal
3%
Likelihood of Max
Avg. Daily Raise
$1,433
# of Investors
67
Momentum
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Year Founded
2012
Industry
Business Services, Software, & Applications
Tech Sector
CommerceTech
Distribution Model
B2B
Margin
High
Capital Intensity
Low
AppMail, with a valuation of $13.02 million, is raising funds on StartEngine. The company offers interactive email to users that lets them shop, book appointments, and do much more without leaving their inbox. AppMail is integrated with Google products and has successfully executed projects with LATAM Airlines, IAG, and ANA. The company is revolutionising email marketing by turning static emails into immersive shopping experiences. Shi Li and Duncan Sham founded AppMail in 2012. The current crowdfunding campaign has a minimum target of $14,999.04 and a maximum target of $3.4 million. The campaign proceeds will be used for marketing, research and development, company employment, and operations.
Summary Profit and Loss Statement
| FY 2022 | FY 2021 | |
|---|---|---|
|
Revenue |
$0 |
$25,024 |
|
COGS |
$0 |
$0 |
|
Tax |
$8,351 |
$7,770 |
| ||
| ||
|
Net Income |
$-380,583 |
$-327,441 |
Summary Balance Sheet
| FY 2022 | FY 2021 | |
|---|---|---|
|
Cash |
$439,665 |
$53,998 |
|
Accounts Receivable |
$25,024 |
$25,024 |
|
Total Assets |
$464,689 |
$79,022 |
|
Short-Term Debt |
$100,000 |
$100,000 |
|
Long-Term Debt |
$0 |
$0 |
|
Total Liabilities |
$100,000 |
$100,000 |
Financials as of: 07/25/2023
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Raise History
| Offering Name | Close Date | Platform | Valuation/Cap | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|---|
| AppMail | 10/22/2023 | StartEngine | $13,023,518 | $90,249 | Equity - Preferred | Active | RegCF |
| AppMail | 01/13/2022 | SeedInvest | $13,000,000 | $0 | Equity - Preferred | Not Funded | RegA+ |
| AppMail | 09/26/2021 | SeedInvest | $13,000,000 | $279,512 | Equity - Preferred | Funded | Test the Waters / RegA+ |
| SAM Email by Airto | 03/12/2021 | StartEngine | $19,929,818 | $218,376 | Equity - Common | Funded | RegCF |
| SeatAssignMate | 12/07/2018 | SeedInvest | - | $500,654 | Debt | Funded | RegCF / RegD 506(c) |
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