Fun may not be the first word you associate with investing. But Anthony Zhang, co-founder and CEO of Vinovest, is making it easy and fun for anyone to become a wine investor. Through Vinovest, investors don’t have to worry about issues like storage or bottle sourcing that have historically kept everyone but the very wealthy from investing in wine. Instead, you can just tell Vinovest how much you want to invest and what your investing timeline is, and it will automatically help you build a wine portfolio that fits your needs. And with the platform’s secondary market, active investors can take the lead on buying and selling wine themselves.

On today’s episode of Inside Startup Investing, Chris Lustrino talks all things wine with Anthony. Important topics include how wine has outperformed the S&P 500 in recent decades, Vinovest’s plans to expand into whiskey, and what kind of wine Anthony can’t live without.

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