About this raise
Death & Co, with a valuation of $18 million, is raising funds on SeedInvest through Reg A+ crowdfunding. It is a hospitality company offering unique cocktail experiences across the country. The business is run under an umbrella company named Gin & Luck, with three Death & Co locations, an online retail platform, food and beverage management, and much more. Death & Co has received a lot of praise and has been featured in Forbes, Travel & Leisure, and The New York Times. The revenue of the umbrella company grew 49% from $4.9 million in 2018 to $7.3 million in 2019. David Kaplan founded Death & Co in 2017. The current crowdfunding campaign has a minimum target of $750,001 and a maximum target of $6,000,000. The campaign proceeds will be used for debt repayment, company growth, and COVID buffer.
Investment Overview
Invested : $5,999,581
Deal Terms
Total Commitments
- Platform
- SeedInvest
- Start Date
- 10/04/2021
- Close Date
- 05/29/2022
$750,001
$6,000,000
$1,000
Equity - Preferred
Growth Stage
RegA+
$0.91
$18,000,000
Company & Team
Company
- Year Founded
- 2017
- Industry
- Alcohol, Tobacco, & Recreational Drugs
- Tech Sector
- Distribution Model
- B2B/B2C
- Margin
- Medium
- Capital Intensity
- High
Upgrade to gain access
-
$12.50 /month
billed annually - Free portfolio tracking, data-driven ratings, AI analysis and reports
- Plan Includes:
- Everything in Free, plus
- Company specific
Kingscrowd ratings and analyst reports
- Deal explorer and side-by-side comparison
- Startup exit and failure tracking
- Startup market filters and historical industry data
- Advanced company search ( with ratings)
- Get Edge Annual
Edge
Ratings 
Company Funding & Growth
Funding history
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 01/22/2026 | DealMaker Securities | $47,770,675 | $2,491,189 | Equity - Preferred | Active | RegA+ |
| 10/16/2024 | DealMaker Securities | $50,000,000 | $827,326 | Equity - Preferred | Funded | RegCF |
| 05/31/2024 | DealMaker Securities | $50,000,000 | $1,176,390 | Equity - Preferred | Funded | RegCF |
| 05/29/2022 | SeedInvest | $18,000,000 | $5,999,581 | Equity - Preferred | Funded | RegA+ |
| 10/02/2021 | SeedInvest | $18,000,000 | $1,128,554 | Equity - Preferred | Funded | Test the Waters |
| 09/14/2018 | SeedInvest | $13,000,000 | $2,266,926 | Equity - Preferred | Funded | RegCF / RegD 506(c) |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.