founder

Rainshine Global Founder Neeraj Bhargava on Creating Media 3.0

Introduction

Making creative content is expensive. Video content such as Youtube videos can cost between hundreds and thousands of dollars to make, and some high-quality television shows cost around $4 million per episode. As a result, creators may have a hard time acquiring enough funding to make and share their content.

Rainshine Global is a global digital entertainment company that helps creators produce and share multiple types of creative content, including short films, feature films, television shows, and more. Through RainBlox, the company’s blockchain-enabled platform, creators can directly engage with fans, monetize, receive investments, and co-create. We reached out to co-founder, Chairman, and CEO Neeraj Bhargava to hear about his criteria for choosing to build a startup and how much runway Rainshine Global currently has.

Note: This interview was conducted over phone and email. It has been lightly edited for clarity and length.

Olivia Strobl

What inspired you to take the leap and start this company?

Neeraj Bhargava

I can be best described as a serial entrepreneur or a serial founder. I have had the good fortune of previously taking a startup all the way to an initial public offering (IPO) (WNS, which is now traded on the New York Stock Exchange) and building several others to valuable strategic sales. I look for two things before taking a plunge into a new startup. Is there an industry transformation opportunity, and can I motivate the right kind of talent to team up with me and build something we all can be proud of? Rainshine Global, in the media and entertainment sector, met both these criteria, and so here I am.

Olivia Strobl

Who is on your team and how did you come together?

Neeraj Bhargava

My co-founder, Anuraag Srivastava, and I have worked together at both WNS and other startups before. Both of us also privately and together invested in a bunch of media and tech startups, and when we saw the explosive growth in the creator economy globally, we saw an opportunity we could not resist and started Rainshine in late 2018. Subsequently, we brought in a stellar management team and an experienced group of board members, including Arun Sarin, who ran Vodafone globally; Michael Montgomery, who was in the founding team of DreamWorks; and David Johnson, who ran EMI Music. The rest, as they say, is history. We have a vibrant and exciting company poised to uniquely combine content and tech under the same umbrella and build a global leader.

Olivia Strobl

What does the competitive landscape look like, and how do you differentiate?

Neeraj Bhargava

There are several global content studios and also several others building blockchain platforms for content distribution. Where Rainshine Global is differentiated is that we uniquely combine our ability to source and nurture creative talent and content intellectual properties and provide creators the ability to go directly to fans and build enduring and profitable fan communities. Hardly anyone in the market is today thinking as expansively and deeply as we are about how to bring the next-generation tech and creators together. We call it Media 3.0, a Web3-enabled way of operating the $2 trillion media and entertainment industry that is transformative, scalable, and liberating for creators.

Olivia Strobl

How much runway do you have?

Neeraj Bhargava

As we enter into raising a new round, we ensure through our fundraising from both existing and new investors that we always maintain a minimum of six months of runway.

Olivia Strobl

Can you speak to your business model? How are you bringing in revenue?

Neeraj Bhargava

We are a revenue-earning business, and in our last fiscal year ending March 2022, our pro forma revenue (including a small tuck-in acquisition) was $16.6 million. We are well-positioned to grow by at least 50% in the coming year. We earn revenue through sale and license of content from our studio business and through licensing of technology and distribution cuts from our blockchain business.

Olivia Strobl

What do you want potential investors to know about you and/or your company?

Neeraj Bhargava

We are targeting a large and rapidly changing $2 trillion global industry. We have a stellar global team that has a startup-to-IPO track record and has scaled businesses globally. We are in the perfect sweet spot of the intersection between the rapidly growing creator economy and Web3 technology. We are earning revenue and growing rapidly, with fabulous industry and talent relationships across the world. There is a lot to like about us.

Olivia Strobl

As you think about the business 5-10 years down the road, what do you see exit opportunities looking like? Have you set any future goals for the company?

Neeraj Bhargava

Our primary focus is to build a great company, and if we do that, exit options emerge anyway. Having said that, we believe that within the next two to three years, we can get to a point where Rainshine Global will be a valuable company with many exit options. 

We look forward to seeing where Neeraj and his team take the company. Rainshine Global is currently raising on Wefunder.

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About: Olivia Strobl

Olivia comes to KingsCrowd with a background in venture capital and technology. She spent time at Glasswing Ventures, an AI-focused venture fund in Boston, before joining the KingsCrowd team. There she helped develop machine learning algorithms for the opportunity qualification of preseed and seed-stage startup companies. Prior to her time at Glasswing, Olivia worked in a lab studying the neural correlates of attention. She holds a degree in Neuroscience from Wellesley College.

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