Analyst Report: Upgrade for access Really Good Boxed Wine Thinks Boxed Wine Shouldn’t Suck

Really Good Boxed Wine is revamping the boxed wine experience with premium wines. Its expansion from e-commerce to retail will determine success or failure.

Details
Company: Really Good Boxed Wine
Security Type: Equity - Preferred
Valuation: $6,700,000
Min Investment: $1,000
Platform: SeedInvest
Deadline: Aug 25, 2022
$1,070,000
$555K
Teddy Lyons - August 26th, 2022

A Fresh Take on Boxed Wine

Boxed wine.

If the thought just made you cringe, you are not alone.  

In the United States, boxed wine is synonymous with low quality. Some of that judgment could come from its association with college drinking. Or it could be from the inherently diminished experience of drinking wine from a cardboard box instead of an elegant bottle. But I think the true reason is simple: the wine itself is just bad

Now, if someone gave you a box of wine and told you it was premium quality, how would you react? Maybe you’d immediately dismiss it as a marketing ploy. Or maybe you’d give it a chance. 

Hoping for the latter reaction is a company called Really Good Boxed Wine. 

The company produces exactly what its name implies: a damn good box of wine. 

Really Good Boxed Wine partners directly with wineries all across the United States and purchases excess wine that falls into the price range of $30 to $50 per bottle. Really Good Boxed Wine brings the wine to its own facilities, where the blend is fine tuned. And finally, the wine is put into sleek cardboard packaging and shipped to the customer as a Really Good Boxed Wine branded product. 

Before we delve into how the company has been doing so far, let’s set the stage for what investors should be looking for in a consumer packaged goods (CPG) investment opportunity. 

The key quality is evidence of marketing ability. In the CPG world, marketing is often the only way to create a competitive advantage. Wine in a box is just wine in a box. There is nothing paradigm-shifting about that. But if you can convince people through marketing that premium quality wine in a box is a new wine category, then you may have something. 

To analyze the marketing ability of Really Good Boxed Wine, let’s break it down into three questions:

  • What are the company’s main distribution channels?
  • What is the company’s marketing strategy across these channels?
  • Does the team have applicable marketing experience?

Let’s explore these one by one. 

Pay Annually - save 17%

This content requires: Edge

Data-driven startup investment ratings, AI analyst reports, and portfolio company exit and failure tracking

$
30 /month
25 /annually
 

What's included

  • Everything in Free plus
  • Data-driven investment ratings and AI analyst reports
  • Advanced company search table (with ratings and reports)
  • Markets page filters and historical industry data
  • Startup investment exit and failure tracker

Recent Analyst Reports

Analyst Report
 
Teeccino Is Ready for Explosive Growth

Teeccino Is Ready for Explosive Growth

Teeccino, a coffee alternative, has achieved product-market fit and is looking for explosive growth in the coming years.

Teddy Lyons Teddy Lyons

Teddy Lyons

Analyst Report
 
Zencastr Tackles Advertising and Monetization Problems for Podcasts

Zencastr Tackles Advertising and Monetization Problems for Podcasts

Zencastr, despite having just a few months of runway, has an impressive product that solves some major pain points for podcasters.

Olivia Strobl Olivia Strobl

Olivia Strobl

Analyst Report
 
Skillest Brings Golf Amateurs and Pros Together in the Best Way

Skillest Brings Golf Amateurs and Pros Together in the Best Way

Remote golf coaching app Skillest is attracting a growing population of golfers with enthusiastic coaches and free advertising.

Teddy Lyons Teddy Lyons

Teddy Lyons

Give your startup investing an edge by creating a free KingsCrowd account and getting started today.

Get a free weekly Pitch Review!

Sign up for our 3 minute newsletter with fresh takes on the top-rated investments and key startup trends you should know.

We care about the protection of your data. Read our Privacy Policy.