In this episode, we interview Spencer Martin, CEO of Sonic Power. Chris and Spencer walk through his journey in the consumer electronics industry. With extensive experience from working in Chinese manufacturing to involvement in Silicon Valley startups, Spencer shares the insights he used to create Sonic Power. Spencer dives into his brand’s business model to stand out in the electronics market through a private label strategy akin to Costco’s Kirkland and Trader Joe’s, offering customers high-quality, cost-effective electronic products.


Highlights include…


  • Private label products and their quality
  • Starting a private label business and saving money on electronic goods. (3:34)
  • Inventory management and expansion strategies for a retail business. (7:58)
  • Business strategy, diversification, and beating the algorithm. (14:12)
  • Entrepreneurship, product development, and marketing strategies. (19:03)