Hercules Mulligan (2022)
About this raise
Hercules Mulligan, with a valuation of $9 million, is raising funds on StartEngine. The company makes ready-to-drink cocktails using Caribbean Rum, American Rye Whiskey, fresh organic ginger, and bitters. The cocktail brings the craft cocktail bar experience home and has been co-developed by Flaviar. Hercules Mulligan has sold over 12,000 bottles with an outstanding repurchase rate of 22%. Steve Luttman founded Hercules Mulligan in August 2019. The current crowdfunding campaign has a minimum target of $10,000 and a maximum target of $750,000. The campaign proceeds will be used to develop product innovations to add to the portfolio.
Investment Overview
Invested : $749,878
Deal Terms
Total Commitments
- Platform
- StartEngine
- Start Date
- 09/20/2021
- Close Date
- 03/22/2022
$10,000
$750,000
$100
Equity - Common
Early Stage
RegCF
$2.00
$9,000,000
Company & Team
Company
- Year Founded
- 2019
- Industry
- Alcohol, Tobacco, & Recreational Drugs
- Tech Sector
- Distribution Model
- B2C
- Margin
- Medium
- Capital Intensity
- High
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Company Funding & Growth
Funding history
| Close Date | Platform | Valuation | Total Raised | Security Type | Status | Reg Type |
|---|---|---|---|---|---|---|
| 11/18/2024 | StartEngine | $17,022,530 | $142,565 | Equity - Common | Funded | RegCF |
| 08/20/2023 | StartEngine | $17,507,877 | $642,574 | Equity - Common | Funded | RegCF |
| 09/06/2022 | StartEngine | $15,031,159 | $524,497 | Equity - Common | Funded | RegCF |
| 03/22/2022 | StartEngine | $9,000,000 | $749,878 | Equity - Common | Funded | RegCF |
Growth Charts
Revenue History
Note: Revenue data points reflect the latest of either the most recent fiscal year's financials, or updated revenues directly from the founder, at each raise's close date.
Valuation History
Price per Share History
Note: Share prices shown in earlier rounds may not be indicative of any stock splits.