About this raise: AppMail, with a valuation of $13.16 million, is raising funds on Wefunder. The company offers interactive email to users that lets them shop, book appointments, and do much more without leaving their inbox. AppMail is integrated with Google products and has successfully executed projects with LATAM Airlines, IAG, and ANA. The company is revolutionizing email marketing by turning static emails into immersive shopping experiences. Shi Li and Duncan Sham founded AppMail in March 2012. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $3.8 million. The campaign proceeds will be used for product development, product marketing, and operational expenses.
Investment Overview
Committed : $4,100
Deal Terms
Total Commitments ($USD)
- Platform
- Wefunder
- Start Date
- 03/26/2024
- Close Date
- 04/30/2025
$50,000
$3,800,000
$100
Equity - Preferred
Series B
RegCF
/ RegA+
$0.56
$13,161,403
Company & Team
Company
- Year Founded
- 2012
- Industry
- Business Services, Software, & Applications
- Tech Sector
- Distribution Model
- B2B
- Margin
- High
- Capital Intensity
- Low
Upgrade to gain access
-
$12.50 /month
billed annually - Free portfolio tracking, data-driven ratings, AI analysis and reports
- Plan Includes:
- Everything in Free, plus
- Company specific
Kingscrowd ratings and analyst reports
- Deal explorer and side-by-side comparison
- Startup exit and failure tracking
- Startup market filters and historical industry data
- Advanced company search ( with ratings)
- Get Edge Annual
Edge
Ratings 
Company Funding & Growth
Funding history
- Total Prior Capital Raised
- $1,967,882
- VC Backed?
- Yes
| Offering Name | Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|---|
| AppMail | 04/30/2025 | Wefunder | $13,161,403 | $4,100 | Equity - Preferred | Active | RegCF / RegA+ |
| AppMail | 10/22/2023 | StartEngine | $13,023,518 | $116,484 | Equity - Preferred | Funded | RegCF |
| AppMail | 01/13/2022 | SeedInvest | $13,000,000 | $0 | Equity - Preferred | Not Funded | RegA+ |
| AppMail | 09/26/2021 | SeedInvest | $13,000,000 | $279,512 | Equity - Preferred | Funded | Test the Waters / RegA+ |
| SAM Email by Airto | 03/12/2021 | StartEngine | $19,929,818 | $218,376 | Equity - Common | Funded | RegCF |
| SeatAssignMate | 12/07/2018 | SeedInvest | - | $500,654 | Debt | Funded | RegCF / RegD 506(c) |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.