Pureboost Quenches the Energy Beverage Market With Clean Energy Drinks - KingsCrowd

Analyst Report: Upgrade for access Pureboost Quenches the Energy Beverage Market With Clean Energy Drinks

Pureboost is bringing something fresh to the energy beverage market with its sugar-free and crash-free energy drinks.

Company: Pureboost on Wefunder 2022
Security Type: Equity - Common
Valuation: $40,000,000
Min Investment: $250
Platform: Wefunder
Deadline: Apr 30, 2023
Vin Narayanan - October 13th

Checking Every Box

Note: This report was co-authored by KingsCrowd Investment Research Analyst Teddy Lyons.

When you evaluate consumer packaged goods (CPG) startup investment opportunities, you need to focus on three critical components:

  1. Traction
  2. Brand
  3. Team.

As long as the market size is big enough — and it usually is — these are the three most important factors in deciding whether or not to invest in a CPG startup. 

Pureboost checks every box. The clean energy drink startup is already generating more than $7 million in revenue. That’s incredibly rare for a relatively early-stage drink company.

It has managed to differentiate itself in a crowded market. Energy drinks attract mostly male customers. Almost every energy drink focuses its branding and marketing on men. But most of Pureboost’s customers are women. No other energy drink brand has been more successful at attracting women than Pureboost.

And Pureboost’s team is savvy and quite experienced at building successful businesses. It has figured out how to tap into this underserved market to build a strong brand. And its team is filled with founders and executives who have both executed at a high level so far AND know how to build a powerhouse.

But as strong as Pureboost’s qualities are, we were on the fence about Pureboost. Then we tried it. And it was AMAZING!

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