The Most Popular Platforms in KingsCrowd Portfolios - KingsCrowd

July 28, 2021

The Most Popular Platforms in KingsCrowd Portfolios

The KingsCrowd portfolio tool has now been live for more than a year! This tool allows investors to track their startup investments — regardless of platform or company — all in one place. It also shows how your investments break down according to industry — so you can easily see how diversified your portfolio is. If you haven’t had the chance to check it out yet, our guide can be found here.

For this chart of the week we decided to look at the investments being tracked in KingsCrowd portfolios to see which platforms are the most popular. These numbers are representative of user-entered data and may not reflect actual investments.

Distribution of Tracked Investments in KingsCrowd Portfolios by Platform

We compared both the total tracked investment amounts and the total tracked number of investments by platform. And what we found was pretty interesting! In total, KingsCrowd users are tracking more than 19,000 individual investments worth $13.7 million. The majority of these individual commitments were on the Republic platform, which accounted for more than a third of the total investments tracked. Wefunder and StartEngine followed closely with 22.4% and 22.1%, respectively. 

However, Republic’s lead is not reflected in the breakdown of tracked investment amounts. Instead, StartEngine has the highest percentage of portfolio-tracked investments amounts at nearly $4 million. Wefunder follows at $3 million, and Republic is third with $2.8 million. So while a third of all investments tracked in KingsCrowd portfolios originated on Republic, only 20.8% of all dollars tracked in KingsCrowd portfolios are attributed to raises on Republic. Assuming these are representative of actual investments, this would mean that investors are backing many Republic raises but only investing small amounts of money in each raise — around $440 on average.

Netcapital and SeedInvest were also in the top five platforms tracked in KingsCrowd portfolios in both metrics. Unlike Republic, SeedInvest had a much higher share percentage of dollars invested than percentage of overall investments — 12.2% of total tracked dollars but only 6.4% of total tracked investments. This is likely due in part to increased check sizes and Regulation A deal flow. In fact, SeedInvest stands out for its higher investment minimums. Netcapital came in around 6% for both total investments and total dollars tracked in KingsCrowd portfolios.

Note: all data used for the Chart of the Week comes from the KingsCrowd database and represents a snapshot of the crowdfunding market.

About: Olivia Strobl

Olivia comes to KingsCrowd with a background in venture capital and technology. She spent time at Glasswing Ventures, an AI-focused venture fund in Boston, before joining the KingsCrowd team. There she helped develop machine learning algorithms for the opportunity qualification of preseed and seed-stage startup companies. Prior to her time at Glasswing, Olivia worked in a lab studying the neural correlates of attention. She holds a degree in Neuroscience from Wellesley College.

View Olivia Strobl's articles

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